Steve Hudson

BBC trainer, voice over and communications trainer

Reprint from TV Times

Secrets of the Black Magic Box Man

If TV commercials were to have a cast list at the end, Steve Hudson's name would be known to millions. Instead, the man who poses the question “Who knows the secret of the Black Magic Box?" is a bit of a mystery man himself, a familiar face behind a well known brand name identity. He was the on-camera spokesman for Gallo Wine.

You've heard him as Superman when he chased the evil Nick-o-tine across your screens in the famous million dollar anti-smoking campaign and in the Old Spice adverts he tells you it's “The Mark of a Man". His voice advertises many other products including Kodak, Martini, Ford, Shell, Pentax, Guinness and milk on Swiss television! He can also be heard regularly on Radio 5 South Africa and Radio 3 Tokyo, and is the Voice of Rock on 100FM Pakistan and many American Stations. You've seen him in various campaigns, from Harp Lager to Drifter Chocolate, and he recently appeared as Signor Tonino in a £2 million advertising campaign selling Tonino wine.

Steve was trained at London's Royal National Theatre and was proud to have the same voice coach as Laurence Olivier and Richard Burton. During this time he came close to real stardom when Cubby Broccoli was casting for the lead role in James Bond movies; Steve said he lost by an eyebrow (and a few million pounds) to Roger Moore.

Steve Hudson has been a voiceover and television presenter for over 25 years and in this time has won a number of awards for production and performance. He firmly believes that everyone has the potential; they just need to be trained. People rarely become good actors, golfers or surgeons without proper training.

Steve has been involved in thousands of television commercials as a voiceover, presenter and producer. He has enjoyed working with and interviewing many stars and celebrities, including Frank Sinatra, Roger Moore, the Duke and Duchess of Bedford, David Bailey, Hulk Hogan, Pele and Tracey Ullman.

Voice Master International has been teaching the Hudson Voice Technique for 15 years to BBC presenters, international corporations such as ING Bank, Carlsberg Tetley, Trailfinders and many more. He of course has also trained thousands of aspiring voice overs.

Voice Master International has licensed partners in India, Malaysia and Singapore and continue to expand.

It has been accredited by the Law Society for CPD training.

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