The Bootstrapper's Guide to the Mobile Web

The mobile web is here. Right now! Learn how to market your business on the mobile web. Stay ahead of your competitors!
  • Lectures 20
  • Video 2 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

This class is based on the book, The Bootstrapper's Guide to the Mobile Web; and hosted by the book's author, Deltina Hay.

Topics covered include:

  • What is the Mobile Web
  • Why you need a Mobile Website
  • Mobile Website Solutions
  • Mobile Website Issues
  • An Introduction to Mobile Apps
  • Mobile App Solutions
  • Mobile App Issues
  • Other Mobile Marketing Tactics

The Bootstrapper's Guide to the Mobile Web - published by Quill Driver Books - can be found wherever print books or e-books are sold and at TheBootstrappersGuide.com.

What are the requirements?

  • Internet connectivity is required.

What am I going to get from this course?

  • Over 20 lectures and 1.5 hours of content!
  • By the end of this course you will have a good understanding of the main topics of mobile marketing.
  • This course will help you plan the best mobile website solution for your business.
  • By the end of this course you will understand the issues that should be addressed when planning a mobile website.
  • This course will help you decide whether you need a mobile app, and help you find the right mobile app solution.

What is the target audience?

  • Business owners, entrepreneurs, solopreneurs
  • Marketing and PR professionals
  • Web designers and developers
  • Social media strategists

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion

Curriculum

Section 1: Overview of the Mobile Web
03:15

This book trailer introduces you to the elements of the mobile web and demonstrates how The Bootstrapper's Guide to the Mobile Web can help you build your mobile web strategy today!

Section 2: Introduction to the Mobile Web
02:32

This session introduces you to the mobile web:

  • What is the mobile web?
  • Why you need to be on the mobile web.
  • How you can get started.

Section 3: Mobile Websites
02:26

In this session we look at why it is important that you have a mobile website, mobile website best practices, and planning your mobile website.

05:10

In this session we look at various mobile website solutions:

  • Responsive Web Design
  • HTML5 Templates
  • Mobile Website Services
  • WordPress Mobile Plugins and Themes
03:31

In this session, we look at some special mobile website issues:

  • Mobile website subdomains
  • Mobile traffic detection and redirection
  • Search optimization issues
  • Promoting, tracking, and testing issues
Section 4: Mobile Applications
03:57

In this session we look at mobile applications:

  • The mobile app marketplace
  • Native apps versus web apps
  • Whether you need a mobile app
  • Pros and cons of mobile apps
  • Planning your mobile app
05:05

In this session we look at various mobile app solutions:

  • SDKs (Software Development Kits)
  • Mobile App Templates
  • Mobile App Frameworks
  • HTML5, CSS3, and JavaScript
  • HTML5 Templates
  • Mobile App Services
02:31

In this session, we look at some special issues around mobile apps:

  • Preparing mobile app assets
  • Redirection
  • Testing, tracking, and promotion
Section 5: Other Mobile Marketing Tactics
06:36

In this session, we look at some other mobile marketing tactics:

  • QR codes
  • Location-based marketing
  • Mobile ad campaigns
  • Mobile-optimized landing pages
  • SMS (text)
  • Augmented reality
  • Near Field Communication (NFC)
Section 6: Supplemental Videos
07:12

This video demonstrates how to create a subdomain or custom domain for your mobile website.

19:47

This video demonstrates several methods for detecting mobile traffic to your website, and redirecting that traffic to the mobile version of your website.

03:42

This video demonstrates how to save a shortcut to a website to the home screen of an iPhone or an Android smartphone.

15:01

This video walks you through the process of creating a mobile optimized landing page using the free service, Google Sites.

Section 7: Worksheets for Your Mobile Strategy
Mobile Website Strategy Worksheet
5 pages
Mobile Website Prep Worksheet
2 pages
Mobile App Strategy Worksheet
6 pages
Mobile App Assets Prep Worksheet
3 pages
QR Code Marketing Worksheet
2 pages
Location Based Marketing Worksheet
3 pages
Section 8: Special Offers
1 page

Download this PDF doc for an exclusive offer from The Bootstrapper's Guide to the Mobile Web publisher, Quill Driver Books. Get the print book for less than Amazon, and the PDF e-book for only $9.95!

Note: You cannot link through to the deals unless you download the file...

Instructor Biography

Deltina Hay , Author, publisher, developer, blogger, and professor

Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.

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Reviews

Average Rating
4.0
Details
  1. 5 Stars
    12
  2. 4 Stars
    4
  3. 3 Stars
    4
  4. 2 Stars
    0
  5. 1 Stars
    3
    • Phillip Lion

    This is a commercial, not a course

    This is all about a book: "please purchase my book and then you'll know how to that instead of build an app you will create a web for mobile devices"

    • Luz Garay

    Good information, but doesn't seem to be very updated

    I added this class to my queue last week - I didn't realize that it hasn't been updated in some time. The videos refer to 2012, and the most recent interaction on the class was 4 months ago. I went to the site to look into the book but it doesn't look like it has been updated recently either. I didn't try ordering, but I think I will go back and give it a shot. The information was good, however I don't know how relevant it is at this point.

    • Vivek Prabhu

    Video meant to push her book

    Basically this is a web book trailer - every slide or other slide is used to push the book. The author explains few concepts - and this is definitely not worth spending your time on. The course name was the 'Bootstrapper's guide to the Mobile Web' and not sure when the 'book trailer' was added.

    • Mircea Lungu

    An informative and helpful course

    This is an informative and helpful course, in which Deltina shares with us a lot of useful information of a great help in the real mobile world.

    • Jason Marsh

    loved it

    very good

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