Amir Shammasi is the founder of SourCherry, a business systems and client acquisition platform created to help coaches, consultants, service providers, and experts build smarter, simpler businesses.

With a background in engineering, project delivery, entrepreneurship, CRM systems, automation, funnels, and AI-powered business tools, Amir brings a practical and structured approach to online business education. His teaching focuses on helping students move from confusion to clarity, then from clarity into implementation.

Amir’s courses are designed for beginners and growing business owners who want to create clearer offers, build simple client acquisition systems, improve follow-up, use automation properly, and grow without relying on guesswork or complicated technology.

His teaching style is direct, practical, and easy to follow. Rather than focusing on theory alone, Amir helps students take step-by-step action so they can build real systems that support real business outcomes.

His core philosophy is simple: Build Smart. Scale Simple.