Hello, I'm Dr. Antony Michail, the COO and co-founder of easyStudies, a platform co-founded by Sir Stelios Haji-Ioannou, the founder of easyJet. With over 20 years of experience, I also currently serve as the Managing Director and Senior Trainer at Think Growth Consulting, and as an academic lecturer delivering MBA-level modules at Mediterranean College under the University of Derby. I teach innovation and AI as part of the PwC Mini-MBA program and run an AI-focused online academy that helps business owners implement AI tools without a technical background. Outside the classroom, I have built one of Greece's most active AI education communities, with a TikTok following of over 6,500 and a LinkedIn newsletter read by more than 1,000 professionals across Europe.

Throughout my career, I've advised businesses of all sizes on their business and marketing strategies, implementation, and overall company growth. I have navigated companies through various stages, from startup and survival to turnaround and growth, across diverse industries, including education, food and beverage, fashion, IT, heating, consumer durables, building products and construction, and environmental services, in the UK, South Africa, and Greece. As a consultant and senior marketing director, I have accumulated over 15,000 hours of lecturing and tutoring experience at institutions including Mediterranean College (University of Derby), PwC Academy, Henley Business School, StudySmart, the University of Central Lancashire, EEDE (Hellenic Management Association), and Anacalypsis Strategy and Marketing Consultants in South Africa.

I specialise in integrated marketing communications, marketing audits and strategy, new product development, brand storytelling, CRM strategy, media relations, budgeting, forecasting, and growth strategy across all business functions. I have authored articles on Marketing Audit and Strategy, recommended study resources for CIM students, and published books on GDPR, Digital Marketing Strategies for the Hotel Industry, and Stoicism. My academic qualifications include a BSc in Economics from the National and Kapodistrian University of Athens, an MA in International Business from the University of Central Lancashire, a Postgraduate Diploma in Strategic Marketing from the Chartered Institute of Marketing, and a PhD in Business Competitive Strategies from the University of Central Lancashire. I am excited to share my knowledge and experience with you on this platform.