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Pinterest Marketing: Using Pinterest for Business Growth

Pinterest Marketing Map to Using Pinterest from scratch!
4.4 (30 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,092 students enrolled
Created by JC Marzett
Last updated 1/2016
$10 $95 89% off
1 day left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 1 Article
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Have your own professional-looking Pinterest for business site up and running
Use Pinterest to figure out exactly what your customers want
Optimize your Pinterest account to help your business get found in the big search engines like Google, Bing and Yahoo
Perform creative collaboration with peers, current customers and new (potential) customers
Incorporate the top “Absolute Must-Have" boards that EVERY business owner needs
Say goodbye to creative ruts with just one simple exercise
View Curriculum
  • You will need Internet access to take and implement the steps in this course
  • You will want to be prepared to take notes during this course to capture the multitude of resources provided throughout.

Did you know people spend MORE money on Pinterest than any other social media platform? Yes - even more than Facebook!

Wondering how to get started? What to pin? When to pin? How to get people to "follow" you?

You need more traffic and sales — not another way to waste time on social media, right?

You want someone to break it all down for you - to simplify and take you step-by-step, and ultimately.... to help you get more customers online!

Then I have you covered! This course will walk you step-by-step through how to use Pinterest for your business - no more guessing! I'll even take you outside of Pinterest, showing you how you can not only get your hands on some amazing free tools, but also how to actually USE them to optimize your Pinterest results.

Please note: This course will NOT cover Pinterest paid advertising; This course is focused on optimizing for organic reach. 

Here is what just some of my 3,100+ students have to say:

" Instructor has nailed it here. She's engaging, fun to listen to, and very educational. She covers everything you can think of to get your site set up and running smoothly. LOVE the 10-day challenge at the end to get you to commit to act." - Mitch

"This course is paced well so you can digest real life examples of what to implement and execute everyday... I really appreciated the detail to keywords and hashtags. That was worth the price of admission!" - Jerry H.

"Very detailed course. The different functions of secret boards, how to find keywords and where to put them - this course covers it all!" - Anneke

" This course contains a lot of great advice on how to use Pinterest to grow your business. This instructor gives actionable information with step-by-step instructions!" - Jason

After Taking This Course, You Will:

  • Have your own professional-looking Pinterest for business site up and running
  • Gain access to my exclusive 10-day Pinterest Challenge to stay accountable in actually implementing what you've learned
  • Know how to use Pinterest to figure out exactly what your customers want
  • Learn how to optimize your Pinterest account to help your business get found in the big search engines like Google, Bing and Yahoo
  • Discover a simple system for creative collaboration with peers, current customers and new (potential) customers
  • Understand how to make the power of Pinterest work for YOUR business
  • Know the top “Absolute Must-Have" boards that EVERY business owner needs on their Pinterest account
  • Never get stuck in a creative rut again by using this one easy exercise that will take you less than 5 minutes a day
Who is the target audience?
  • This course is for you if you enjoy learning new ways to build your business
  • You should take this course if you are an action-taker; Someone who will implement what they learn
  • If you understand that it will take some time and persistene to make any business successful, then this course will add to your business building knowledge space and is definitely for you!
  • If you have an "I already know everything" attitude, this course is not a good fit for you
  • Do not take this course if you expect overnight results - success takes real work and some time
  • If you want to learn how to run Pinterest paid ads, this course will not cover that.
  • If you want to learn how to start, build and grow your business through organic use of Pinterest, this course is for you.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 23 Lectures Collapse All 23 Lectures 02:20:11
Pinterest: Course Overview
2 Lectures 04:06

This lecture covers the Pinterest course objectives you'll achieve after course completion, as well as providing an understanding of why you should care about Pinterest as a platform in your business marketing arsenal.

Preview 04:06

Slides from sections 1
4 pages
Create or Convert?
1 Lecture 08:46

Learn exactly how to set up your new Pinterest business account

Shiny and New or Upgrade Existing?

Quick Check #1
1 question
Pinterest Basics: A before B, B before C....
4 Lectures 12:41

Explore the basics of Pinterest terminology, and what these words really mean, before we dive in deeper!

Preview 04:30

Do you know just how many different types of Pins there are? No? Well, you will after seeing this video!

There Sure is a Lot To Choose From!

... and you thought there was only one Rich Pin? Not even close - see how many there are, and how they are each different!

That is Simply RICH!

As with any social media platform, Pinterest is always changing. The interface has been updated recently and I wanted you to be aware that there is a slight change. You can still access everything, but getting there is slightly different, so you'll want to take a peek here to see the changes.

Pinterest Interface Update!
1 page
Optimize, Optimize, Optimize
4 Lectures 32:11

While each business is unique, there are just some things that shouldn't be - learn what they are in this lecture!

Must-Have Board for Every Business on Pinterest

Yes, this is a Pinterest Course. Yes, you will learn things that go beyond just Pinterest - but will specifically help you build an amazing Pinterest site!

Hint: Optimizing Actually starts OUTSIDE of Pinterest!

After learning what tools to use, and how to use them, you'll learn specifically where to use place the results from them!

Optimize, optimize, optimize. Got it! But.... Where?

Learn the best kept Secret on Pinterest - and how to put it to some specific uses for your business!

Shhh - This is All About Keeping Secrets!

Quick Check #2
1 question
Getting Creative
2 Lectures 08:50

Pinterest is all about the visuals. Learn where to out (hint: it isn't in Pinterest!), what to do, and what specific sizes to bedazzle your Pinterest site!

Where To Go, What To Do, and What Sizes To Do Them In

Get even more creative with this massive list of resources that you can download and put to use right away!

Creatives Cheat Sheet
1 page
How To Pin With a Purpose
3 Lectures 18:16

You're busy, I get it. You don't have time to waste on yet another social media platform! We're going to talk about the areas to consider answering to make sure you're not wasting your precious time!

Preview 07:04

Not sure what to pin? I completely understand, and that's why this lecture is going to give you some ninja tricks and resources on how to find out exactly what to Pin!

But, How Do I Even Know What to Pin?

Nobody likes stalkers, not even on Pinterest. But, on Pinterest... Followers are a GOOD thing, and getting more of them is the focus of this lecture.

Being Followed. But, Not In a Crazy, Creepy Way.
Pinterest Business Contests: The Gain
4 Lectures 29:22

What is the benefit of having a contest on Pinterest? It's bigger than just getting followers! This lecture talks about the benefits of having a contest, and walks you through the 3 steps for setting up your own contest.

The Why and How of Pinterest Business Contests

Let's take a look at 4 different contests that were held on Pinterest to give you some inspiration to hold your own!

Business Contest Examples

Let's Review the course, shall we?

A Super-Quick Review

Congratulations - you did it!

Additional Resources and A CHALLENGE!
3 Lectures 00:00

View the entire course, first. Once you've done that, take the 10-day challenge to have your new site up and running smoothly! Ready? Set? Go!

Bonus: 10 Day Challenge
1 page

Pinterest Analytics Guide
18 pages

Pinterest is about to simplify the buying process for customers - and as a business owner, this is GREAT news for YOU, too! This lecture will give you the lowdown!

Pinterest Platform UPDATED FEATURE!
1 page
About the Instructor
4.4 Average rating
122 Reviews
3,939 Students
3 Courses
Business Strategy Professional

With over 25 years experience working both public and private realms of business strategy and running projects, programs and enterprise portfolios, a Bachelors degree in Business Administration and Management, a Master of Science in Project Management, and a sprinkle of various project management-related cetifications, I happily help others set and achieve their goals, in business and in life!

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