Learn how to optimize your listing for best results and master advanced PPC tactics
02:01:16 of on-demand video • Updated June 2021
Learn the craft of properly optimizing your product listing for a successful product launch
Learn the ins and outs of setting up and optimizing your PPC campaigns like a Pro
Now that you understand how Amazon search algorithm 89 works and what matters the most to it you probably have realized that it's really difficult to get initial sales with ZERO REVIEWS. So the first and most important thing that if you get right will help you tremendously in getting initial sales. Even with no reviews is your main image. So before we dive into the best practices and compliance for main images I just wanted to show you an interesting fact about main images what you're seeing over here is a heat map of Amazon's search results and the heat levels indicate which part of a product listing gets the most attention to. As you can see the main image gets the most attention followed by the price. And then finally reviews. So the first thing customers are going to be looking at is your main image. And now I'm going to share with you my experience with main images and what are what works best for me and what I believe will work best for you as well. So the first and most important thing is you have to get really creative with your main image. The best thing that you can do is to find a way and differentiate your main image from the rest of the listings. If you just do one thing it should be this. Now of course you you know me guys I like to give you examples. So let's jump onto Amazon and I'll give you a few examples of good and bad product images. All right so onto this product. Tower up right on top. I already see to buy the images sorry. This is a bad image. This is a bad image. This is a good one because it shows the product from two different perspectives. And the first perspective is the product in use. And the second is are featuring the product in full size. So this is a good example of main image except for the batch here that says three pack. This is not allowed by Amazon. But let me tell you that as long as Amazon doesn't receive complaints from your competitors or from customers you will get away with it. But as soon as other sellers or customers complain about your main image Amazon will suppress your product listing and then you have to go through the edit product section and replace the main image with a compliant one. This one is also good man image because it features the packaging of the product. And you can see very few product listings actually feature the packaging. Now this is also a good one. It's a very high quality mind image. It looks very stylish and it just looks expensive right. Those are boring. Those are boring. You can see that about 90 percent of the images feature a close up image of a female model with the heads up. And in this case you want to do something different. All right. And next you need to be aware of Amazon's requirements on main image. Amazon does not allow logos or watermarks websites all featuring accessories or props that are not included in the product. Also Amazon suggests that your product should take up at least 85 percent of the image. And finally you must use plain white background which is our GP two five five. Here you can see the complete list of product image requirements. So if you would like you can just go ahead and post the video and read carefully through all of them on the next type of image which is infographics. So basically infographics should be a picture that highlights the benefits of your product rather than technicalities and specifications which quickly become boring to customers customers do not care about specifications. Also another great way of using your infographics is to answer common customer questions. Now again let me give you a few examples and here's one good example of infographics rather than saying that the Tao is made of 80 percent cotton fiber and 20 percent polyester microfiber which customers are not really interested in. They just highlight the benefits it's soft material. It's brilliant material. That's what really matters to customers. Another good example of infographics is this one where the picture shows the size of the product A as well as absorption qualities. Now if if this was my listing I would include a few more infographics. So a great way to come up with infographics that actually answers your customers questions is to find similar listings to yours and scroll down to the customer questions. Which are below product information and just of both customer reviews. So as you can see the first question is what size is tower up. All right. So the seller has done a good job by providing the size here. I would do it with a little bit larger font so customers could see it more easily. Another common question customers have is does this come with a shower cap and two towels as described. I only see three towels in the reviews so it's a good idea to have a separate infographics that shows what's included in the set. In other words be clear that there are two had our ups and that there is a shower cap included in the set and the last question that I saw here is is the towel rub save to wash dry. Okay. So what I would do here is I would include washing samples that are appropriate for this particular fabric. I'm talking guys about these symbols so infographics that include the laundry symbols would answer any questions or concerns that potential customers might have alright. And the final type of product image is your lifestyle image. The purpose of your lifestyle image is to a help customers visualize using the product and be triggering emotion and desire for owning the product. Just make your customers click on Add To Cart button. Right now all right so this is a good example of lifestyle image featuring a woman relaxing in a hot tub enjoying a book and wearing the head towel wrap. So what this image actually conveys to customers is it conveys feeling of relaxation comfort you know and those are the feelings and emotions that you want trigger in your customers right now. I wanted to introduce you. A website that I've personally used and I think it's great. The website is called Pig foo and this is basically a public poll. So when it comes to your main image sometimes you may have two or more ideas in how on earth do you know which one is going to convert better. Well this Web site might be just the the solution for you. How this website works is you basically ask a question which in our case is which image are you more likely to click on Amazon search results and then put up two images that you are considering for a main image and then within like 15 or 20 minutes you will get 50 responses. Currently the polls are only available in the US so all the participants are based in the US. The great thing is that after you receive feedback from respondents you are not only going to see which option which image the participants prefer the most but they also provide no reason why they chose what they chose. You even have the option to filter results by demographics so for example you can just see responses from females or male or you can even choose only participants with Amazon Prime account. So pick four is really going to help you in choosing the best converting main image. So if you guys are sitting on the fence between two or more images I suggest you to definitely check out peak food. I'm not the feeling of peak food and I'm not going to make any money. Whether you purchase or not. I'm just sharing it with you guys because I have personally used it and I like it. Okay so that's everything about product images. Now let's move on to the next most important component to a successful product launch.