Social Media Marketing: Pinterest, Linkedin and Youtube
4.3 (3 ratings)
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Social Media Marketing: Pinterest, Linkedin and Youtube

Drive traffic to your website using Pinterest, engage viewers on Youtube, and enhance your profile on LinkedIn!
4.3 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
74 students enrolled
Last updated 11/2013
English
Current price: $10 Original price: $25 Discount: 60% off
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30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
By the end of this course, the student will be able to understand how to drive traffic to a primary website for a brand, using Pinterest
Learn to create a presence for a brand on Pinterest, including visual content and video galleries
Understand the concepts of copyright in visual imagery
Understand how to create a social media strategy for a business or a brand on Linkedin
Enhance and create professional profiles on Linkedin, for self or for a business
Learn how to drive traffic, generate leads and build recommendations for a brand on Linkedin
Understand how to create low cost and effective videos
Edit videos, and track performance through analytics on YouTube
View Curriculum
Requirements
  • Social Media Marketing 101
  • OR a complete understanding of the concepts covered in SMM 101
Description

Course Overview

In this course, we cover business strategies for social networks such as Pinterest, YouTube and Linkedin. Topics include driving traffic and leads to your website using Pinterest, producing viral content and engaging viewers on YouTube. In Linkedin for business, we discuss how to enhance your profile, build recommendations and drive traffic through groups and advertising.

Lesson 1 - Driving traffic to your website using Pinterest

1) The top traffic driver and leading source of online traffic: Pinterest

2) Building a Pinterest following

3) Showcase your business personality

4) Creating visual content

5) Buyer personas and insights

6) Creating a video gallery

7) Copyright and imagery

Lesson 2 - Linkedin for Business

1) Enhancing your personal and corporate profiles

2) Creating an in-depth company profile and utilizing the new products and services tabs

3) Building recommendations and testimonials for your brand

4) How to drive traffic through groups

5) Generating leads through Linkedin ads

6) Tracking and analytics for Linkedin company pages: measuring ROI

Lesson 3 - Using Online Video for Marketing- YouTube in all its glory

1) Getting creative with video

2) Tips and tricks for creating low cost and effective videos

3) Video editing, using the YouTube editor

4) Tracking and analytics, measuring the impact and ‘virality’ of your video

5) YouTube VS Vimeo

6) New social network to watch out for video: Vine

About The Instructor

Iba Masood is currently the account director, at the Australian based social media and web design firm, 3elements Digital. She is also a co-founder of Gradberry.com, and has received several awards for her work in digital marketing, including being nominated alongside international and regional marketing campaigns for the Internet Awards, for the Gradberry.com launch. She started Gradberry.com and The Fruit Bowl (a leading careers blog for students) with a $0 social media marketing budget. Iba is a recipient of the Cartier Women's Initiative Award, and has written for the Huffington Post on digital marketing and entrepreneurship.

Who is the target audience?
  • Individuals who wish to be more adept in using other Social Media platforms as a means of marketing
  • Those who want to drive traffic to their website using Pinterest, Youtube and LinkedIn
  • Brands looking to establish an online presence on Youtube
  • Business who want to be able to fully use LinkedIn to their advantage by building recommendations and driving traffic to their website
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Curriculum For This Course
Expand All 10 Lectures Collapse All 10 Lectures 02:37:07
+
Driving traffic to your website using Pinterest
3 Lectures 39:38

Lesson Summary:

1) The Power of Pinterest

2) Internet Users who use Social Network Tools

3) Pinterest Terminology: ‘Pin’ , ‘Repin’ and ‘Board’

4) Demographics

Preview 06:57

Course Summary:

1) Getting Started on Pinterest

2) 3 Brands and 3 Pinterest personalities

3) Why Pinterest Matters

4) Social Sharing on Pinterest

Preview 12:58

Lesson Summary:

1) Driving Referral Trafiic

2) Gaining Followers

3) Buyer Personas

4) Content on Pinterest

5) Pinterest Marketing Strategies

Driving Traffic, Content and Marketing Strategies
19:43
+
LinkedIn for Business
3 Lectures 01:04:37

Lesson Summary:

1) Establishing a Foundation

2) LinkedIn and Opportunities

3) LinkedIn Profiles

4) LinkedIn Checklists

5) Optimizing your profile

6) Getting your Networking

7) New Features

Leveraging Your Networks
14:43

Lesson Summary:

1) LinkedIn Company Pages

2) Top 10 Tips for LinkedIn

LinkedIn Company Pages
13:18

Lesson Summary:

1) LinkedIn Groups

2) Creating an effective LinkedIn Group

3) LinkedIn Advertising

4) LinkedIn Page Insights

Lead Generation via LinkedIn groups and LinkedIn Advertising
36:36
+
Using Online Video for Marketing - Youtube
4 Lectures 50:52

Lesson Summary:

1) Youtube

2) Developing Video Ideas

3) Storyboarding

4) Recording Quality Video

5) Lighting

6) Editing

Developing Ideas, Storyboarding, Recording Quality Video and Editing
23:02

Lesson Summary:

1) The New Youtube One Channel

2) The Old Youtube Channel

3) Youtube Channel: Video Content Strategy

4) More Tips On Successful Switching

Youtube One Channel and Video Content Strategy
15:43

Lesson Summary:

1) Youtube Analytics

2) Vimeo vs Youtube

3) Vine: The New Kid On The Block

4) Pinterest Video Galleries

Youtube Analytics, Vine and Pinterest Video Galleries
12:07

Course Outcome
2 pages
About the Instructor
Gradberry Academy
4.0 Average rating
27 Reviews
500 Students
8 Courses
The Courses and Careers Platform

The Gradberry Academy, by the leading skills and jobs website Gradberry.com, offers live, interactive courses in new and emerging industries to over 25,000 users from field experts. Current courses available are in social media, digital marketing, SEO, SEM, Google analytics and web design, and new courses are offered on a monthly basis at http://courses.gradberry.com/

For more info on gradberry, visit

http://gradberry.com/