Get Discovered with Public Relations Online
3.6 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
597 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Get Discovered with Public Relations Online to your Wishlist.

Add to Wishlist

Get Discovered with Public Relations Online

Online Public Relations course is designed to help you use internet mediums intelligently and effectively.
3.6 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
597 students enrolled
Last updated 10/2015
English
Current price: $10 Original price: $35 Discount: 71% off
2 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn media planning
  • Learn how to write press releases
  • How to develop brand identity
  • Public Relations & SEO
  • Public Relations & Social Media
View Curriculum
Requirements
  • No Previous Experience Required
  • Smartphone, Tablet, Laptop, PC
  • And... Hunger to Learn Online Public Relations
Description

Online Public Relations for Beginners:

In the world of internet PUBLIC RELATIONS plays a huge role! PR means Social Media, SEO and Content Marketing.

PR means Personal Branding, Branding and Blogging.

Do not ignore PR if you want to succeed online and develop strong presence.

---------------------------------------------------------------------------------------------------

Have you chosen PR as your profession? Then, you should know...

In an increasingly competitive and global business environment, the ongoing demand continues for individuals trained in public relations, communications, and media relations.

Public relations executives create and present positive images to the public about the clients, businesses or products they represent. In order to do this, they seek favorable media coverage.

With this course you will learn the basics of online Public Relations and Branding so that you can also run your own online campaigns like a PR professional.

Course content includes details on brand development, media planning and PR, SEO and Social Media intersections.

JOIN THE CLASS TODAY!

Who is the target audience?
  • Marketers, Web designers, Business owners, Executives in the world of online marketing.
  • This course is relevant to anybody who is responsible for developing and implementing online marketing projects.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
10 Lectures
01:47:52
+
Online PR & Branding
2 Lectures 12:32

This lesson in details explains how to start developing your own brand identity.

Preview 07:21

Here we will be breaking down elements of persuasion.

Preview 05:11
+
Media Planning
2 Lectures 12:05

The process of establishing the exact media vehicles to be used for PR purposes is called Media Planning. Let's explore it in details.

Media Planning & Online PR
07:36

In this lesson you will find details on PR techniques.

Online PR Techniques
04:29
+
PR & Social Media
2 Lectures 07:18

PR is all about drawing attention to your messages, so it is a natural fit with social media and search engine optimization (SEO).

PR, Social Media and SEO
06:48

Few final words
00:30
+
Supplementary Materials
4 Lectures 12:57

Here you will find instructions on how to write your own press release.

BONUS: Writing Press Releases
06:33

Continues from previous lesson.

Writing Press Releases - Part 2
06:24

Guide to Press Releases
4 pages

Public Relations Handbook
59 pages
About the Instructor
iMarketer Training
4.1 Average rating
415 Reviews
17,880 Students
37 Courses
Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.


So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.