Instructor
Boris Jovanovic
Consultant and instructor
About me
Boris is a strategy practitioner, educator, and creator of AI-powered Business Simulations designed to turn business knowledge into practiced capability.
With 15-20 years of experience in strategy consulting and corporate leadership, he has worked across industries including energy, banking, transportation, construction, agriculture, and gaming. His career has taken him from Analyst to Executive Director, with experience spanning corporate strategy, M&A, financing, organizational transformation, and major investment projects.
But his approach to business education is built around a simple belief:
Knowing is not doing. Understanding is not capability.
Traditional courses are excellent at transferring knowledge. But many business capabilities—strategic thinking, diagnosis, decision-making, prioritization, handling trade-offs, and making judgments under uncertainty—also need something else:
Practice.
That is why Boris increasingly builds his learning experiences around AI-powered Business Simulations and interactive Workouts. Instead of only watching someone explain how strategy works, learners are placed inside realistic business situations where they must analyze problems, make decisions, defend their reasoning, respond to challenges, receive feedback, and try again.
Think of it as a dojo for business skills.
His current simulations cover Go-to-Market Strategy, Market Sizing, Business Strategy Diagnosis, and Strategic Decision-Making, with more practice environments in development.
Before focusing on interactive business education, Boris spent approximately a decade in consulting and five years in the oil & gas industry, working with executives, consultants, investment bankers, legal advisors, and cross-functional teams on complex strategic and investment decisions.
He holds an MSc in Organization and Management from the University of Belgrade, where his research explored organizational redesign as a driver of shareholder value creation, as well as a BSc in Finance, Banking, and Insurance.
Outside business, he enjoys hiking, tai chi chuan, and bowling.
His learning philosophy is simple:
Learn the frameworks.
Practice the decisions.
Get feedback.
Adapt.
Repeat.
Because every capability deserves a dojo.