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Sell more with Searching for Excellence Series - S4E 101

How to take your brand to the next level by attracting thousands of loyal customers and sell thousands of Euros easily
3.3 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,141 students enrolled
Last updated 11/2015
  • 29 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
Have a perfect view of how you can control your brand
Learn how customers behave and how you can attract more
Learn how to establish a strategy to succeed
Learn the foundations to build a strong brand
Learn how to manage the online and offline worlds without hassle
Learn how to integrate branding, marketing and sales in your company
Learn how to project a stronger and consistent image of your brand
View Curriculum
  • This course is introductory so you only need hunger for learning and a project or a vision to apply it to. You have it? Then, go do it, It's free!

***** CREATED NOVEMBER 2015 *****


Over 1.400 students from over 100 countries have already started SELLING MORE with the Searching for Excellence Series!! WHY DON'T YOU?

Look at what they say about this course!

"Looking forward to the next course

This course is an introduction to a series on branding strategy. I had not heard of the magneter model before. Thus far, the manner in which the information has been presented seems innovative and not a rehash of the usual branding training. I look forward to the next in the series. Instructor is engaging and seems to be an expert on the topic."


I’m Francisco Trigueros and I want you to join me in this course to show you what I’ve been working for the last years. I’ve spent countless hours working and self-learning all this from so many experts in the World, some are friends and some are not, and I want to share it with you because I promise that you won’t find no content like this anywhere in the Internet since I’ve developed it all by myself during the last years.

This will be a 1 hour course where I’ll share my discoveries (I sometimes call them revelations since they come to me in those AHA! moments), my new developments and methodologies on how to create your brand, how to build it strong and how to make it grow to unlimited heights. Though I’m now specialized in the luxury market, since it is one of the few markets that strive for excellence and I chose to be surrounded by excellence, all this knowledge can be applied to any industry and any brand no matter how small or how big it is.

As you can imagine, this course is for those who want to stay away from mediocrity and also be surrounded by excellence in their work and in their lifes.

Most of the insights and techniques that I’ve developed have been quite effusively recommended through my articles in LinkedIn by many CEO’s, consultants and executives of some of the most prestigious firms in the World within the luxury market as you might have seen at the bottom of the Home or the contact page.

If you’re planning to create a new brand or you’ve already started a company and are struggling with getting more clients, more sales and more engagement, and want to lead your industry regardless of the competence, this is your course.

Who is the target audience?
  • This course is for entrepreneurs who already have a brand
  • This course is for entrepreneurs who are thinking on starting a new company
  • This course is for marketing and branding executives of companies of all sizes
  • This course is for marketing and branding consultants who want to increase their clients revenues
  • And if you're reading this, is because most probably is for you!
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Curriculum For This Course
Expand All 11 Lectures Collapse All 11 Lectures 30:21
1 Lecture 01:05

Welcome and thank you for joining this basic course of Searching for Excellence Series.

My name is Francisco Trigueros and I’ll be your tutor during this course.

The Magneter Model will provide you with the methodology you need to keep total control of your brand and help you build it stronger than ever.

So let’s step into the next chapter and dive into the course now.

Who I am
1 Lecture 02:42

Let me tell you a little bit about me and who I am and what I do.

What I’m most proud of is that I’ve inspired so many entrepreneurs like you who run small businesses like yours and they’re now putting into practice my teachings on the Magneter Model.

Enough about me. You know that I know and I want you to know all that I know now. Cool, isn’t it!! Ha!! :))

Who I am
Who is this course for
1 Lecture 03:33

This course is for entrepreneurs with a vision and a goal.

This course is for entrepreneurs with a brand or a project.

This course is for professionals who want to be excellent.

This course is for professionals who want to be sucessful.

This course is for professionals who want to build a strong brand.

This course is for professionals who want to work smart.

You want to be excellent?

You want to be sucessful?

You want to build a strong brand?

You want to work smart?

Then this is for you!

Who is this course for
Market Study
1 Lecture 05:01

There is about 1 billion people you’re competing with, though not 1 billion brands, but some millions of them. How are you gonna make it?

Market Study
Actually, what is the problem
1 Lecture 02:33

Most SMB's don't take good care about their brands in the constantly evolving digital environment we're living and how are managing the offline and online channels and managing so many touch points becomes very difficult.

Actually, what is the problem
Then, what's the Solution
1 Lecture 03:05

A brand is not stronger for having lots of touch points everywhere, but for controlling each and every one of those it has, even if they’re just a few.

When a brand is able to achieve this, then customers will start approaching it and then the brand starts becoming magnetic attracting more customers every day while building and maintaining a solid structure for the future.

Then, what's the Solution
What is the Magneter Model
1 Lecture 02:51

This is simple maths: More revenues + Less spending = More profits

Applying the Magneter Model in your brand increases better customer satisfaction and saless, better engaged employees who become more productive and happier and richer shareholders.

What is the Magneter Model
How the Magneter Model can help YOU
1 Lecture 02:06

Thanks to the Magneter Model, you will save hundreds of hours of meetings, calls, discussing with employees, partners and third parties that have to do a task, and lots of money from trial-error

How the Magneter Model can help YOU
The New Scenario
1 Lecture 02:14

After you learn the basics of the Magneter Model, you will see how a new world of opportunities will open in front of you and you will stand in a new scenario where you decide the scenes that follows.

The New Scenario
Final Thoughts and Aditional Material
1 Lecture 04:11

The courses will be updated frequently and all the students enrolled will be updated when new content and tools are introduced in each one. Stay tuned for promos and new courses on the Model.

Final Thoughts
1 More Section
About the Instructor
3.5 Average rating
16 Reviews
2,724 Students
3 Courses
Making your brand sell much more and grow stronger globally

Magnates World is the Luxury Business Platform for Hispano-America.

Brander and passionate about the excellence in luxury with a vision: Luxury being spoken in Spanish. But in order to achieve that, Spanish speaking companies must learn how to speak the language of luxury, because luxury is a language, not an industry as I wrote in an article.

I write weekly articles about luxury in LinkedIn Pulse and in The Luxonomist, the most important blog about luxury and lifestyle in Spanish.

I have designed a unique and very simple way of understanding how to manage a brand, no matter its size, so it can become a magnet for customers.

Tired of seing how marketers and everyone was talking about funnels, an image came to my mind of a lot of people at the top of the funnel: one feet over here, one arm over there, on head on the other side. I understood that this is not the way brands should treat people and neither is the way people behave.

People feel attracted to a brand and its products/services or not and that starts on how much love the brand shows to them, their desires and their needs.

Now your brand can have to opportunity to stand from the crowd and shine like no other, so people will become irresistibly attracted to it, with the Magneter Model.

Join me in my many different courses I'll design to show you what a magnificent tool this methodology is and how much it will benefit your company, your brand and your products/services.

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