Social Media Marketing: Pinterest for Business
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With the ever-increasing presence of Social Media in society, it is has long since been accepted that any business must have an effective social media marketing strategy to provide them with a well-defined position on the various social media sites and networks.
The difficulty, however, lies in choosing on which platforms to focus your marketing efforts. Yes, Facebook and Twitter are both great and powerful but, just like a billboard loses it's effectiveness when positioned right next to 10 others, it is becoming increasingly difficult to distinguish your marketing efforts on the major social media sites. This necessitates that any business wishing to grow and prosper must widen their scope when it comes to social media marketing and strategy. The time has come for marketers to look for new and innovative ways to utilise the power of social media.
Why you should be using Pinterest for your business
In today's world, marketing is all about sharing the things that are happening right now, and visual content remains the most powerful tool for relaying information and generating consumer engagement. Pinterest, as a predominantly visual platform, offers great opportunities for businesses to generate greater brand awareness and to build trust and loyalty with their consumers
By using Pinterest to visually promote your own products and establish yourself as an expert in your industry, you will be opening up a channel through which you can reach thousands of new customers around the globe, regardless of industry or niche..
This course on Pinterest Marketing is designed to take you by the hand and walk you through the process of getting the most out of Pinterest on behalf of your business.
I will show you step-by-step, topic by topic, and tool by tool what you really need to know in order to dominate Pinterest quickly and easily.
So, come join me in this course and let's take your business to the next level through the power of Pinterest!
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|Section 1: Welcome to Pinterest Business Marketing|
In this lecture, you are given a brief introduction to Pinterest and the potential benefits that can accrue to your business when marketing on this platform.
In this lecture, we look at the various activities people perform on Pinterest and all the features this platform offers to its users.
|Section 2: The Six-Step Formula for Pinterest Marketing Success|
In this lecture, you are introduced to the 6-step formula for Pinterest Marketing Success. Thereafter, we immediately begin working on the 1st step: Picking Your Topic.
This lecture is all about developing an understanding of your business so that you can more clearly define your vision and marketing goals.
In this lecture, you are shown how to create a Pinterest account for your business, and how to get your settings just right, thereby, creating the platform for you to create a first-class Pinterest profile for your business.
In this lecture you will learn how to optimise your profile for maximum brand exposure and traffic generation.
In this lecture, you will discover how create Pinterest boards in such a way as to derive maximum benefit for your business.
Be sure to check out the report under external resources that was written by Kelsey Libert from Social Media Examiner. This report is packed with great tips on how to create successful Pinterest Boards for Your Business.
In this lecture, we take a closer look at the most powerful and important feature of Pinterest; pinning. Specifically, we will be looking at the common elements of successful pins and the most effective pinning methods.
Be sure to check out the external resources of this lecture for some more tactics and tips for pinning.
In this lecture, we look at the last step in our 6-step formula. As with all social media marketing, regardless of platform, your first priority is to get noticed. You can have the most beautiful Pinterest boards in the world, but if no one gets to see them, unfortunately, they are then pretty much worthless. This lecture covers simple and effective methods you can use to attract followers to your Pinterest page.
6-Step Formula Checklist
Section Summary: Mind-Map
|Section 3: Tips, Tools & Resources|
In this lecture we look at Pinterest Business Case Studies that showcase the true potential and power this platform holds for business marketing. Pay specific attention to the tactics used by these companies and think how you can apply them to your own business.
I also added some external resources to which you can refer to find further creative and effective ways to use Pinterest for your business and brand.
15 Quick-Fire Tips for Pinterest Business Marketing
Pinterest Marketing Tips & Tricks
Pinterest Power Tools
Bonus eBook: Pinterest Tactics for Business
|Section 4: Conclusion|
Until next time...
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