Publish Your Book Guaranteed
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Publish Your Book Guaranteed

Publish your book for free and get all the marketing tools to create the best publicity and success for your project
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
25 students enrolled
Last updated 3/2013
English
Current price: $10 Original price: $20 Discount: 50% off
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30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Copyright protection
  • ISBN (International Standard Book Number)
  • Barcode
  • Getting your book on Amazon.com and BarnesAndNoble.com
  • Formatting your manuscript
  • Creating the paperback book and ebook
  • Recording the audiobook
  • Marketing Tools
  • Publicity techniques to reach your readers
View Curriculum
Requirements
  • The desire to get your book published guaranteed
Description

There are many paths toward getting a book published.  I've been publishing books since 1994 and lecturing on the topic since 1998 in the seven states of New York and New England.  In this lesson, we will take one single path toward publishing and marketing to make your book successful.  In the end, you'll know how to get your book on Amazon and Barnes & Noble.  You'll also get the tips, tricks, and techniques to getting your book marketed along with strong publicity. 


The course is presented as a narration of slides that provide detail to the discussion.  The short quizzes are intended to clarify what is most important for each segment.  The is expected take about three hours for a comprehensive review.   

  • The learning outcomes of the course are the following:
  • Understand basic mechanics of book publishing
  • Protect your work with the process of copyright
  • Able to publish on Amazon and Barnes & Noble
  • Develop marketing content for news releases
  • Publicize your content through broadcast, online, and social media venues.

Who is the target audience?
  • Anyone who wants to publish their book
  • Writer who has a manuscript ready for print
  • Authors wanting to save money on their next project
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Curriculum For This Course
17 Lectures
02:06:16
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Introduction and Topics
2 Lectures 02:12
There are many types of authors and each have a different expectation as to what their success story is.   The end result is dependent on how the marketing and publicity play out.   It is also important to have some knowledge on publishing.
Preview 00:59

There is a specific path toward getting your book published.  There are many ways, but a specific route will be taken that is cost effective and easily done
Preview 01:13
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Basic Mechanics of Book Publishing
3 Lectures 14:17
The copyright process is necessary to protect your intellectual property in the event it is infringed upon.   These are basic steps that must be taken before your manuscript leaves your hands.
Preview 04:27

Every book has a unique ISBN and associated bar code.   Think of the ISBN as a social security number for the book.  Bowker can be analogous to the Social Security office.   Just like people requiring to have a social security number, all books must have an ISBN number.    Bowker is the office that manages that.    
Preview 04:50

Although there are many ways to get your book published, this lesson focuses on the Amazon family of companies to get your book published as a paperback book, ebook, and audio book.    The lesson completes with your understanding how to get your book on Amazon and Barnes & Noble. 
Amazon Family of Companies
05:00
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Creating Paperback book and ebook
2 Lectures 09:31
To create a paperback book, you will be using CreateSpace.  First set up an account with CreateSpace.   This lesson shows you how to format the pages for either a 5.5"x8..5" or 6"x 9".   Your manuscript will be uploaded either as a PDF or WORD document.   The parameters shown fit for a PDF uploaded for a trim size of 5.5x8.5 or a WORD document uploaded for a trim size of 6x9.   When creating the manuscript is 0.5", right is 3.5", header is 0.5", and footer is 3.0"



Formatting manuscript for paperback
04:40

Once the paperback book is formatted along with the cover completed, you can move next to creating the ebook.   The ebook uses the files that were uploaded and approved for CreateSpace.    The ebook files to be uploaded must be in WORD for the manuscript and PDF for the cover.    If your manuscript is uploaded to CreateSpace as a WORD document, then download and use that.   If it is PDF, then you'll have to use another version that is in WORD.   The cover that is downloaded from CreateSpace is used for both Amazon and Barnes & Noble.     A feature of CreateSpace is one button to auto populate to Amazon.    The ebook for Barnes and Noble has a more manual, but very easy process.


Ebook
04:51

This will quiz gives the understanding of where your ebooks will be found based on this lesson
Ebook
3 questions
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Audiobook
2 Lectures 09:57
The audiobook is created using a free software you download.   There are specific recording formats that you need to be aware of in this lesson.    The audiobook is sold online by an Amazon company called Audible.com   You will create the audiobook via ACX.com just like you created the Paperback book with CreateSpace.com for Amazn.
 
Creating audiobook
04:57

CD Baby is cost effective long term as there is no renewing fees. The company was launched in 1997 and based in Portland, Oregon.  They have the advantage of providing download cards that can be sold to fans and given as gifts.  Authors create account:  members.cdbaby.com

Tunecore makes money on the annual subscription.  CD Baby makes money on a percentage of sales.  You pick the best business model for you.  
Distributing audiobook
05:00
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Marketing & Publicity
5 Lectures 24:59
Here are three elements of marketing that will in turn be distributed through publicity.
  • WIIFM = What's In it For Me.  A question to be answered; why the consumer should buy the product
  • RASCIL factors represent the Who is the author & What is the book
  • 5 W's covers other elments and pulls WIIFM & RASCIL together
Marketing and Publicity
04:57

WIIFM stands for What's In It For Me.   It is the question that you as an author must answer the reader as to why he or she should get the book.  In your answer you will describe the impact or emotion that the reader will get from your book.
WIIFM - What's In It For Me
05:01

This tests your understanding of WIIFM.   WIIFM stands for What's In It For Me.    The answer follows the equation (It/This) will (Make/Give) you __result__


WIIFM
2 questions

The RASCIL factors describe you as the author and your book.
RASCIL factors - the WHO and WHAT
05:00

WIIFM answers the question of why a reader should buy your book.  WIIFM stands for What's In It for Me.   The RASCIL factors are the Who and the What, ie author and book.  The 5 W's pull it all together.
Five W's
05:00

Publicity is the process of getting your marketing content released to the media.   
Publicity
05:01
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Online Ebook of Course Content
1 Lecture 00:00
This is a quick review of the course.
Course Content Review
60 pages
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Conclusion
2 Lectures 04:33
Summary
00:21

This is a summary of what has been learned.
Conclusion
04:12
About the Instructor
Professor David Ewen
4.5 Average rating
6 Reviews
124 Students
7 Courses
Forest Academy

David is an accomplished author and speaker  who is a recognized international radio and television talk show host.  He is a former professor of digital multimedia technology touring the seven states of New York and New England from 2004 to 2015.  During David’s eleven year speaking tour to 52 venues, he spoke about entrepreneurial adventurism, business analysis, behavioral studies, and digital multimedia technologies.    David is a speechwriter, ghostwriter, book publisher, educator and curriculum content developer.  As a speaker, broadcaster, and  journalist, his public communication expertise is highly professional with a long history of  success.  David mentors businesses supporting their entrepreneurial spirit and guides them toward prosperity within the marketplace.