Apurv has more than 8+ years of experience in Digital marketing. With core expertise in Performance marketing and digital analytics, he has consistently driven 100’s of ROI generating campaigns helping them make more money ;). He has excelled at these roles with Times Internet, Cox and King's group & Future group (He’s our go-to numbers guy). He is of the opinion that marketing in the digital ecosystem is a mix of both art and science. While art helps to communicate & get the message across to the audience, science helps in measuring the endeavor. He believes that the world of digital has been made complicated and it can be understood very easily if explained simply. He strongly believes that Teaching is a work of heart and hence Sorted is just the right platform for him.