PPC Ads - Google Adwords Facebook Ads & Bing Ads Using PPC
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PPC Ads - Google Adwords Facebook Ads & Bing Ads Using PPC

Drive traffic with Pay Per Click (PPC) ads on Google AdWords Facebook Ads & Microsoft Ad Networks ( Yahoo / Bing ads )
3.9 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,151 students enrolled
Created by Dave Espino
Last updated 8/2015
Current price: $10 Original price: $150 Discount: 93% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 1 Article
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know how to create Pay Per Click ad campaigns using Google AdWords.
  • Know how to create Pay Per Click ad campaigns using the Facebook Ad platform.
  • Know how to create Pay Per Click ad campaigns using Microsoft Ad Network, which services Yahoo and Bing search engines.
  • Understand the top paid advertising opportunities and where each fits their business.
  • Know the terminology and fundamentals of the PPC advertising world.
  • Be able to run and manage your own PPC ad campaigns.
View Curriculum
  • A basic understanding of the internet and how to use search engines. Everything else is provided.

PPC Ads - Google Adwords Facebook Ads & Bing Ads Using PPC

Do You Need Website Traffic And You Need It NOW?

How would you like to discover a super-simple way to drive low-cost traffic to your website? (from Google ads, Yahoo ads, Bing ads and Facebook ads)

With Pay Per Click (PPC) and online Paid Advertising networks, now you can!

Imagine having a paid advertising expert walking you through each step of:

  • A walkthrough of the top online advertising networks and their best use
  • Setting up your ad campaigns on Google AdWords
  • Setting up your ad campaigns with Facebook ads
  • Setting up your ad campaigns with Yahoo ads & Bing ads (Microsoft Ad Network)
  • Details of what you need to do on Google, Yahoo, Facebook and Bing, and why
  • How to write quality ads for your Pay Per Click (PPC) ad campaigns

In this course, we'll take a "tour" of the top 9 paid ads networks, show you how to set up your Google AdWords PPC account and walk you through the basics of setting up online ad campaigns on the top 3 pay per click ad networks:

  • Google AdWords
  • Facebook Ads Network and
  • Microsoft Ads Network (Yahoo ads / Bing ads)

And, I will walk you through the process, step-by-step.

If you are new to online advertising, then this is the course for you...

Enroll today, and begin receiving website traffic immediately upon completing this course!

We will cover all the terminology you need to learn, as well as give you a practical demonstration of the top paid ads (PPC) / online ad networks.

Take a look at the free preview lectures below and get ready to drive as much traffic as you want to your website!

Your enrollment today is backed by Udemy's 30-day, money-back guarantee, so you risk nothing by trying it out!

Who is the target audience?
  • This course is perfect for anyone who wants to understand paid advertising online and PPC advertising.
  • This course is perfect for anyone who wants to create successful online advertising campaigns on Google, Yahoo, Bing and Facebook.
  • You should not take this course if you are already familiar with paid ads and PPC or if you are an expert in this field, since this is geared to those who do not have such expertise.
Compare to Other Bing Ads Courses
Curriculum For This Course
23 Lectures
Intro To Paid Ads And Pay Per Click Online Advertising
3 Lectures 07:38

In this lecture I walk you through the various things we will cover in this course and I also explain whcy I am qualified to teach this course on PPC advertising.

Preview 02:07

In this lecture, we discuss the basics of Pay Per Click advertising.

You will learn how Pay Per Click advertising works and the supply and demand characteristics of PPC advertising.

Preview 05:08

Learn about the additional supplementary resources that you get, just by being enrolled in this course.

Preview 00:23
Search Engine Results Pages - Anatomy Of A SERP
1 Lecture 05:52

In this lecture, I walk you through a typical Google Search Engine Results Page. (SERP)

You will understand where the PPC ads show up and you will also understand the other elements of a SERP page.

Preview 05:52

This quiz will test your knowledge of the standard Google Search Engine Results Page. (SERP)

Google Search Engine Results Page Quiz
1 question
Pay Per Click Advertising Fundamentals
5 Lectures 36:35

PPC ads allow you to target a variety of different target markets, demographics and geographic locations.

