ClickMinded Search Engine Optimization Training

By Tommy Griffith, SEO at Airbnb.
  • Lectures 66
  • Video 6 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

Stop agonizing over teaching yourself SEO, and learn it the easy way.

No complex material to study or memorize, and no “secrets” that only the professionals can use for you; this course is designed to make SEO approachable and simple to use.

During this course, we’ll show you how to make your page crawlable, and how to set it up so that the search engines find exactly what they are looking for to give your site the high rank that will translate into the traffic you’re looking for.

Learn Search Engine Optimization the Easy Way

  • On-Page Optimization
  • Off-Page Optimization
  • Site Foundation
  • SEO for WordPress
  • Panda, Penguin, and Hummingbird Updates

Higher Rankings Mean More Traffic

This easy to follow course walks you through SEO to give you the most detailed understanding possible. From building a new website from scratch and making your site crawlable, to finding the right keywords, you’ll finish this course able to begin applying what you’ve learned right away.

Google updates its algorithm frequently to try to stay ahead of the spambots. Each time it does, this course has updated as well, so you can get the most up-to-date information on SEO available. From Panda to Hummingbird this course will show you what to do - and what not to do - to get the search engine’s attention.

Contents and Overview

With lots of real word examples and hands on activities this course is designed to introduce you to the ins and outs of SEO.

In the five hours of content you’ll go from having little to no understanding of how SEO works today, to being able to understand and apply high-level theories to real websites.

You’ll begin with a good introduction to SEO that includes examples of how search engines view SEO and what they are looking for. Once the basics are covered, you’ll begin learning a detailed action plan that is designed to help you get a brand new site fully optimized and rising in the ranks as quickly as possible.

By the end of this course you’ll not only understand how search engines rank traffic, you’ll be able to put this knowledge to practical use. Updated with each of the Google updates, this course will help you keep your webpages relevant in an competitive market.

What are the requirements?

  • Absolutely none!

What am I going to get from this course?

  • Over 66 lectures and 5 hours of content!
  • Fundamental comprehension of how search engines rank websites, and why higher rankings means more traffic
  • An understanding of high-level theories and applying them to actual use cases through video tutorials
  • An immediate action plan for getting you from an idea to a live website to ranking high as quickly as possible

What is the target audience?

  • Those looking for higher rankings in search engines and more qualified traffic coming to their website

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion


Section 1: Getting Started - Introduction to SEO

A brief introduction to SEO, with a video from Matt Cutts, head of the webspam team at Google. This content also includes the split between paid and organic traffic, click-through rates based on search positioning, the anatomy of a search result and a brief history on changes to the search engine algorithm over the last 10 years.

***Content mentioned in this lecture***

Matt Cutts, "Does Google Consider SEO to be Spam?"

Google Algorithm Change History from SEOMoz

Google SuperBowl Commercial: Parisian Love


A quick, high-level summary of search engine optimization, and the factors that are most important. Also included is a hilarious video of the difficulties that SEO agencies often run into with their clients.

***Content mentioned in this lecture***

I want to be #1 on Google for Credit Cards

Section 2: On-Page Optimization

A summary of on-page optimization, aka the "stuff" on your webpage. Content includes examples of common mistakes people make when they first start learning SEO regarding their on-page optimization. This is often called "designing for search engines".


A summary of keyword research, how to use the Google Adwords keyword tool, and why keyword research is the foundation for everything that you do in SEO.

***Content mentioned in this lecture***

Google Adwords Keyword Tool


Understanding what the user is looking for and getting into their head is vital to picking the right keywords for your site. Don't forget: the phrases that are searched for the most frequently are usually the most competitive. Don't just go for the highest volume phrases, really consider the intent of the searcher first.

***Content mentioned in this lecture***

Navigational search - "PayPal login"

Informational search - "Things to do in San Francisco"

Commercial research search - "Hotels in San Francisco"

Ready to buy search - "Book travel package San Francisco"


A summary of how to use the Google Adwords keyword planner.

Content mentioned in this lecture:


A quick overview of why it's important to use not only your keywords in your copy, but phrases that are similar in nature as well.

***Content mentioned in this lecture***

Check synonyms for "music" by searching for ~music


Title tags are the most important piece of on-page optimization. Getting your titles right is vital to ranking well.

***Content mentioned in this lecture***

Coffee shops San Francisco on Yelp


Meta descriptions do not help your rankings, but can dramatically increase or decrease your click-through rates. This appears in your source code, but not anywhere on the page.

