Software Product Manager. User-driven. Data-driven. Test-driven. Working for better UX within the agile methodology. Focused on optimisation and innovation of digital products for business success and user happiness.

I believe great products come from understanding the Job a person is hiring a product or service to do.

My experience uncovering innovation lead me to Jobs-to-be-Done theory. I found the approach offers more targeted and repeatable insights into peoples struggles. This opened up the potential for better solutions and ultimately product success. I'd like to share what I've learned.