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There are many paths toward getting a book published. I've been publishing books since 1994 and lecturing on the topic since 1998 in the seven states of New York and New England. In this lesson, we will take one single path toward publishing and marketing to make your book successful. In the end, you'll know how to get your book on Amazon and Barnes & Noble. You'll also get the tips, tricks, and techniques to getting your book marketed along with strong publicity.
The course is presented as a narration of slides that provide detail to the discussion. The short quizzes are intended to clarify what is most important for each segment. The is expected take about three hours for a comprehensive review.
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|Section 1: Introduction and Topics|
|There are many types of authors and each have a different expectation as to what their success story is. The end result is dependent on how the marketing and publicity play out. It is also important to have some knowledge on publishing.|
|There is a specific path toward getting your book published. There are many ways, but a specific route will be taken that is cost effective and easily done|
|Section 2: Basic Mechanics of Book Publishing|
|The copyright process is necessary to protect your intellectual property in the event it is infringed upon. These are basic steps that must be taken before your manuscript leaves your hands.|
|Every book has a unique ISBN and associated bar code. Think of the ISBN as a social security number for the book. Bowker can be analogous to the Social Security office. Just like people requiring to have a social security number, all books must have an ISBN number. Bowker is the office that manages that.|
|Although there are many ways to get your book published, this lesson focuses on the Amazon family of companies to get your book published as a paperback book, ebook, and audio book. The lesson completes with your understanding how to get your book on Amazon and Barnes & Noble.|
|Section 3: Creating Paperback book and ebook|
|To create a paperback book, you will be using CreateSpace. First set up an account with CreateSpace. This lesson shows you how to format the pages for either a 5.5"x8..5" or 6"x 9". Your manuscript will be uploaded either as a PDF or WORD document. The parameters shown fit for a PDF uploaded for a trim size of 5.5x8.5 or a WORD document uploaded for a trim size of 6x9. When creating the manuscript is 0.5", right is 3.5", header is 0.5", and footer is 3.0"
|Once the paperback book is formatted along with the cover completed, you can move next to creating the ebook. The ebook uses the files that were uploaded and approved for CreateSpace. The ebook files to be uploaded must be in WORD for the manuscript and PDF for the cover. If your manuscript is uploaded to CreateSpace as a WORD document, then download and use that. If it is PDF, then you'll have to use another version that is in WORD. The cover that is downloaded from CreateSpace is used for both Amazon and Barnes & Noble. A feature of CreateSpace is one button to auto populate to Amazon. The ebook for Barnes and Noble has a more manual, but very easy process.
|Quiz 1||3 questions|
|This will quiz gives the understanding of where your ebooks will be found based on this lesson|
|Section 4: Audiobook|
|The audiobook is created using a free software you download. There are specific recording formats that you need to be aware of in this lesson. The audiobook is sold online by an Amazon company called Audible.com You will create the audiobook via ACX.com just like you created the Paperback book with CreateSpace.com for Amazn.
|CD Baby is cost effective long term as there is no renewing fees. The company was launched in 1997 and based in Portland, Oregon. They have the advantage of providing download cards that can be sold to fans and given as gifts. Authors create account: members.cdbaby.com
Tunecore makes money on the annual subscription. CD Baby makes money on a percentage of sales. You pick the best business model for you.
|Section 5: Marketing & Publicity|
|Here are three elements of marketing that will in turn be distributed through publicity.
|WIIFM stands for What's In It For Me. It is the question that you as an author must answer the reader as to why he or she should get the book. In your answer you will describe the impact or emotion that the reader will get from your book.|
|Quiz 2||2 questions|
|This tests your understanding of WIIFM. WIIFM stands for What's In It For Me. The answer follows the equation (It/This) will (Make/Give) you __result__
|The RASCIL factors describe you as the author and your book.|
WIIFM answers the question of why a reader should buy your book. WIIFM stands for What's In It for Me. The RASCIL factors are the Who and the What, ie author and book. The 5 W's pull it all together.
|Publicity is the process of getting your marketing content released to the media.|
|Section 6: Online Ebook of Course Content|
|Lecture 15||60 pages|
|This is a quick review of the course.|
|Section 7: Conclusion|
|This is a summary of what has been learned.|
David K. Ewen, M.Ed. is a touring professor of multimedia technologies and publicity. He has been lecturing in the seven states of New York and New England since 2004. Professor Ewen has been an author, speaker, talk show host, film director, record producer, and publicist since the 1990's.