Residential Real Estate Mastery Blueprint I
4.6 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Residential Real Estate Mastery Blueprint I

A Beginner's Guide to Real Estate Sales & Marketing
4.6 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,904 students enrolled
Last updated 4/2017
Price: Free
  • 2 hours on-demand video
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to build automated marketing systems to generate leads and move them through the sales pipeline.
  • How to define your target market and pull leads from it.
  • Create and manage a solid client database.
  • Learn how to brand yourself in your target market.
  • Build top of mind awareness (TOMA) in your sphere of influence and with your target market.
  • How to win leads using multiple Facebook strategies.
  • How to use automated email marketing to nurture your leads.
  • How to track your marketing and scale your business.
  • How to conduct mega open houses and generate massive hot leads.
  • Learn effective home staging tips.
View Curriculum
  • This is an entry level course providing 7 essential real estate sales tools and resources to new real estate agents.
  • No prior requisites are necessary.

Welcome to the Residential Real Estate Mastery Blueprint Online Course!

If you are a new real estate agent, or an existing agent looking for some new sales and marketing skills, you are in the right place. This course will provide you with the most current a to z marketing tricks you need to be successful in real estate sales.

I have created this course as a robust introduction to get you started in your new business with sales and marketing resources that you can implement right out the gate. Here's what you'll learn in RREMB Session 1:

  • Module 1: How to build a solid client base
  • Module 2: How to create a real estate marketing funnel
  • Module 3: How to use tracking sheets, metrics, & scaling
  • Module 4: Where to find and use free & effective sales scripts
  • Module 5: How to brand yourself to create TOMA (Top of Mind Awareness)
  • Module 6: How to engage buyers with Massively Successful Open Houses!
  • Module 7: What you need to know about home staging (and where to get inspiration).

Additionally, you'll get access to the Residential Real Estate Mastery Blueprint Workbook, complete with email drip scripts, short- and long-form email marketing scripts, social media marketing worksheets, business planning worksheets, income & expense sheets, and more! Plus, you can contact me directly with questions, suggestions, and to share your success stories! 

Ready to begin your real estate sales & marketing journey? Let's dive in!

Who is the target audience?
  • This course is for entry-level real estate sales agents who wish to learn sales and marketing skills.
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Curriculum For This Course
12 Lectures
Session 1, Introduction to Residential Real Estate Mastery Blueprint
12 Lectures 01:55:25

In this lecture, you will be introduced to content inside of this 7-part video series:

  1. Tools for Transformation
  2. Building TOMA (Top of Mind Awareness)
  3. Automated Email Marketing
  4. Expired Listing Tools
  5. How to Win FSBO Listings
  6. How to Win Buyer Leads
  7. How to Win Leads Using Facebook
Session 1, Introduction to Residential Real Estate Mastery Blueprint

Session 1, Meet the Instructor

Session 1, Course Outline

Session 1, Preface (Part 1 of 2)

Session 1, Preface (Part 2 of 2)

In module 1, you'll learn how to build a client base:

  • Top of Mind Awareness (TOMA)
  • Maintaining a Personal Business Directory
  • Keeping track with 5Ws & 1H
  • Family, Occupation, Recreation, and Dreams (F.O.R.D)
  • Send-Call-See (SCS)
Session 1, Module 1

After completing this module, you will understand how to create a real estate sales funnel:

  • Awareness
  • Interest
  • Lead Conversion
  • Engagement
  • Contract
  • Closing
Session 1, Module 2

In module 3, you'll learn about using tracking sheets, key metrics, tweaks, and scaling.

Session 1, Module 3

In this module, you'll be provided with 4 places to find new scripts, how to use them, and where to get advanced sales training.

Session 1, Module 4

After completing module 5, you'll understand what branding is and how to develop your personal brand.

  • TOMA:
    • local businesses
    • online groups (tribes)
    • using gift cards to build goodwill
    • Billboards
    • Specialty gifts & "WOW" packages
Session 1, Module 5

In module 6, you'll be introduced to the 3 stages of an open house:

  • 5 Tips to Prepare for your Open House
  • 6 Things to Have During Your Open House
  • Post-Open House Activities (Sharing a video of your event on Social Media)
Session 1, Module 6

In the final module of session 1, you'll be introduced to Home Staging:

  • Furniture and Accessories
  • Rent, Buy, or Digitize
  • Examples of Contemporary Home Staging
  • Places to find Inspiration

We close out the session with a recap of the 7 modules in review, followed by a closing message.

Session 1, Module 7
About the Instructor
John W. Tanner, M.S.
4.3 Average rating
31 Reviews
2,791 Students
3 Courses
"Excellence in Real Estate"


Hello Folks,

Thank you for visiting my profile page. To begin with, my journey in real estate began way back in 1994, while I was in the Army Reserves. I had been away from home on active duty, basically taking an EMT/Paramedic pre-LPN certification program at the Army Academy of Health Sciences in San Antonio, Texas. I knew it was a fast track to become an Army Officer, and the benefits would be great, but I quickly realized that the medical profession was not for me. So I did some soul searching and kept thinking of this book that I had read called Financial Genius by Mark Haroldson. In it,  he told the story of Conrad Hilton and how he got started in real estate by purchasing a couple of mobile homes while in college, then subsequently building up his famous hotel empire! I was hooked! Since then, I have had the privilege of working as a sales agent, residential & commercial appraiser, licensed mortgage broker, and I currently have the blessing and privilege of studying real estate law.


I worked as a real estate appraiser from February, 2002 to late November, 2010, owning 3 boutique appraisal firms from 2004-2010. Our team conducted over $500 million worth of residential and commercial property valuations, and I held licenses in Florida, Georgia, and Texas, was an Associate Member of The Appraisal Institute, and a member of four real estate boards.

Following the "Great Recession," I was forced to wind down my business affairs and made my segue into teaching, and have spent the last 8 years working in K-12 education, primarily as an English Language Arts Teacher, along with ancillary duties that included: Department Chair, Title I Coordinator, SIP Development Writer, and Drama Club Director.


In 2008, I returned to Miami Dade College to finish my A.A. degree (14 years after my start date - how embarrassing!) After that, I enrolled at FIU and took a lot of courses to finish my bachelor's degree, focusing on education, literature, and computer science, and subsequently earning my degree from Excelsior College in February, 2011. 

In the fall of 2011, I began pursuing a master's degree in hospitality management at FIU, graduating in May of 2015. And I finally received admission to law school that fall! My dream was finally coming true! Today, I am currently a 2L at Florida Coastal School of Law and my areas of focus include commercial real estate (of course), franchise and corporate law. 

Aside from all of this education and business chops, I think I have a creative personality and must confess that I've also dabbled in acting (theatre and film), music (saxophone, piano, and guitar), and creative writing. 

When I'm not studying (which is most of the time these days) or working (whether filling in as a substitute teacher or consulting with someone about their real estate concerns), you can usually find me delving into social media at the local Panera, definitely reading something on FB or creating a new blog post and now, new Udemy Real Estate Courses. Yes!! ;-)

Other favorite hangouts: The Ritz, Tilted Kilt, The Pub, Maggiano's, Mimi's, Blackfinn, and Seven Bridges (shooting a game of pool).

Mission Statement:

"To be the most trusted adviser to each one of my clients, to be their source for solutions, to provide genuine heartfelt service, to always provide my clients with a constant hopefulness that we will meet their goals and objectives, to guide them to what’s in their best interests, and to make myself incomparable to my competition."


"Excellence in Real Estate!