Known professionally as the "Father of SEO," Bruce Clay has been a world-renowned expert in the field of SEO since 1996.

He has been teaching SEO for decades to thousands of students, including at major search conferences like SMX and Affiliate Summit. He programmed the first webpage-analysis tool, created the Search Engine Relationship Chart®, which earned 300,000 downloads in the first month, and has helped thousands  of clients better optimize their websites for search.