Bob Potter is the managing principal of RA Potter Advisors LLC, a marketing and sales strategy consulting practice for service providers. He is the author of Selling Real Estate Services: Third Level Secrets of Top Producers and Winning In The Invisible Market: A Guide To Selling Professional Services In Turbulent Times and developer of the Third Level Sales and Service training programs.
Bob spent 35 years in business development with companies that included IBM, McGraw-Hill, Dean Witter and MBIA. He has opened new markets in the U.S., Mexico, Australia and Asia. He co-founded, then merged REALBID, an Institutional real estate Internet company with COMPS, which was then sold to Costar Group. He started RA Potter Advisors in 2000 help others develop and communicate differentiated value propositions and accelerate business relationships to win and retain committed clients. Bob received his B.A. degree from Santa Clara University and his M.B.A from UC Berkeley.