Asif is the author of Amazon bestselling books From Accounting to FP&A and All About FP&A. He is an FP&A professional with 15+ years of Finance and FP&A experience. He has worked across the banking, pharma and EdTech industries with organizations like EY, Citibank and Pfizer. Presently, he is the program director and lead faculty at FP&A Professionals Institute (FPI) .

He is a Chartered Accountant by qualification with a flair for driving strategy, decision-making and value creation for organizations. His goal is to help 1 million students, professionals and executives develop essential FP&A skills