Trademarks in Plain English. Trademark Law for startups.

Discover the secrets of using trademarks to build and maintain your competitive advantage. Get free trademark search.
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  • Lectures 10
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

Discover the secrets of protecting your brand through trademarking in this presentation by Andrei Mincov, an intellectual property lawyer with 20 years of experience, the best-selling author of The Ultimate Insider's Guide to Intellectual Property, and the founder of the Trademark Factory®.


  • What trademarks are and why we need them
  • The difference between trademarks and trade names (company names)
  • What cannot be protected as a trademark
  • The limits of trademark protection
  • The difference between unregistered (™) and registered (®) trademarks
  • 7 benefits of trademark registration
  • When you should register trademarks
  • The trademark registration process
  • Trademark Tips & Tricks

The entire course will take you just over an hour.

As a result, you will know exactly what, when, why and how to protect your brand.

If you have a brand you are interested in protecting, don't forget to order your free comprehensive trademark search from Trademark Factory®.

What are the requirements?

  • You need to be passionate about your brand.
  • Other than that, no prior knowledge is required.

What am I going to get from this course?

  • Discover the secrets of using trademark laws to create and maintain your competitive advantage

Who is the target audience?

  • This course if for business owners who value their brands and are interested in protecting them.
  • This course is in plain English, so it's probably not for lawyers or those who want to become lawyers.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: All You Need to Know about Trademarks as a Business Owner
Introduction: What Every Small Business Owner Needs to Know about Trademarks
What Are Trademarks and Why Do We Need Them?
Trademarks vs. Trade Names
What Cannot Be Protected as a Trademark
Trademarks Don't Give Absolute Monopoly Over Words and Images
7 Benefits of Trademark Registration
Registered ® vs. Unregistered ™ Trademarks
When Should You Register Your Trademarks?
What is the Trademark Registration Process
Trademark Tips & Tricks
10 questions

This quiz will test your knowledge and understanding of the material. Don't cheat!

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Instructor Biography

Andrei Mincov, Creator of Trademark Factory®

Andrei Mincov is an intellectual property lawyer with 20 years of experience.

He started out as a copyright lawyer when his father, a well-known composer, heard his music advertising Samsung on the radio—without his permission. After several years of litigation, not only did Andrei win this case against the radio station, he also became a passionate expert on IP in the process.

Andrei has published 3 books on IP and has a PhD in Law from Russia. He came to Canada in 2007 to start his legal career from scratch. After going through 3 more years of law school, Andrei is now an IP lawyer and a registered trademark agent in Canada.

His law firm focuses on business owners who value and respect intellectual property as a legal tool for protecting ideas and creativity and delivers exceptional value to businesses and individuals who generate, buy, sell or use intellectual property.

In 2013, Andrei created the Trademark Factory®, a service that is revolutionizing the way businesses protect their brands in Canada and the U.S.

In 2014, Andrei published his best-selling book, The Ultimate Insider's Guide to Intellectual Property.

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