A 15-year UX veteran, I'm Founder & Mentor at The Greatness Studio and consult as a senior User Experience Designer.

Formerly at Philips Design, I hold a Professional Doctorate in User-System Interaction as well as a Master’s in Industrial Psychology. My main interests are Empathy for Design, Persuasive Design, mHealth, & the Internet of Things.

My mission is to build a more compassionate world through Emotion, Empathy, & Ethics

As an actor, I'm bringing tools from theatre & film into the practices of product development. I love giving talks & workshops, hiking in the mountains, singing karaoke, and living as a (digital) nomad.

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