Celestine is a Practicing Management Consultant that specialises in brand strategy and market research. With close to 15 years experience in branding, strategy and research, she has overseen and worked across multiple industry sectors ranging from food and beverage, retail, professional services, education and many more. Under her leadership, she has helped many Asian businesses develop precise brand positioning and effective differentiation strategies, along with a focus in understanding customer needs and creating the right content for brands be heard.