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Trademarks in Plain English. Trademark Law for startups.

Discover the secrets of using trademarks to build and maintain your competitive advantage. Get free trademark search.
3.8 (50 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,201 students enrolled
Created by Andrei Mincov
Published 3/2015
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Discover the secrets of protecting your brand through trademarking in this presentation by Andrei Mincov, an intellectual property lawyer with 20 years of experience, the best-selling author of The Ultimate Insider's Guide to Intellectual Property, and the founder of the Trademark Factory®.


  • What trademarks are and why we need them
  • The difference between trademarks and trade names (company names)
  • What cannot be protected as a trademark
  • The limits of trademark protection
  • The difference between unregistered (™) and registered (®) trademarks
  • 7 benefits of trademark registration
  • When you should register trademarks
  • The trademark registration process
  • Trademark Tips & Tricks

The entire course will take you just over an hour.

As a result, you will know exactly what, when, why and how to protect your brand.

If you have a brand you are interested in protecting, don't forget to order your free comprehensive trademark search from Trademark Factory®.

Who is the target audience?
  • This course if for business owners who value their brands and are interested in protecting them.
  • This course is in plain English, so it's probably not for lawyers or those who want to become lawyers.
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What Will I Learn?
Discover the secrets of using trademark laws to create and maintain your competitive advantage
View Curriculum
  • You need to be passionate about your brand.
  • Other than that, no prior knowledge is required.
Curriculum For This Course
Expand All 10 Lectures Collapse All 10 Lectures 01:10:19
All You Need to Know about Trademarks as a Business Owner
10 Lectures 01:10:19

Trademarks Don't Give Absolute Monopoly Over Words and Images

7 Benefits of Trademark Registration

Registered ® vs. Unregistered ™ Trademarks

When Should You Register Your Trademarks?

What is the Trademark Registration Process

Trademark Tips & Tricks

This quiz will test your knowledge and understanding of the material. Don't cheat!

What did you learn?
10 questions
About the Instructor
3.8 Average rating
50 Reviews
3,201 Students
1 Course
Creator of Trademark Factory®

Andrei Mincov is an intellectual property lawyer with 20 years of experience.

He started out as a copyright lawyer when his father, a well-known composer, heard his music advertising Samsung on the radio—without his permission. After several years of litigation, not only did Andrei win this case against the radio station, he also became a passionate expert on IP in the process.

Andrei has published 3 books on IP and has a PhD in Law from Russia. He came to Canada in 2007 to start his legal career from scratch. After going through 3 more years of law school, Andrei is now an IP lawyer and a registered trademark agent in Canada.

His law firm focuses on business owners who value and respect intellectual property as a legal tool for protecting ideas and creativity and delivers exceptional value to businesses and individuals who generate, buy, sell or use intellectual property.

In 2013, Andrei created the Trademark Factory®, a service that is revolutionizing the way businesses protect their brands in Canada and the U.S.

In 2014, Andrei published his best-selling book, The Ultimate Insider's Guide to Intellectual Property.

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