***Content mentioned in this lecture***

Coffee shops San Francisco on Yelp


Heading tags are another vital piece of your on-page optimization strategy. Many people often over-do this one as well.

***Content mentioned in this lecture***

Coffee shops San Francisco on Yelp


How search engines read images, how they impact rankings, and my thoughts on why you shouldn't always use exact match text when you're describing images.

***Content mentioned in this lecture***

"Mocha" coffee image on Yelp


How to think about body copy as part of your on-page optimization strategy, as well as a breakdown of why keyword density just isn't important anymore.

***Content mentioned in this lecture***

Coffee shops San Francisco on Yelp

Matt Cutts "What is the ideal keyword density of a page?"


Why the text you use to link to your content matters. Being descriptive about your linking can have a dramatic impact on your rankings.

***Content mentioned in this lecture***

Coffee Shops San Francisco on Yelp

Section 3: Off-Page Optimization

A summary of off-page optimization, aka the links on other people's webpages. Content includes a primer on "Google Bombing", how link building works and why it's important, and the idea that not all links are created equal.


A summary of PageRank, Google’s “secret sauce” algorithm, and why it’s an important but overemphasized metric in SEO. Also covered is the abstract that Larry and Sergey wrote for their thesis at Stanford.

Content mentioned in this lecture:

There's a lot of complex content on how to build links, but you can skip all of that if you just understand these 4 simple rules.


Ok, you get it. You need good links... but what's the criteria for getting one? Here's a deep analysis of what the difference between a "good" and a "bad" link is.


When people first get into SEO, they often go overboard with their off-page optimization. Here's how you can avoid some of the common mistakes newbies make. Also included is a summary of why I prefer partial match and branded partial match anchor text.


More content on what makes up a good link, including criteria to strive towards and pitfalls to watch out for. 


Google created the "rel=nofollow" tag, which change the criteria for what kind of links help your site. But it's not that straightforward. In this video, I explain my point of view on nofollow links.

***Content mentioned in this lecture***

More information on the nofollow tag


Here's a few tricks you can use to recover from bad links pointing to your site. Also, I forgot to mention this in the lecture, but if you've been recently hit by an algorithm change or had your site de-indexed by Google, make sure to file a reconsideration request. Here's the link:


One of the attendees in the class asked why WIkipedia is frequently found at the top of the search results. I attempt to explain.


Specific link building tactics for your off-page optimization strategy. Content includes guest blogging, blog comments, using testimonials and more.

My Blog Guest

Blogger LinkUp

Rae Hoffman-Dolman is an industry thought leader on guest blogging. She spoke about horizontal guest blogging at SMX (a search engine marketing conference) and was the first person to introduce me to the idea. I highly recommend checking out her site

Help a Reporter Out


15 Sites That Help You Use Your Twitter Profile For Link Building

DoFollow Blog Search Engine from PageRush


Here is a 10 minute link building question and answer session I had with Hult International Business School students.

***Content mentioned in this lecture***

"Evergreen" content examples to link to:

SEO Checklist

GAIQ Certification

Google+ and Authorship Markup

Section 4: Site Foundation

A brief overview of core technical website stuff, along with why URL structure matters to your organic search strategy.


Some people think the age of your domain is important. For the most part, I disagree. Here's why.


What duplicate content is and ways to deal with it.


A summary of what 301 redirects are and why they're important when making URL changes to your site or migrating to a new domain.

***Content mentioned in this lecture***

Google Webmaster Tools Help - 301 Redirects

WebConfs - How To Redirect a Web Page


An overview of canonical tags and why they are becoming an increasingly important tool in your SEO strategy. Here's more information on canonical tags from Google Webmaster Tools Help


Here's the step-by-step procedure I follow when I can't find a page in the index.


Did you know that search engines view the www and non-www versions of your site as entirely different domains? Here's how to handle it.


A brief overview of the site speed plugin and submitting an XML sitemap in Google Webmaster Tools.

Content mentioned in this lecture:

Section 5: Everything Else!

One of the best ways to get started with your link building efforts is to take a look at what your competitors are doing. Here’s how I do it.

Content mentioned in this lecture:


Social Media’s emphasis on search engine rankings.

Content mentioned in this lecture:

  • CIA’s “Facebook” Program Dramatically Cut Agency’s Costs – The Onion
  • An old interview from 2010 but still very relevant today by Danny Sullivan from Search Engine Land – What Social Signals do Google and Bing Really Count
  • Facebook + Twitter’s Influence on Google’s Search Rankings

A summary on what reputation management is and why it’s important to take up as much “shelf space” for your brand name as possible.

