Catherine is the founder of Broc Consulting, a brand consulting firm based in Singapore. With a heart full of passion and a mind brimming with insights, Catherine partners with companies, nurturing their most cherished assets—their Brands and People.

With over two decades of experience, Catherine has been instrumental in augmenting business value and sustainability for both B2B and B2C organizations, meticulously crafting comprehensive brand strategy roadmaps and enhancing employee performance. Recognized as an industry thought leader, she is a sought-after speaker and conducts high-impact brand clinics and brand strategy workshops. She mentors burgeoning companies through government trade agencies in Singapore, fostering innovation and growth. She has contributed her expertise to over 200 consulting projects.

Catherine is also the proud author of “From Bland to Brand – The Essential Branding Handbook for Asian Businesses,” published in 2016. Her book, a labor of love, is available on Amazon and serves as a helpful guide for brand owners and entrepreneurs navigating the world of branding.