Established in 1962 as a manufacturer of electrical accessories, Anchor began its venture into the FMCG sector with the launch of a path-breaking product, a 100% Vegetarian Toothpaste. By being one of the first companies to pioneer the use of mineral calcium instead of animal derived sources of calcium in toothpaste, Anchor was quick to gain recognition as India’s first vegetarian toothpaste. This was a feat that was recognized by the Vegetarian Society of London & the United Kingdom’s Oral Health Foundation. Today, Anchor has a wide range of oral, personal & home care products that can be found in over 20 countries across the Middle East, Asia & Africa.