Instructor
Daniel Dawson
I Show Realtors How to Make 6-Figures Without Selling Homes!
About me
In 2003, Daniel started his journey in real estate after reading the highly popular book "Rich Dad, Poor Dad" which completely changed his life. Shortly after that, he purchased a duplex, then a triplex in a busy college town and also jumped in head first into the mortgage industry as a loan officer to satisfy his thirst to understand as much about the real estate industry as possible.
Two years later in 2005, Daniel and his partners created a real estate investment group to purchase, renovate and resell turnkey rental properties. Even though the investment group was very successful, it had a major flaw in its business model, which was that it counted on values to go up.
In 2007-2009 when the financial and real estate markets crashed, this flaw in their business became obvious, causing them to close down their business. This resulted in Daniel losing everything including, his home to foreclosure, cars repoed, credit trashed and essentially becoming homeless.
In 2010, Daniel ventured out again and decided to get his real estate license. However, after 10 months of doing everything the "Realtor Coaches" taught in order to be a "successful agent" such as cold calling, direct mail marketing and going to every networking event around town. This resulted in him bringing in zero commission over those 10 months.
Frustrated, broke and credit trashed, Daniel had to make the difficult decision to get a job until he could "crack the code" on why some Realtors were successful (only 10% make more then $110K) and why 87%-90% fail and are out of business in a few short years, all while the average agent only makes a measley $45K per year before taxes. He knew there must be another path to creating the life he wanted through real estate that no one was teaching.
During his research, he learned about the most overlook niche inreal estate where the clients lifetime value was 2X-10X more than traditional home sale/listing clients and also created income predictability, stability and more free time all without selling or listing homes.
The niche is using tenant placement model as the foundation of his business, where he would get hired by different small "mom & pop" landlords around town to find and place tenants into properties. Since each small landlord owned multiple properties, each landlord was worth multiple transactions every year. This meant he didn't need to do nonstop lead generation, work crazy hours and it also created financial predictability unlike selling homes. This also allowed him to convert the landlords and tenants into sales/listings clients as they got to "know, like and trust" him from the tenant placement transaction.
Shortly after finding out about this amazing niche, Daniel launched "The Tenant Factory" brokerage, which was the top rated tenant placement company in his market. Within a few months this niche allowed him to fire his boss and go all in on this niche full-time. During his full real estate career he has been apart of over 1,600 transactions.
Due to the successes in the real estate business realm, he was invited to be a co-founder of a real estate automated lock technology called Keybot, which helps property mangers/landlords cut expenses and time through their proprietary lock system. They have attracted well known investors such as, Barclays of London/Tech Stars and Sprint.
He also raised more than $1.5 million dollars from past clients to purchase, renovate and resell many homes in the St Louis market.
In 2020, Daniel took his passion for coaching Realtors that didn't want to go down the path of traditional agents, which leads to massive failure and launched "Commission Stacking Blueprint". This is a state of the art online training course and accountability on how to use the tenant placement business model to create a predictable 6-figures a year without having to cold call, door knock or even selling homes. (don't worry if you want to sell home still, this will help explode your clients while creating predictability.)