Claus Ebster is president of Market Mentor, a consulting company specializing in shopper marketing, consumer research, and store design. He is also an associate professor of marketing and business administration at the University of Vienna. He has, for almost two decades, taught courses on store design, consumer behavior, marketing research, and marketing strategy. As a consultant, he has advised retailers, manufacturers, and service businesses on the effective use of store design and shopper marketing techniques. He holds an MBA from Fordham University, an MS from Northwestern University, and a PhD from the University of Vienna.