Design leader with over 20 years of experience in UX, innovation, and emerging technology. I specialize in bridging ethical AI, accessibility and immersive experience design (XR) to create products that are human-centered, measurable in impact and built for long-term value.

I’ve developed frameworks, courses and heuristics that integrate artificial intelligence into design processes responsibly — from research to validation. My focus is to turn complex technology into meaningful, accessible and data-driven experiences.

I leaded UX team at Walmart Mexico & Central America, driving metrics-based design, accessibility programs and VR-based user testing for training and operational efficiency.

As an educator, I teach at Udemy, Platzi, Colectivo23 and Bedu, focusing on AI for UX, AI Ethics and Immersive Experience Design (XR).

I’m also the creator of CriterIA, a framework of Ethical UX Heuristics for AI, aligned with the EU AI Act, NIST, and IEEE — and I’m exploring emotional interaction through Vibe Coding, research on how AI can interpret tone, behavior and visual emotion.