Startup FAQs

19 questions every entrepreneur should be able to answer.
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  • Lectures 24
  • Contents Video: 33 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2013 English

Course Description

This course is for anyone thinking of starting a new business and who doesn't have a lot of time.

It consists of 19 very short videos (they average just 76.9 seconds each) that cover these questions:

• You've got a business idea - now what?

• Do you need a business plan?

• If I do need a business plan, how long should it be?

• Why should I try to make my business unique?

• What do I need to know about business strategy?

• What's the best way to deal with competition?

• What's the top reason that loan applications are denied?

and a dozen more!

If you've got a new idea buzzing around in your head then these questions (and their answers) will help get you on the right track from the beginning. This course is for you.

And if you're already got a business this is a GREAT refresher especially if you're having a challenge or if you're about to do some more planning.

What are the requirements?

  • None.

What am I going to get from this course?

  • Think through your new business idea to help it get off on the right foot.
  • Think through your existing business to make it even better, even stronger.
  • Discussion points for your managers and staff to get everyone thinking along the same lines.

What is the target audience?

  • Startups, entrepreneurs and small business owners who have little or no experience with business thinking and business planning.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course Overview
Course Overview
Section 2: 19 Questions
You've got an idea for a business - now what?
What's the single best way to deal with competition?
What makes your new business unique?
Do you need a strategy?
Why do you need to make choices?
Do you need a business plan?
What's the difference between a business model and a business plan?
How long should your business plan be?
How can you get your business plan done?
What's the #1 reason that loan applications are denied?
Does an entrepreneur have to be a risk-taker?
How do you put your plan into action?
How to get your team onside with your plan?
What metrics should your choose to track your progress?
How can you increase your bottom line?
Should you cut expenses or increase gross profit?
How can you make your business plan a living plan?
Fail fast and frequently - really?
Why you're the heart of your business!
Section 3: Course Recap
A quick course recap
Section 4: Three Other Suggestions

This is a quick overview to another FREE Udemy course called "Financial Basics for the Savvy Startup". It covers things like invoicing and bill paying that you'll do in your first month of business. And it shows you how the bookkeeping basics come together to create your financial statements. A must for anybody who is just starting out.


This FREE Udemy course takes the fear and uncertainty out of financial statements. It's an excellent primer consisting of short lessons (about three minutes each) that introduce the income statement, balance sheet and statement of cash flows. It's highly rated and designed for newbies. Check out "Financial Statements Made Easy".


StratPad is a browser-based program that makes it easy for you to create business plan. It walks you through the process step-by-step by asking a series of questions. As you answer the questions, you can see your business plan – including the financial projections – get created in front of your eyes.

StratPad is the highest-rated strategy and business planning app in the world. It was designed for small business and you can sign up for free:

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Instructor Biography

Alex Glassey, Teacher, Speaker, Entrepreneur

Hi there! I'm a strategy and business prof who likes to keep things simple. I'm also an entrepreneur who's been through the wringer a time or two. See the grey hair? Yes, there's lots of it. Want to know why? Because each of these grey hairs came from a problem, an issue, a challenge in one of my companies. Well, some of them came from my two kids but that's a whole other story!

You know what I wish? I wish some grey-haired guy had shared his experiences with me 34 years ago when I started out as an entrepreneur. Would've saved me so much time and money. Except, I guess, there was no Internet back then. Or computers. Or Udemy. Oh well, never mind... :-)

My courses are all designed to help small business people. Each lesson is short - a minute or two, most of them - because who's got the time? Plus, I believe that short and simple is better. Oh, and they're free so you can just jump right in and get what you need.

Full disclosure: I also own StratPad, a software company that helps entrepreneurs create business plans. So some of the lessons have StratPad's logo on them. Hope you don't mind. Who knows, though? You just might need a business plan some day and then you can try StratPad for free.

Enjoy the lessons, I hope they help you, and feel free to tell me about your business adventures on Twitter and LinkedIn. I'd love to hear your stories!

All the best,


P.S. Here's some more details about me and my grey hair...

• serial entrepreneur working on 4th startup
• founder/designer of StratPad (cloud software that creates business plans for entrepreneurs)
• adjunct professor of business strategy and planning, Royal Roads University
• MBA from Kellogg School of Management, Northwestern University
• former "big-five" management consultant

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