Running Lean Workshop

Learn How to Apply Lean Startup Techniques to Your Product and Raise Your Odds of Success
21 reviews
TAUGHT BY
  • Ash Maurya Helping Entrepreneurs Succeed

    "Life's Too Short to Build Something Nobody Wants".

    I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products.

    Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these principles since then. I started sharing my learning on this blog, which then turned into a book, and subsequently into a series of products aimed at helping entrepreneurs raise their odds of success.

    That is my mission and reason for being.

WHAT'S INSIDE
  • Lifetime access to 30 lectures
  • 4+ hours of high quality content
  • A community of 800+ students learning together!
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Running Lean Workshop

Learn How to Apply Lean Startup Techniques to Your Product and Raise Your Odds of Success
21 reviews

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COURSE DESCRIPTION

Save yourself months of wasted effort and the frustration of building something nobody wants by learning how to take the right action at the right time. In this Running Lean Workshop, you'll learn the methodology of the Lean Startup that will raise your odds of buiding successful products. Running Lean was developed through rigorous testing of the Lean Startup, Customer Development, and Bootstrapping techniques, and has been successfully applied to dozens of products ranging from b2c, enterprise, clean tech, and no tech products. What you'll learn * How do I find problems worth solving? * How do I document my business model? * How do I find early customers? * How do I systematically test my business model? * How do I build and measure what customers want?

    • Over 30 lectures and 4.5 hours of content!
    • Why startups fail?
    • Document your core business model assumptions using a 1-page Lean Canvas
    • Learn how to to identify what's riskiest in your startup
    • Systematically test your startup through a series of experiments
    • Plus, learn how to find early customers and test pricing
    • All illustrated with a real product case-study taken from initial ideation to exit that shows you how to take these principles to practice.
    • Anyone involved with bringing new products to market will benefit from this workshop:
    • Entrepreneurs
    • Builders - software developers, engineers.
    • Designers
    • Marketers
    • Product Owners - product/project managers

THE UDEMY GUARANTEE

30 day money back guarantee
Lifetime access
Available on Desktop, iOs and Android
Certificate of completion

CURRICULUM

  • SECTION 1:
    Running Lean overview
  • 1
    Introduction
    02:48
  • 2
    Why Are Startups Hard?
    07:15
  • 3
    What Is Running Lean
    07:57
  • 4
    About and Disclaimers
    06:26
  • 5
    Document Your Plan A
    09:15
  • 6
    Identify the riskiest parts of your plan
    21:38
  • 7
    Systematically Test Your Plan
    10:17
  • 8
    The Process in Action
    08:46
  • 9
    How I Iterated my book
    23:48
  • SECTION 2:
    Documenting your plan A
  • 10
    Brainstorm Possible Customers
    12:57
  • 11
    Sketching A Lean Canvas
    04:32
  • 12
    Problems & Customer Segments
    08:55
  • 13
    Unique Value Proposition
    09:31
  • 14
    Testing The UVP
    11:47
  • 15
    Solution
    03:24
  • 16
    Channels
    01:54
  • 17
    Finding Initial Prospects
    07:16
  • 18
    Building Inbound Channels
    10:05
  • 19
    Revenue Streams & Cost Structure
    06:25
  • 20
    How To Price Your Product
    13:04
  • 21
    Key Metrics
    10:56
  • 22
    Unfair Advantage
    15:33
  • SECTION 3:
    Identify the riskiest parts of your plan
  • 23
    Three Types Of Risk
    02:12
  • 24
    Prioritize Where To Start
    08:23
  • 25
    Seek External Advice
    06:36
  • SECTION 4:
    Systematically test your plan
  • 26
    Test Your Plan With Experiments
    09:04
  • 27
    Iteration Meta Pattern On The Lean Canvas
    06:29
  • 28
    Understand Problem
    06:22
  • 29
    Define Solution
    06:52
  • 30
    Questions
    13:37

UDEMY BY THE NUMBERS

5,200,000
Hours of video content
19,000,000
Course Enrollments
5,800,000
Students

RATING

  • 15
  • 5
  • 1
  • 0
  • 0
AVERAGE RATING
NUMBER OF RATINGS
21

REVIEWS

  • Alberto Torreblanca
    Excellent course

    Ash Murray explain every aspect with clarity and good examples. I will recommend the course to all of my colleges.

  • Diego
    Step by Step

    Why I love about this course is that the approach is 100% practical, not only because Ash use a lot of his own examples, but because the Lean Canvas methodology is designed after living the experience by himself and then he is anticipating all the problems and questions that you will have about it. Highly Recommended!

  • Timi Siytangco
    A must-have if you're serious about starting up

    The way Ash breaks down the concepts of Lean Startup makes this a practical workbook that really moves idea development forward. While the ideas I'm validating are in the digital realm, they are not based on uber-new-technology, and I still found it all immensely useful.

  • Dewayne Whitifeld
    This course has been the greatest investment I have made this year!!!

    This course was the clearest I have ever heard lean concepts discussed. It was very informative and gave you tactics that you can implement immediately.

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