Running Lean Workshop

Learn How to Apply Lean Startup Techniques to Your Product and Raise Your Odds of Success
  • Lectures 30
  • Video 5 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

Save yourself months of wasted effort and the frustration of building something nobody wants by learning how to take the right action at the right time. In this Running Lean Workshop, you'll learn the methodology of the Lean Startup that will raise your odds of buiding successful products. Running Lean was developed through rigorous testing of the Lean Startup, Customer Development, and Bootstrapping techniques, and has been successfully applied to dozens of products ranging from b2c, enterprise, clean tech, and no tech products. What you'll learn * How do I find problems worth solving? * How do I document my business model? * How do I find early customers? * How do I systematically test my business model? * How do I build and measure what customers want?

What am I going to get from this course?

  • Over 30 lectures and 4.5 hours of content!
  • Why startups fail?
  • Document your core business model assumptions using a 1-page Lean Canvas
  • Learn how to to identify what's riskiest in your startup
  • Systematically test your startup through a series of experiments
  • Plus, learn how to find early customers and test pricing
  • All illustrated with a real product case-study taken from initial ideation to exit that shows you how to take these principles to practice.

What is the target audience?

  • Anyone involved with bringing new products to market will benefit from this workshop:
  • Entrepreneurs
  • Builders - software developers, engineers.
  • Designers
  • Marketers
  • Product Owners - product/project managers

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion

Curriculum

Section 1: Running Lean overview
Introduction
Preview
02:48
Why Are Startups Hard?
Preview
07:15
What Is Running Lean
Preview
07:57
About and Disclaimers
Preview
06:26
Document Your Plan A
Preview
09:15
Identify the riskiest parts of your plan
Preview
21:38
Systematically Test Your Plan
Preview
10:17
The Process in Action
Preview
08:46
How I Iterated my book
Preview
23:48
Section 2: Documenting your plan A
Brainstorm Possible Customers
12:57
Sketching A Lean Canvas
04:32
Problems & Customer Segments
08:55
Unique Value Proposition
09:31
Testing The UVP
11:47
Solution
03:24
Channels
01:54
Finding Initial Prospects
07:16
Building Inbound Channels
10:05
Revenue Streams & Cost Structure
06:25
How To Price Your Product
13:04
Key Metrics
10:56
Unfair Advantage
15:33
Section 3: Identify the riskiest parts of your plan
Three Types Of Risk
02:12
Prioritize Where To Start
08:23
Seek External Advice
06:36
Section 4: Systematically test your plan
Test Your Plan With Experiments
09:04
Iteration Meta Pattern On The Lean Canvas
06:29
Understand Problem
06:22
Define Solution
06:52
Questions
13:37

Instructor Biography

Ash Maurya , Helping Entrepreneurs Succeed

"Life's Too Short to Build Something Nobody Wants".

I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products.

Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these principles since then. I started sharing my learning on this blog, which then turned into a book, and subsequently into a series of products aimed at helping entrepreneurs raise their odds of success.

That is my mission and reason for being.

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Reviews

Average Rating
4.7
Details
  1. 5 Stars
    23
  2. 4 Stars
    7
  3. 3 Stars
    2
  4. 2 Stars
    0
  5. 1 Stars
    0
    • Adam Turnbull

    Where was the instructor?

    • Ingeniero Alberto Torreblanca

    Excellent course

    Ash Murray explain every aspect with clarity and good examples. I will recommend the course to all of my colleges.

    • Diego

    Step by Step

    Why I love about this course is that the approach is 100% practical, not only because Ash use a lot of his own examples, but because the Lean Canvas methodology is designed after living the experience by himself and then he is anticipating all the problems and questions that you will have about it. Highly Recommended!

    • Timi Siytangco

    A must-have if you're serious about starting up

    The way Ash breaks down the concepts of Lean Startup makes this a practical workbook that really moves idea development forward. While the ideas I'm validating are in the digital realm, they are not based on uber-new-technology, and I still found it all immensely useful.

    • Dewayne Whitifeld

    This course has been the greatest investment I have made this year!!!

    This course was the clearest I have ever heard lean concepts discussed. It was very informative and gave you tactics that you can implement immediately.

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