Hello! I’m Bobby — a passionate data storyteller, measurement strategist, and champion of evidence-based marketing. My career has taken me across continents and industries, empowering teams at some of the world’s most innovative companies like Apple.

Why learn from me?
With more than 12 years of hands-on experience, I’ve led analytics, marketing measurement, and cross-functional projects at global tech leaders. At Apple, I contributed to high-stakes analytics and marketing measurement, learning from the best about precision, innovation, and privacy-first thinking.

Today, as Sr. Director of Marketing Measurement at an global tech giant, I continue to drive data-driven transformation, collaborating with diverse teams to turn complex information into clear business impact. So I am not only teaching knowledge, but also the real-world practical experience.

My academic foundation includes a Master’s from the Simon School of Business, University of Rochester, Bachelor of Engineering from top Engineering School, plus advanced certifications from Stanford, Reforge and more. Whether I’m building attribution frameworks, running incrementality tests, or presenting insights to executives, my goal is always the same: make data work for people.

Why I’m passionate about marketing measurement
I believe measurement is more than numbers—it’s the key to unlocking growth, building trust, and making smarter decisions. I’m deeply curious about how data shapes marketing and how teams can use the right frameworks to stand out in a privacy-first, AI-powered world.

Join me in this course as we demystify marketing measurement together. Let’s turn data into your competitive advantage—and help you become the go-to measurement expert your team trusts.