Typographic Logo Design in Illustrator - Beginners & Beyond
4.6 (47 ratings)
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Typographic Logo Design in Illustrator - Beginners & Beyond

Learn font based typography logos from a published, award winning professional!
4.6 (47 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,753 students enrolled
Created by Daniel Evans
Last updated 3/2017
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Current price: $10 Original price: $150 Discount: 93% off
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  • 1.5 hours on-demand video
  • 2 Articles
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Analyse and comprehend a comprehensive client brief.
  • Plan a typographic logo effectively.
  • Identify fonts with huge design potential.
  • Brainstorm concepts like a professional.
  • Kern type professionally for maximum aesthetics.
  • Discover methods of colouring for maximum meaning and effect.
  • Identify character form for design opportunity.
  • Refine designs to improve in every instance.
  • Test your skills with my sample projects!
  • Connect with me one on one in the Q&A!
View Curriculum
  • Download of Free Adobe Illustrator Trial is required for Mac or Windows.
  • Pencil, paper & eraser.
  • Positive attitude & willingness to learn.

* 'If you need this skill, you need this instructor. Period.'

* 'As before, this instructor is just fabulous.'

* 'One of the best logo design courses on Udemy. Get it. You won't regret it.'


Imagine being paid for a design job which you can complete in no time at all and rests only upon the simple execution of a genius idea?

This is what professional logo designers are paid for - good ideas, executed beautifully.

I’m going to show you EXACTLY how this is done!

In the professional logo design business, effective logos are, in some cases developed using only text.

These are known as typographic logos and we can develop these by using existing fonts, modifying them with some special tricks to create something entirely unique!

I’m going to reveal EXACTLY how I develop typographic logos using fonts to yield a professional typographic solution.

We're going to work from the ground up, from the client logo design brief to the planning, right through to the execution of design form and methods of colouring.


If you want to expand your logo design skills TODAY, then you simply have to learn typographic logo design! NO excuses.

There’s no reason not to and many businesses today are relying upon simple, effective, legible typographic designs!

So, are you going to take the next step to join the circle of logo design professionals?

If so, join us now and show you a quick and easy skill which is invaluable in a logo designers skill set!

See you on the other side!

Who is the target audience?
  • Beginner logo designs who wish to expand their logo design skills.
  • Intermediate logo / graphic designers who wish to learn how to design typographical logos with fonts.
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Curriculum For This Course
27 Lectures
1 Lecture 01:21

An introduction to the designer and what you can expect from this typographic logo design course!

Preview 01:21
The Workflow
1 Lecture 01:23

A quick introduction to the typographic logo design workflow.

Preview 01:23
Properties of a Typographic Logo
4 Lectures 15:00

Here we look at typographic logo design form to see how lettering is used in logo design.

Preview 02:27

Here we discuss the use of colour when lettering form is challenging.

Preview 02:21

Discover how to train the eye to see possibilities in character form.

Preview 04:15

Learn the lingo of a professional typographic designer for each part of a character. 

Character Anatomy
Test your Knowledge!
0 Lectures 00:00

Discover what you've learned so far.

Test your Knowledge on Typographic Properties!
6 questions
Kerning Crash Course
1 Lecture 06:01
The Kerning Process
Developing the Cloudbox Logo
8 Lectures 28:16

An overview of the brief for the logo design project ahead!

The Questionnaire - Cloudbox Logo

Here we take a look at the plans and ideas for the forthcoming logo design.

Brainstorming the Cloudbox Logo

Discover how we use the first font to design with creativity based upon the brainstorm.

Developing the Cloudbox Logo - Part 1

Discover how we employs the second chosen font to develop another logo design.

Developing the Cloudbox Logo - Part 2

Here we take the final font to design an effective typographic logo design based upon the brief and brainstorm.

Developing the Cloudbox Logo - Part 3

reviewing the final black and white logo designs to see which one has most opportunity for the next refinement stage.

Reviewing the Cloudbox Logos

Here we improve upon the chosen logo design to make it aesthetically perfect.

Refining the Chosen Cloudbox Logo

The final touch of colour applied to the chosen logo design.  Learn how we can employ colours in different ways to balance concept and legibility of text.

Colouring the Cloudbox Logo
Test your Knowledge!
0 Lectures 00:00

Discover what you've learned so far about typographic logo development.

Test your Knowledge on Typographic Logo Development!
5 questions
Developing the Goinstall Logo
8 Lectures 35:05
The Questionnaire - Goinstall Logo

Brainstorming the Goinstall Logo

Developing the Goinstall Logo - Part 1

Developing the Goinstall Logo - Part 2

Developing the Goinstall Logo - Part 3

Reviewing the Goinstall Logos

Refining the Goinstall Logo

Colouring the Goinstall Logo
Test your Skill!
1 Lecture 00:18

Test your skill at typographic logo design and join me in the Q&A her Ill provided one on one support to allow you to supercharge your logo design skills!

Sample Projects
Final Word
3 Lectures 00:43

A final word to you as a valued logo design student!

Final Word

Supercharge your logo design skills!

Supercharge your Skill!

About the Instructor
Daniel Evans
4.6 Average rating
979 Reviews
15,719 Students
10 Courses
Published, award winning logo designer

Daniel Evans is a professional logo designer and graphic designer from the North-East of England with 17 years dedicated and fruitful experience!

He has worked on behalf of Hewlett Packard in Utah, design agencies in Seattle, New York and various agencies in Britain gracing them with his wondrous logo designs.


Daniels work is featured in the publications: 

*     Logo Lounge 7 by Rockport Publishers (Available at Amazon)
*     Logo Creed by Rockport Publishers (Available at Amazon)
*     Damn Good by HOW Design (Available at Amazon)
*     LogoPond Vol 1
*     New Graphic 30 by Hiiibrand
*     Logo Nest 02
*     IHeartLogos Season 1
*     IHeartLogos Season 2
*     IHeartLogos Season 3
*     Logos 2 by Bright Books


He boasts a prestigious Hiiibrand Silver Award and 3 Hiiibrand Nomination Awards in the Professional Logo Design category.  He also holds a Wolda Award for 5 logo design pieces and an Amazing Pixels Award from being one of the first people in the world to be published in the first dedicated logo design ebook.

The Internet too is swarmed with Daniels work which features on hundreds of graphic design and logo showcase websites.

In a nutshell, he's excelled in logo design and it's your opportunity to learn from him in his range of logo design courses here on Udemy!

Join Daniels courses TODAY and YOU can become the next logo design professional! >>>>