Social Media Marketing: Pinterest, Linkedin and Youtube

Drive traffic to your website using Pinterest, engage viewers on Youtube, and enhance your profile on LinkedIn!
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  • Lectures 10
  • Length 2.5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2013 English

Course Description

Course Overview

In this course, we cover business strategies for social networks such as Pinterest, YouTube and Linkedin. Topics include driving traffic and leads to your website using Pinterest, producing viral content and engaging viewers on YouTube. In Linkedin for business, we discuss how to enhance your profile, build recommendations and drive traffic through groups and advertising.

Lesson 1 - Driving traffic to your website using Pinterest

1) The top traffic driver and leading source of online traffic: Pinterest

2) Building a Pinterest following

3) Showcase your business personality

4) Creating visual content

5) Buyer personas and insights

6) Creating a video gallery

7) Copyright and imagery

Lesson 2 - Linkedin for Business

1) Enhancing your personal and corporate profiles

2) Creating an in-depth company profile and utilizing the new products and services tabs

3) Building recommendations and testimonials for your brand

4) How to drive traffic through groups

5) Generating leads through Linkedin ads

6) Tracking and analytics for Linkedin company pages: measuring ROI

Lesson 3 - Using Online Video for Marketing- YouTube in all its glory

1) Getting creative with video

2) Tips and tricks for creating low cost and effective videos

3) Video editing, using the YouTube editor

4) Tracking and analytics, measuring the impact and ‘virality’ of your video

5) YouTube VS Vimeo

6) New social network to watch out for video: Vine

About The Instructor

Iba Masood is currently the account director, at the Australian based social media and web design firm, 3elements Digital. She is also a co-founder of, and has received several awards for her work in digital marketing, including being nominated alongside international and regional marketing campaigns for the Internet Awards, for the launch. She started and The Fruit Bowl (a leading careers blog for students) with a $0 social media marketing budget. Iba is a recipient of the Cartier Women's Initiative Award, and has written for the Huffington Post on digital marketing and entrepreneurship.

What are the requirements?

  • Social Media Marketing 101
  • OR a complete understanding of the concepts covered in SMM 101

What am I going to get from this course?

  • By the end of this course, the student will be able to understand how to drive traffic to a primary website for a brand, using Pinterest
  • Learn to create a presence for a brand on Pinterest, including visual content and video galleries
  • Understand the concepts of copyright in visual imagery
  • Understand how to create a social media strategy for a business or a brand on Linkedin
  • Enhance and create professional profiles on Linkedin, for self or for a business
  • Learn how to drive traffic, generate leads and build recommendations for a brand on Linkedin
  • Understand how to create low cost and effective videos
  • Edit videos, and track performance through analytics on YouTube

Who is the target audience?

  • Individuals who wish to be more adept in using other Social Media platforms as a means of marketing
  • Those who want to drive traffic to their website using Pinterest, Youtube and LinkedIn
  • Brands looking to establish an online presence on Youtube
  • Business who want to be able to fully use LinkedIn to their advantage by building recommendations and driving traffic to their website

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Driving traffic to your website using Pinterest

Lesson Summary:

1) The Power of Pinterest

2) Internet Users who use Social Network Tools

3) Pinterest Terminology: ‘Pin’ , ‘Repin’ and ‘Board’

4) Demographics


Course Summary:

1) Getting Started on Pinterest

2) 3 Brands and 3 Pinterest personalities

3) Why Pinterest Matters

4) Social Sharing on Pinterest


Lesson Summary:

1) Driving Referral Trafiic

2) Gaining Followers

3) Buyer Personas

4) Content on Pinterest

5) Pinterest Marketing Strategies

Section 2: LinkedIn for Business

Lesson Summary:

1) Establishing a Foundation

2) LinkedIn and Opportunities

3) LinkedIn Profiles

4) LinkedIn Checklists

5) Optimizing your profile

6) Getting your Networking

7) New Features


Lesson Summary:

1) LinkedIn Company Pages

2) Top 10 Tips for LinkedIn


Lesson Summary:

1) LinkedIn Groups

2) Creating an effective LinkedIn Group

3) LinkedIn Advertising

4) LinkedIn Page Insights

Section 3: Using Online Video for Marketing - Youtube

Lesson Summary:

1) Youtube

2) Developing Video Ideas

3) Storyboarding

4) Recording Quality Video

5) Lighting

6) Editing


Lesson Summary:

1) The New Youtube One Channel

2) The Old Youtube Channel

3) Youtube Channel: Video Content Strategy

4) More Tips On Successful Switching


Lesson Summary:

1) Youtube Analytics

2) Vimeo vs Youtube

3) Vine: The New Kid On The Block

4) Pinterest Video Galleries

Course Outcome
2 pages

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