You will learn all about these targeting parameters here.

Preview 04:26

In this lecture, you will understand the terminology that is used by the PPC ad networks as well as the fundamentals they apply to.

Pay Per Click Advertising Fundamentals & Terminology

When you run a PPC ad campaign, there are key elements you need to use in order to win.

This lecture covers those key elements so that you can create winning PPC ad campaigns.

Key Elements Of A Successful Pay Per Click Advertising Campaign

Once your ad campaigns are up and running, your next critical step is to begin tracking the results and analyzing how to improve them.

This lecture walks you through the information you have access to.

Tracking Results And Analyze Your Campaign Metrics & Statistics

Benefits Of Using Pay Per Click Advertising
Introduction To Tier One And Tier Two PPC Ad Networks
1 Lecture 12:07

In this lecture, you'll get an overview of the top PPC ad networks and you'll understand the key differences between them.

A Look At The Top Pay Per Click Advertising Networks
Google AdWords Walkthrough
4 Lectures 27:16

In this lecture, we walk, step-by-step, through how to set up your Google AdWords Account.

Google AdWords Account Setup

In this lecture, you'll learn how to set up a Google AdWords ad campaign,step-by-step.

Google AdWords Campaign Setup

In this lecture, you'll learn how to set up Google Ads.

Google AdWords Ad Creation Process

In this lecture, you'll learn about the review panel where you can double check your ad campaign before you submit it.

Google AdWords - Review Ads & Ad Groups
Microsoft Ad Network Walkthrough
1 Lecture 08:46

Let's set up a PPC ad campaign using the Microsoft Ad Network, which places your ads on Yahoo and Bing.

Microsoft / Bing / Yahoo Ads Campaign Setup
Facebook Ad Network Walkthrough
2 Lectures 25:43

Now, let's set up a Facebook Ads campaign. Facebook ads allow for broader demographic targeting, making it one of the favotires of internet marketers.

Facebook Ads Campaign Setup

This lecture continues the previous one. In this lecture, we are actually setting up the ads.

Facebook Ads - Walkthrough & Setting Up Your Ads
Additional Tips And Things To Avoid
2 Lectures 10:21

In this lecture, I give you a variety of tips and tricks for PPC advertising success!

Tips For Pay Per Click Ad Success

In this lecture, you'll find common errors to avoid in your PPC ad journey.

Common Errors And Mistakes To Avoid When Setting Up Ad Campaigns
1 Lecture 01:22

Thank you for taking my course!

This is the concluding lecture for the course.

Supplementary Materials And Bonus Documents
3 Lectures 00:00
Downloadable PDF Of The Presentation Used In This Course
105 pages

Amazing Facts About Pay Per Click PPC Advertising - Bonus Report
4 pages

This downloadable PDF contains an exciting FREE bonus course as well as preferred student discounts on 2 other Udemy courses that can help you with your paid advertising campaigns.

Bonus - Exciting Bonuses For My PPC Course Students
1 page
About the Instructor
Dave Espino
4.5 Average rating
4,192 Reviews
58,664 Students
46 Courses
Be successful with proven, real-world strategies

If you want to be successful in your own business, then one of the most important decisions you'll make is the proper choice of a seasoned mentor who can guide you to success.

And when it comes to online marketing and selling, I believe you have found the right mentor in me. 

My mission is simple: To make a difference in your life by helping you succeed in your own online business.

In every one of my Udemy courses, you'll see that I am always available and always offer you support through each course. I rejoice in your success and help you through any obstacles!

In the many positive course reviews my courses get, most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies. 

You'll notice that my courses get many 5-star ratings & reviews and my student satisfaction ratings also reflect this.

Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you:

A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!)

As a proud member of Udemy's Instructor Council, (with 46 Udemy courses published) I've been teaching business strategies via live seminars / webinars since 2000, and then through video training courses since 2001.

(You'll find my courses below this bio - and all of my courses have at least 10 minutes of free previews available to you, so you can quickly determine the courses that are right for you!)

For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks.

With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!