Media Training and Interview Fundamentals is an online, step-by-step video course to prepare aspiring professionals, industry experts or anyone regularly called upon to speak in front of the media to succeed in that interview environment. This media interview training course includes key strategies to inform your interactions with reporters as well as interview techniques and the tactical skills that will allow you to see immediate improvement in your interviews. Media relations professional and former network news journalist Joshua Lane Cook shares the core skills and proven strategies to deliver focused, confident interviews and communicate key messages regardless of your experience level or industry.
Welcome to Media Training and Interview Fundamentals with instructor Joshua Lane Cook.
The media landscape is changing. While the role of journalists remains very much the same, the way they interact, pressures they face and demands on their work continue to shift. Understanding that and you you fit into their world is the first step toward a successful interview.
Learn how to define your message and build your key talking points, your basic toolbox to delivering focused, successful interviews each and every time.
Questions will come up that you either can't answer or would rather not answer. It happens, so don't be surprised. The important thing is how you respond.
Identifying the questions that could derail your interview and planning your response in advance does more than prepare you with a quick answer. It makes you look and feel significantly more confident throughout your interview.
You've heard the strategies. Not it's time to start committing them to memory and putting them into practice.
Move beyond "yes" and "no" answers, but also realize that if you can't answer a question concisely, a reporter may not be able to use your answer at all.
Yes, you use jargon and not everyone knows what you're talking about. Realize what terms or acronyms could spell trouble for your interviews.
Approaching an interview as a conversation is about more than good soundbites and a pleasant experience. It's a step toward building a relationship with a journalist and their audience. It also makes you someone they'll seek out and look forward to speaking to again and again.
Even if there's no camera involved, the way you say something or interact can be just as important as what you say. Learn to send the right message every time.
Knowing and doing are often very different things. See where your knowledge of these core interview skills stands.
Learn how a simple explanation in response to difficult questions is often the most sensible and successful choice.
Interviews and/or interviewers can sometimes be intimidating, but the secret is realizing who's in charge and how to help yourself be more comfortable in that environment.
Nothing says "I'm hiding something" like saying "no comment." Learn a better way to respond to questions you just can't answer for whatever reason.
Discover why it's important to NEVER go off the record and why anything you share with a reporter could end up being repeated.
Let's another look at some common interview scenarios and how best to approach them.
Learn why being the first to call back and speak with a reporter can make all the difference.
Getting an interview request can be exciting, but first make sure you understand exactly what they want to talk about and whether you're the right person.
Just know that you won't ever have everything you wanted to say included in the final story, but neither should that be your measurement for success.
Let's take another look at best practices when working with reporters and what you can expect from that experience.
Learn some simple and successful ways to hone your new interview skills and strategies before your next conversation with a reporter.
Now go back and review these core skills and strategies and plan for success in your future dealings with the news media.
Joshua Lane Cook is a communications and multimedia professional helping individuals and organizations succeed to today's media environment. After a decade in network newsrooms as a journalist, editor and producer, he now shares the strategic insight and tactical know-how he developed with other professionals and organizations trying to best represent themselves in front of the news media. In addition to media training, content development and advisory services, he also coordinates 700+ local, national and international news interviews each year as a working public relations professional.