Mastering Twitter for Business Executives

Tap the power of social media to grow your community and build your reputation
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  • Lectures 17
  • Length 34 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

What do business leaders like Richard Branson, Marissa Mayer and Elon Mush all have in common? It's not just that they lead some of the most innovative companies on the planet - they also have massive personal followings and have built a direct one-to-many connection with millions of their customers using social media.

Richard Branson, founder of global innovation powerhouse, Virgin, has more than 6.5 million followers. Elon Musk, darling of the internet and founder of SpaceX and Tesla Motors has direct connection to 2.6 million Twitter followers. Their "personal brand" means that they can speak directly to their audiences, customers, partners and stakeholders.

And you can too.

In this course, I show you how to "Tweet like Branson". Together, we will:

  • Create your professional and polished online profile
  • Learn the seven secret styles of Tweets
  • Use analytics data to improve your Twitter performances
  • Select technologies that help you get maximum value from a small investment of your time.

What are the requirements?

  • We take you through the process from scratch. Buckle up!

What am I going to get from this course?

  • Feel more comfortable with and using Twitter for business
  • Setup their Twitter profile in a professional manner
  • Use the six different styles of Tweets
  • Understand the basics of Twitter measurement
  • Use hashtags to grow their follower base and online influence
  • Choose a technology to help manage Twitter

What is the target audience?

  • Business users of Twitter
  • Senior executives and business owners wanting to safely understand how to use social media in a business context

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Getting Started

Welcome to Mastering Twitter for Business. Together you'll soon be tweeting and connecting with the most influential CEOs and business people on the planet. Ready to get started?

Section 2: What is Twitter

In this lecture, we discuss the nature of Twitter and why it has become the "pulse of the planet".

Section 3: Setting up your professional profile

In this lecture, I show you how to sign up to Twitter and add some personality to your profile.


In this task, your job is setup your Twitter profile - or improve the account and profile that you already have.

Section 4: The six styles of Tweets

In this lecture I breakdown the "meta-data" of each Tweet to show you the massive amount of information that is created in every message. I also show you the "six styles" of Tweets and when and how best to use them.

Section 5: The basics of Twitter measurement

In this lecture, I look at the role of measurements and analytics. Together we break down the various measurements and metrics and learn why each is important.

Section 6: How to get followers

In this lecture, I show you how to get followers and find people to converse with. After all, it is called "social" media.


In this lecture, I introduce you to Twitter Trends and show you how they may be relevant to your audiences.

Section 7: Basic Twitter etiquette

In this lecture I step you through some of the rules for Twitter etiquette. You learn what is acceptable and what isn't - especially in a business context.

Section 8: Technology that makes Twitter easier and more fun

In this lecture I show you some very cool (and cheap) technology that you can use to improve your Twitter experience.

Section 9: Summary

In this lecture I wrap up the course and summarize what we have covered together.

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Instructor Biography

Gavin Heaton, Leading digital strategist and entrepreneur

I am a marketing technologist, strategist and advisor and have worked at the intersection of marketing and technology for over 20 years for companies and clients including SAP, IBM, McDonald's and PwC. I have co-authored five books and am a regular speaker on marketing, technology, startups and innovation. I am a startup mentor at Telstra's Muru-D accelerator and serve as president of youth organisation, Vibewire.

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