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Sales Skills: Communicate with Customers to Win More Sales

Learn the skills to plan and conduct successful sales calls – discover how Fortune 500 top salespeople win more business
4.3 (35 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
879 students enrolled
Created by Richard Ruff
Last updated 7/2014
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  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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This sales training course will help you develop sales skills to win more business.

Whether you are new to sales, a veteran salesperson, technical staff who increasingly are being called on for business development, or an inside salesperson who wants to update their sales skills - this course is for you.

The Course

This sales skills course draws from proven sales training programs used by thousands of salespeople over 30 years in Fortune 500 companies - including UPS, GE, J&J, Boston Scientific, Kimberly-Clark, Medtronic, Smith & Nephew - and other market leaders like Booz Allen and the Center for Creative Leadership.

We learned from the very best what it takes to win business and translated those sales skills and insights into ACE - Achieve a Competitive Edge.

Course Structure

The 18 lectures are divided into 8 sections (spanning 2 hours) and cover:

  • fundamentals of face-to-face selling - from opening, call planning and asking questions to objection handling and closing
  • emerging sales topics - team selling, building credibility, using social media, and storytelling

Sections conclude with:

  • lecture notes containing all of the slides and a transcript of the Instructor's presentation for the section
  • questions you can use to help you review the content presented and apply the concepts to your sales challenges
  • online sales tools introduced in the Section

Start Boosting Your Sales - Now

How companies buy, what they buy, and what they are willing to pay are all changing dramatically. ACE - Achieve a Competitive Edgeshares the knowledge and skills you need to win more business in this challenging environment.

Now is the time to for you to get that extra edge - building your sales skills to develop and win more business. Take the first step now and start winning more business.

Who is the target audience?
  • New salespeople get a jump-start developing their sales skills
  • Veteran salespeople update their sales skills to respond to today’s sales challenges
  • Inside salespeople learn sales to manage all steps in the sales cycle
  • Technical people – like engineers, clinical, and IT staff – develop confidence and skills to participate in the sales cycle – from growing existing business, to identifying opportunities, to participating on sales teams
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What Will I Learn?
18 lectures spanning 2 hours

By the end of the course, you will be able to


build customer relationships - through networking, establishing credibility, and handling objections

plan more effective sales calls

sell value by asking questions, active listening, and positioning your solution

close sales more successfully - avoid common myths and use post-call planning

leverage social media and storytelling in sales calls

View Curriculum
  • There are no prerequisites.
Curriculum For This Course
Expand All 18 Lectures Collapse All 18 Lectures 02:08:40
1 Lecture 04:49

This quiz will help you review the skills explored in Section 1.

Introduction Quiz
3 questions
Building Relationships
2 Lectures 30:10
Networking/Establishing Credibility

Handling Objections

This quiz will help you review the skills explored in Section 2.

Building Relationships Quiz
9 questions
Call Planning
2 Lectures 13:55
Best Practices

This quiz will help you review the skills explored in Section 3.

Call Planning Quiz
3 questions
Opening the Call
2 Lectures 07:22
Best Practices

Common Mistakes

This quiz will help you review the skills explored in Section 4.

Opening the Call Quiz
3 questions
Selling Value
4 Lectures 37:51
Ask, Listen, then Talk

Asking Questions

Active Listening

Positioning Your Solution

This quiz will help you review the skills explored in Section 5.

Selling Value Quiz
12 questions
Closing the Sale
3 Lectures 15:12
Best Practices

Common Myths

Post Call Planning

This quiz will help you review the skills explored in Section 6.

Closing the Sales Quiz
9 questions
Strategic Topics
3 Lectures 15:06
Team Selling

Social Media

This quiz will help you review the skills explored in Section 7.

Team Selling-Social Media-Storytelling Quiz
9 questions
Closing Video
1 Lecture 04:15
Closing Video
About the Instructor
4.3 Average rating
35 Reviews
879 Students
1 Course
Co-founder of Sales Horizons and Sales Consultant

Dr. Ruff has spent the last thirty years designing and managing large-scale sales training engagements for Fortune 500 companies. These projects have provided the opportunity to direct sales training projects for companies such as: UPS, Apple, Smith & Nephew, Textron, Boston Scientific, and Microsoft.

During his career Richard has trained thousands of salespeople in marketing-leading companies to learn the skills required to win against the very best. He, along with Dr. Janet Spirer, transferred their experiences into ACE - Acheive A Competitive Edge.

Richard co-authored Managing Major Sales - a classic book about what it takes to become a successful sales manager and coach. His other books include: Parlez-Vous Business for helping salespeople integrate the language of business into the sales process, and Getting Partnering Right.

Richard publishes the Sales Training Connection, a blog about innovative ideas for improving sales performance.

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