Content mentioned in this lecture:

Facebook - Create a brand page (be sure to use your company name in the URL)

Twitter - Create a brand twitter handle

YouTube - Create an account with the brand name as the username

LinkedIn - Create a brand / company profile page

Google Plus - Create a company Google plus page

Yelp - Register your business on Yelp

Google Maps - Submit your business address

Yahoo Local - Yahoo’s local listings

WordPress - Register your company name as a wordpress blog

Blogspot - You can also register your name at a blogspot blog

Tumblr - Another blogging site

Squidoo - Create a squidoo page with your company name

HubPages - Create a hub page

Flickr - Create a flick account

Wikipedia - Create a wikipedia account with your brand name


My thoughts on SEO best practices for WordPress, my favorite CMS system (and it’s free!)

Content mentioned in this lecture:


WordPress SEO Plugin by Yoast


If your target market is global, here are some of the international best practices you need to consider before going live. Content includes how to deal with ccTLD domains vs. country code subfolders, and plenty more.

Content mentioned in this lecture:

More thoughts on international SEO. 

 ***Content worth checking out*** 
 International SEO: Dropping the Information Dust -
An overview of Google's rel=alternate tag. 

 ***Content worth checking out*** 
 Google Webmaster Tools rel="alternate" Overview -

Here’s how I like to think about local SEO.

Content worth checking out:

Understand and Rock the Venice Update -

Local SEO Checklist for New Sites -

Google Places -

Yahoo Local -

Bing Places for Businesses -

Claim your business on Yelp -


The new rules for mobile SEO.


Here’s how I implemented Google’s Authorship Markup on my site.

Content mentioned in this lecture:

How to Implement Authorship Markup -

Google Rich Snippet Testing Tool -


A summary of what happened with Google’s Panda algorithm update.

Content worth checking out:

How Google’s Panda Update Changed SEO Best Practices Forever -


A summary of what happened with Google’s Penguin algorithm update, along with an overview of Google’s disavow tool.

Content worth checking out:

7 Steps for Great SEO After the Penguin Update -

Google’s Disavow Link Tool -


A summary of the Google Hummingbird update, structured data and schema markup.


Yes. Pick a .com – here’s why.


A quick summary of Google’s “Not Provided” update.

Content mentioned in this lecture:

2011: The Year Google and Bing Took Away From SEOs -

Dark Google: One Year Since Search Terms Went “Not Provided” -

Google’s (Not Provided) One Year Later -


Background on and schema markup.


Here are the tools and services that I use when I’m doing SEO.

Content mentioned in this lecture:

Google Analytics

Enterprise-grade analytics, for free.


A great alternative to Google Analytics

Google Webmaster Tools

Non-optional, must sign up.

Google Adwords Keyword Planner

The starting point for keyword research.

Google Trends

A secondary keyword research tool.

Dreamhost Web Hosting (affiliate link) link) PROMO CODE: CLICKMINDED

My favorite host. Super user friendly, great word WordPress powered sites. This affiliate link gets you $50 off a year registration. That means ~$70 for a .com and a year of unlimited hosting. Pretty good deal.

Elegant Themes

A great WordPress-only template site. You pay for access to all the themes.


Another great WordPress theme site.

Traffic Travis

A free rank tracker.

Advanced Web Rankings

A great, flat-rate ranking tracker.

Link Diagnosis

A free link analysis tool.

Open Site Explorer

A fantastic, freemium link analysis tool.


Another great link analysis tool


Find broken links on your site.


Great SEO toolbar to install.

SEO for WordPress

SEO for WordPress plugin

Aweber Email Marketing (affiliate link) (regular link)

Fantastic subscription email marketing, good price.


Great way to drive additional clicks to important pages on your site

Marketing in the Age of Google

A great book on SEO by Vanessa Fox

The Search John Battelle

Another great book on the founding of Google

E-Junkie (affiliate link) (regular link)

My favorite digital product e-delivery service, only $5 a month!

Search Engine Land SearchCap Email

A free, daily summary of everything going on in the SEO world.


The mecca of SEO.

Hobo SEO

A great blog focusing on case studies.

Section 6: ThreadFlip On-Page Optimization Audit - Video Tutorial

This is the on-page optimization audit for ThreadFlip, part 1 of 3.

***Content mentioned in this lecture***

Google Adwords Keyword Tool

SEO Browser - Now costs money!

Browseo (great alternative to SEO Browser) -


This is the on-page optimization audit for ThreadFlip, part 2 of 3.

