Introduction to Product Management

Essential Concepts and Tools
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  • Lectures 15
  • Length 2.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2013 English

Course Description

If you are thinking to transition into product management or if you just started as a new product manager this course is for you. Discover how to efficiently manage products by learning concepts, processes and tools.

This course is an introduction to product management concepts and tools. It focuses on roles and responsibilities of a new product manager in a larger organization. Also, if you are an experienced product manager or want to prepare for the AIPMM® certification exam we recommend to use additional resources to cover exam relevant knowledge areas more in-depth.

Sign up for this course to learn the fundamentals of product management today!

What are the requirements?

  • Basic knowledge of marketing and project management

What am I going to get from this course?

  • Learn to speak product management language
  • Understand the product management approach
  • Learn branding concepts
  • Understand product positioning
  • Know how to develop ideas and products
  • Learn the product launch approach

Who is the target audience?

  • New product managers
  • Analysts and project managers moving into product management positions
  • Students interested in a product management career

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Product Management Fundamentals

This lecture we provides a brief course overview.


In this lecture we will cover the evolution of Product Management.

2 questions

This quiz covers takeaways from lecture 2.

1 page

Get a better understanding of the required skills and job requirements of a Product manager.

Section 2: Product Management Concepts

In this lecture we will cover the Product Management Life Cycle.

3 questions

This quiz covers takeaways from lecture 3.

2 pages

Develop marketing mix recommendations based on the lifecycle stage of a product.

Section 3: Branding and Positioning

In this lecture, you will learn:

  • Why good brands are more than a logo and trademark
  • What we can learn from great brands
  • Three principles to help build a better brand
2 questions

This quiz covers the takeaways from the lecture on product positioning branding.


In this lecture you will learn:
- how to analyze your competitor position
- how differentiate your product with your marketing mix
- how to create a positioning statement

3 questions

This quiz covers the takeaways from the lecture on product positioning.

1 page

Develop a clear, concise and differentiated value proposition as a foundation to build a brand.

Section 4: Product Design and Development

In this lecture you will learn:

- how to use the Design Thinking approach for product development
- how to conduct user interviews to develop a problem statement
- how develop solutions in brainstorming, prototyping and testing activities

3 questions

This quiz covers the takeaways from the lecture on design thinking.


In this lecture you will learn:

- what are the differences between plan-driven Waterfall and value-driven Agile approach
- when should you use the Waterfall approach and when is Agile better
- how to implement the most popular Agile framework - Scrum

3 questions

This quiz covers the takeaways from the lecture on agile development.

1 page

Plan new product development and launch using the business model canvas tool.

Section 5: Insights From Silicon Valley Product Managers

Matteo Zanella is Senior Product Manager at CollectiveHealth which the world's first cloud-based employer self-insurance platform.


Stephen McCurry and Nik Laufer-Edel lead Product Management at Udemy which is the largest marketplace for online learning.

Section 6: Conclusion
10 questions

This quiz allows you the assess your product management knowledge that you learned in the this course.

Reading Recommendations
1 page

Wrap up and closing remarks.

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Instructor Biography

Martin V., PSM, SAFe, PMP, CSSBB, PM Trainer | 60,000+ Students | 100+ Countries

Martin V. has worked over 15 years in management and consulting roles. He has traveled extensively on global assignments for Financial Services and IT companies. During his tenure in banking, Martin helped to implement global payment standards and Self-Service for online and mobile banking platforms that move $2+ trillion in payment transactions daily. Moreover, he helped to deploy CRM tools and institutionalized IT operations management best practices. Also, Martin facilitated large-scale business transformation initiatives in the insurance industry using Agile, Lean and Six Sigma frameworks. In addition, he trained and consulted companies in EMEA on process automation and implementation of SAP solutions.

Martin has taught professionals in over 100 countries on project and IT operations management best practices. He has earned PSM, SAFe, PMP and CSSBB certifications as well a dual M.Sc. in engineering and business.

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