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Acumen Presents: Seth Godin's Leadership Workshop

Learn the concrete steps to lead change and create an alternative future for yourself and others.
4.4 (970 ratings)
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5,497 students enrolled
Last updated 5/2016
English English
30-Day Money-Back Guarantee
  • 40 mins on-demand video
  • 9 Articles
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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This is a course created by +Acumen, an organization committed to creating social change. We think individual leadership is a key component to making a difference and are thrilled to present Seth Godin’s exclusive Leadership Workshop. This is the first in a series of +Acumen master classes built with incredible instructors and experts. Stay tuned.

Leadership is a choice. It happens when someone steps up and causes a change to happen. It happens when someone enrolls other people to help them make that change.

In this interactive online workshop, Seth Godin will walk you through the steps to make the choice to lead.

  • You’ll explore what the leadership choice is capable of accomplishing, what it means, and how to get there.
  • You’ll learn to distinguish between leaders and managers, paint a picture of where you want your leadership journey to go, and motivate people to join you in your cause.
  • Perhaps most importantly, you’ll learn that you can lead even when you don’t have formal authority.

The course is built around 9 surprising leadership principles that challenge conventional wisdom. Through a series of videos and interactive exercises, Seth will introduce you to ideas that will help you lead people to dance on the edge of possibility. You’ll learn why authority is different than responsibility, why future change makers need to master leadership rather than management, and why new types of work demand new types of leadership.

This course is an active journey of self-reflection. You should be prepared to roll up your sleeves and reflect on your priorities and the type of change you want to make, regardless of where you sit in an organization. You’ll leave the experience with a Leadership Notebook documenting your ideas for getting started.

Who is the target audience?
  • Anyone interested in stepping up and leading change
  • This is not a course for people who seek shortcuts, guaranteed results and an easy path
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What Will I Learn?
Learn the leadership principles critical to stepping up and creating change
Describe a compelling vision for an alternative future
Take concrete steps to lead change, regardless of where you sit in an organization
Create your own Leadership Notebook documenting your ideas for getting started as a leader
View Curriculum
  • No requirements! Just motivation to step up and be a leader, regardless of the sector that you work in or your level of authority
Curriculum For This Course
Expand All 20 Lectures Collapse All 20 Lectures 41:15
Leadership is Not Management
2 Lectures 03:53

In this lecture, you'll learn to distinguish between leadership and management.

You'll learn that management succeeds when you get people to do things faster, cheaper and perhaps better than they did the day before. Leadership, on the other hand, is when someone steps up and causes a change to happen that might not work, and that requires them to enroll other people in their cause.

Preview 03:41

This PDF will contain all the instructions you need to set up your own Leadership Notebook and get started on the first reflection sprint.

Leadership Notebook #1

Test your ability to distinguish between leadership and management.

Section 1 Quiz
3 questions
See the End Before You Begin the Journey
2 Lectures 03:02

In this section, you'll learn to visualize the destination that you want to reach when you initiate a leadership journey. You don't have to map out all steps to reach that vision, but you should have a clear picture of what success will look like and why you hope to achieve it.

Preview 02:50

In this exercise, you'll reflect on the parts of your leadership journey that might not work.

Leadership Notebook #2

Section 2 Quiz
3 questions
Culture Defeats Everything
2 Lectures 05:20

In this lecture, you'll learn about why leaders must prioritize culture. You'll contemplate the choices that you have to make everyday around which corners to cut and what kind of culture you want to build.

Preview 05:08

In this reflection activity, you'll consider what it means to do the right thing.

Leadership Notebook #3

Section 3 Quiz
3 questions
Selling the Dream
2 Lectures 04:01

In this section, you'll learn that your job as a leader is to go beyond strategy and make choices. All effective organizations need to establish a point of view or a clear articulation of what you believe.

Selling the Dream

In this exercise, you'll reflect on how to tell your story in ways that resonate with people.

Leadership Notebook #4

Section 4 Quiz
3 questions
2 Lectures 06:54

You can't be a leader if no one is joining you on your journey. In this section, you'll be introduced to the concept of enrollment and learn how you can recruit others to join your cause. You'll learn how you can motivate people to stay connected to your mission and realize that there are no C people.


In this exercise, you'll reflect on who you are following and who you are enrolling.

Leadership Notebook #5

Section 5 Quiz
3 questions
Don’t forget rule #6
2 Lectures 02:40

This lecture will introduce you to the ever-important "rule #6." You'll learn why it's important to have a sense of urgency about your work, but never take yourself too seriously. You'll learn why maintaining a lighthearted approach even as you tackle serious and all-important tasks is key to successful leadership.

Don’t forget rule #6

In this exercise, you'll reflect on times when you disregarded Rule #6.

Leadership Notebook #6

Section 6 Quiz
2 questions
Authority vs. responsibility
2 Lectures 04:19

In this lecture, you'll learn to differentiate authority from responsibility. You'll understand that you can lead even if you don't hold a formal position of authority. Anyone can step up and create change.

Preview 04:08

In this exercise, you'll reflect on ways that you could take responsibility.

Leadership Notebook #7

Section 7 Quiz
3 questions
Certain Failure
2 Lectures 02:15

All great leaders are bound to have moments of failure. In this lecture, you'll learn how you can anticipate the worst, and bounce back. You'll understand how anticipating the chasm can help you prepare for resilience.

Certain Failure

In this exercise, you'll reflect on popular things that are not universally liked.

Leadership Notebook #8

Section 8 Quiz
2 questions
It’s personal.
2 Lectures 04:05

All good leaders take their missions personally. They care about the work and invest themselves in it. Yet leadership also has to be counterbalanced with an awareness that unanimous approval is impossible.

It’s personal.

In this exercise, you'll reflect on a leadership failure.

Leadership Notebook #9

Section 9 Quiz
2 questions
Bonus: Start with Wonder
1 Lecture 02:18
Start with Wonder
1 More Section
About the Instructor
4.3 Average rating
6,947 Reviews
36,176 Students
6 Courses
Global Learning Community for Social Change-Makers

Acumen is a non-profit changing the way the world tackles poverty by investing in companies, leaders and ideas. We invest patient capital in businesses whose products and services are enabling the poor to transform their lives. Founded by Jacqueline Novogratz in 2001, Acumen has invested more than $88 million in 82 companies across Africa, Latin America and South Asia and was named one of Fast Company's Top 10 Most Innovative Not-for-Profit Companies in 2015. We also run +Acumen, a global learning community for social change-makers. Be an effective force for change with Acumen's online courses and chapters.

4.5 Average rating
5,752 Reviews
31,651 Students
6 Courses
Best-selling author

World-renowned entrepreneur, best-selling author, and speaker

Today's competitive global marketplace requires a business model that's truly remarkable, unmistakable, and valuable. No one knows this better—and no one can teach this better—than Seth Godin.

Seth is an entrepreneur, best-selling author, and speaker who knows what it takes to succeed in business and to be your own boss. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). This real-world entrepreneurial experience is what makes him the ideal teacher for those who wish to forge their own career path.

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. Now he has joined the talented instructors on Udemy to share his wealth of knowledge and experience with those who are ready to start a freelancing career or enhance an existing one.

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