***Content mentioned in this lecture***

Google Adwords Keyword Tool

SEO Browser


This is the on-page optimization audit for ThreadFlip, part 2 of 3.

***Content mentioned in this lecture***

Google Adwords Keyword Tool

SEO Browser

Section 7: Start A New Site From Scratch - Video Tutorial

This tutorial takes you through the entire process of starting a new website. This video focuses on keyword research. 

***Content mentioned in this lecture***

Google Adwords Keyword Tool


This tutorial takes you through the entire process of starting a new website. This video focuses on keyword mapping. 

***Content mentioned in this lecture***

Google Adwords Keyword Tool


This tutorial takes you through the entire process of starting a new website. This video focuses on finalizing your URL structure.

***Content mentioned in this lecture***

Google Adwords Keyword Tool


Starting a brand new website? This tutorial takes you through the entire process of starting a new website. This video focuses on picking a domain name.


This tutorial takes you through the entire process of starting a new website. This video focuses on hosting your site on Dreamhost and using their 1-click installer for Wordpress.

***Content mentioned in this lecture***



This tutorial takes you through the entire process of starting a new website. This video focuses on installing a Wordpress theme.

***Content mentioned in this lecture***

Elegant Themes


This tutorial takes you through the entire process of starting a new website. This video focuses on configuring your Wordpress site. 

***Content mentioned in this lecture***



This tutorial takes you through the entire process of starting a new website. This video focuses on configuring my favorite SEO plugin for Wordpress by Yoast. 

***Content mentioned in this lecture***

WordPress SEO Plugin by Yoast


This tutorial takes you through the entire process of starting a new website. This video focuses on configuring Google and Bing Webmaster tools. 

***Content mentioned in this lecture***

Google Webmaster Tools

Bing Webmaster Tools


This tutorial takes you through the entire process of starting a new website. This video focuses on installing Google Analytics.

***Content mentioned in this lecture***

Google Analytics

Google Analytics for Wordpress by Yoast


This tutorial takes you through the entire process of starting a new website. This video focuses on setting up your URL structure.

***Content mentioned in this lecture***



This tutorial takes you through the entire process of starting a new website. This video focuses on how to find your competitor's link profile

***Content mentioned in this lecture***

Link Diagnosis

Open Site Explorer

Lipperhey Link Explorer

Section 8: Class Handouts
2 pages
Here's a checklist you should use before launching a new site.
21 pages
Here is the ClickMinded SEO Handbook, which includes all of the notes, slides, URLs and content from the ClickMinded online SEO training course. I recommend printing this out before starting the class.

Instructor Biography

Tommy Griffith , SEO at Airbnb

Tommy Griffith has been in search engine optimization for the last 5 years. He was previously SEO Manager for Emerging Markets at PayPal, and is currently an SEO Project Manager at Airbnb. He feels weird writing about himself in the 3rd person, but admits that it sounds slightly more epic.

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Average Rating
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  5. 1 Stars
    • Lindsay Bull

    Amazing course! Definitely recommended!

    I've been searching for an SEO course that would be worth my while for months and finally found this one. It's completely worth the time, money, and effort. Tommy is a great instructor and is very punctual when it comes to responding to questions or concerns. He goes out of his was to help you out if you need it. If you're trying to find an SEO course to take--this one is magnificent!

    • Mustafa Horasanlı

    The course's great, Tommy's excellent, the result is gonna be Awesome

    The course's been organized perfectly and has great content. Tommy is really fun and have a good personality. The students who signed up for the course are asking really good questions, and Tommy's frequently following them and answering clearly. I also recommend to read Tommy's background, and consider buying the course. If you feel like you really need to learn SEO, Tommy would answer your pray.

    • Max Lighthall

    Great way to get started with SEO.

    No more asking questions or piling through blogs, this course is much worth its cost considering I learned 10 times as much about SEO in one day. Very articulate and 'natural' instruction. Tommy did an excellent job with this one.

    • Kevin Jeanmichel

    Thank you

    I'm at 57% in this course and I've learned a lot ! The website of my company is ranking 4th in Google on all my keywords ! Thank you​

    • Ruban Jayathas

    Very good material, well presented by Tommy.

    I found the course very helpful and bringing my knowledge up to date. The only downside is that the lectures havent been updated in 2 years. For example google adwords looks very different currently and sites like no longer work. These videos should be updated in my opinion. Other than this the course is very good and I highly recommend it to anyone wanting to learn SEO or sharpen their current SEO skills.

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