New Business Markets in the Internet of Things (IoT)

PTC IoT Series, MicroCourse #3
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  • Lectures 10
  • Length 25 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2016 English

Course Description

This is the third course in the PTC IoT Series. It focuses on describing how the Internet of Things is transforming market segments and associated business strategies. In particular, we will investigate how smart, connected products are transforming traditional industry boundaries and creating new market segments called IoT Settings.

The course in intended to be completed within 3-4 hours. We include academic research, industry case studies, and incorporate eLearning best practices in order to provide you with an engaging and worthwhile learning experience.

If you want to get a basic understanding how industry boundaries are changing and new markets are evolving that impact product development decisions, B2B relationships, and apply this knowledge in an IoT use case this course is for you!

What are the requirements?

  • Recommended: complete Microcourse #1 and #2 of the PTC IoT Series

What am I going to get from this course?

  • Understand how smart, connected products are transforming industry boundaries
  • Learn about nine IoT Settings that provide a framework for business strategy and marketing
  • Apply your knowledge of IoT Settings in the development of a simple IoT use case diagram
  • Access current industry and academic research and resources

Who is the target audience?

  • This IoT course is designed for people who want to understand how business markets and associated strategies are changing as a result of smart, connected product innovations
  • This course is especially pertinent for people involved with business, marketing, and product development strategy

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Your Project

This is a short overview that describes the presentations, demos and the project that is covered in this PTC IoT Series course, New Business Markets in IoT.

Course Materials

This short use case envisions the future of farming. John Deere shows how farmers can track weather, monitor food productivity, coordinate with team members, and remotely access products through IoT capabilities.


This lecture describes how products are transforming from connected products to product systems and systems of systems. Two use cases are provided one for farming and other for retails that shows how manufacturing are re-thinking their value chain based on connective, smart components and product interoperability.


This lecture describes the 9 IoT Settings framed by the McKinsey group and associated business challenges and opportunities with this new marketing model.


The lecture takes a deep dive into the Office Settings and the ramifications of having smart, connected products in work activities.


This lecture describes the IoT Settings Use Case project. It provides a quick introduction to use case diagrams and then covers the goals and deliverables for this project.

Submit project
Check your knowledge
10 questions
Certificate of Completion
Next Steps

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Instructor Biography

Ayora Berry, Instructor at PTC

My work focuses on merging research, design and business in education settings. A good chunk of my experience has been working with K-12 and college students as a teacher, researcher, trainer, and designer. Recently my work has expanded to include product development and education for industry with a big focus on the Internet of Things.

Instructor Biography

Alyssa Walker, Instructor at PTC Inc.

As an instructional designer and educator, I’ve worked in education and product development for the past 9 years and am excited to bring the two worlds together to empower student and teacher innovation. My current work focuses on designing and developing both classroom and online learning experiences to help learners of all ages be more informed, active participants in the world of IoT.

Instructor Biography

Dr. Jordan Cox, Instructor at PTC Inc.

I have spent the last 30 years working in industry and academe as a mechanical engineer and professor. I specialize in product development, engineering design & analysis. But my passion is teaching. Having taught in the university setting for 25 years I now create educational programs and instructional experiences for industry and education.

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