Media Training and Interview Fundamentals
4.8 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
441 students enrolled
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Media Training and Interview Fundamentals

Learn the skills and strategies to best represent yourself and your organization in front of the news media..
4.8 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
441 students enrolled
Created by Joshua Cook
Last updated 6/2017
English
Price: Free
Includes:
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Deliver on-message, concise and influential interviews with members of the media.
  • Interact efficiently and successfully with reporters.
  • Avoid common mistakes when speaking with journalists.
  • Understand what reporters are looking for and how you can help them best.
  • Anticipate challenges and questions ahead of time so you appear confident during interviews.
  • Build lasting relationships with reporters that lead to more interviews.
View Curriculum
Requirements
  • No prerequisites are required for this course.
Description

Media Training and Interview Fundamentals is an online, step-by-step video course to prepare aspiring professionals, industry experts or anyone regularly called upon to speak in front of the media to succeed in that interview environment. This media interview training course includes key strategies to inform your interactions with reporters as well as interview techniques and the tactical skills that will allow you to see immediate improvement in your interviews. Media relations professional and former network news journalist Joshua Lane Cook shares the core skills and proven strategies to deliver focused, confident interviews and communicate key messages regardless of your experience level or industry.

Who is the target audience?
  • Aspiring professionals, industry experts or anyone regularly called upon to speak in front of the media.
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Curriculum For This Course
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Introduction
2 Lectures 07:57

Welcome to Media Training and Interview Fundamentals with instructor Joshua Lane Cook.

Introduction
01:19

The media landscape is changing. While the role of journalists remains very much the same, the way they interact, pressures they face and demands on their work continue to shift. Understanding that and you you fit into their world is the first step toward a successful interview.

State of the News Media
06:38
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Core Interview Strategies
3 Lectures 13:01

Learn how to define your message and build your key talking points, your basic toolbox to delivering focused, successful interviews each and every time.

Know Your Message
06:24

Questions will come up that you either can't answer or would rather not answer. It happens, so don't be surprised. The important thing is how you respond.

Plan, Don't Panic
03:02

Identifying the questions that could derail your interview and planning your response in advance does more than prepare you with a quick answer. It makes you look and feel significantly more confident throughout your interview.

Anticipate Questions
03:35

You've heard the strategies. Not it's time to start committing them to memory and putting them into practice.

Review Your Core Interview Strategies
5 questions
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Interview Skills to Implement
4 Lectures 10:06

Move beyond "yes" and "no" answers, but also realize that if you can't answer a question concisely, a reporter may not be able to use your answer at all.

Be Concise
03:23

Yes, you use jargon and not everyone knows what you're talking about. Realize what terms or acronyms could spell trouble for your interviews.

Avoid Jargon
01:35

Approaching an interview as a conversation is about more than good soundbites and a pleasant experience. It's a step toward building a relationship with a journalist and their audience. It also makes you someone they'll seek out and look forward to speaking to again and again.

Good Interview, Good Conversation
02:34

Even if there's no camera involved, the way you say something or interact can be just as important as what you say. Learn to send the right message every time.

Be Deliberate With Non-Verbals
02:34

Knowing and doing are often very different things. See where your knowledge of these core interview skills stands.

Put Your Interview Skills Into Practice
4 questions
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Common Interview Mistakes and How To Avoid Them
4 Lectures 08:55

Learn how a simple explanation in response to difficult questions is often the most sensible and successful choice.

Define, Don't Defend
03:10

Interviews and/or interviewers can sometimes be intimidating, but the secret is realizing who's in charge and how to help yourself be more comfortable in that environment.

Don't Be Intimidated
01:41

Nothing says "I'm hiding something" like saying "no comment." Learn a better way to respond to questions you just can't answer for whatever reason.

Avoid No Comment
01:18

Discover why it's important to NEVER go off the record and why anything you share with a reporter could end up being repeated.

Don't Go Off The Record
02:46

Let's another look at some common interview scenarios and how best to approach them.

Avoiding Common Interview Mistakes
4 questions
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Working With Reporters
3 Lectures 07:53

Learn why being the first to call back and speak with a reporter can make all the difference.

Be Responsive to Requests
01:32

Getting an interview request can be exciting, but first make sure you understand exactly what they want to talk about and whether you're the right person.

Understand the Interview Request
03:14

Just know that you won't ever have everything you wanted to say included in the final story, but neither should that be your measurement for success.

Reset Your Expectations
03:07

Let's take another look at best practices when working with reporters and what you can expect from that experience.

Working With Reporters
3 questions
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Planning For Success
2 Lectures 05:22

Learn some simple and successful ways to hone your new interview skills and strategies before your next conversation with a reporter.

Practice, Practice, Practice
04:53

Now go back and review these core skills and strategies and plan for success in your future dealings with the news media.

Conclusion
00:29
About the Instructor
Joshua Cook
4.8 Average rating
2 Reviews
441 Students
1 Course
Communications, Media Relations & Multimedia Professional

Joshua Lane Cook is a communications and multimedia professional helping individuals and organizations succeed to today's media environment. After a decade in network newsrooms as a journalist, editor and producer, he now shares the strategic insight and tactical know-how he developed with other professionals and organizations trying to best represent themselves in front of the news media. In addition to media training, content development and advisory services, he also coordinates 700+ local, national and international news interviews each year as a working public relations professional.