***COURSE UPDATED June 2016***
Whether you have an upcoming pitch, presentation, speech or meeting - HOW you present yourself and your ideas makes ALL the difference. It's an essential element of career success - and YOUR key to the most valuable opportunities.
Master the Art of Presentation and Instantly Benefit from an Enhanced Level of Persuasion, Influence and Respect.
Learning from hugely successful course tutor - Keynote speaker and author, Mark Jeffries - This “conversational" and “engaging" course will raise your level and significantly improve your confidence and delivery for that next presentation or speech.
Mark has spoken in front of more than 180,000 people at conferences and events around the world - within this video-based course, he will share exactly what you need to know to plan, prepare and deliver your next presentation.
Contents and Overview
Mark will take you directly onto the stage of both his OWN performances and behind the scenes, giving you the inside track.
Mark will be your mentor and coach guiding you through uses of humor, pace, diction and in a truly unique new approach - you will get to join Mark in a “Live-Read" Duet - matching Mark in a clever read through of a downloadable PDF.
By the end of this course You will have learned how to create, compose and deliver key, memorable messages… to create genuine influence and master the Art of Presentation.
A chance for me to tell you a bit about what I do, who I speak in front of and how my ideas and experience can be of great benefit to you, your speaking and your career. Plus - find out a little more about this course and how it can elevate all aspects of how you present yourself and your amazing ideas.
Let's start this journey. In this Intro, we'll look at just how many opportunities open up to you when you take the plunge and truly engage in a public speaking drive. I'll also share with you how the course is put together and how best to benefit from the content, ideas and techniques soon to be revealed.
So, who exactly is this audience of yours? This is a question you absolutely must ask yourself before even planning your comments. Don't worry though, help is at hand - here is a great way to consider the essential elements of the people who will be taking in your message.
Part of the initial planning for your speech, pitch or key message is understanding how the content will resonate with your audience - will they understand, is it in their language - do they even care??? To be truly successful in this part of your planning, you need to consider YOUR message from THEIR perspective.
Most people don't even think about the microphone they'll be putting on your person - or the process of checking your "levels". However, having a good knowledge of the technology and the process will give you a leading edge. Here is what you need to know.
Some stand behind, some to the side - some nowhere near! But, what is the right way to handle that on-stage piece of furniture known as - The Podium?
With every audience I address and every executive or politician I coach, I always share this crucial checklist for a successful presentation - It might look like I'm talking about the timing of your piece, but I am not - T.I.M.E is a list of FOUR essential roles that you must play during your upcoming presentation. Ignore them at your peril!
On Location at various events, Mark will be sharing Power Tips. This one is about taking a moment to "Pre-Mingle" with your audience before you even go on. It pays dividends to be a touch ... social!
No matter how exciting and charismatic a presenter you are - the people listening to you will start to drift after a certain amount of time - so, you need to know how to keep them awake...at just the right moments within your presentation. That's where P&P comes in....
The best presentations are always filled with "word color". You may be wondering what "word color" actually is - simply put, it's where you, as a speaker, add vibrancy and imagery through story telling and more. A great way to think about this crucial process is through A&A...
Have you ever wished that a presentation, in which YOU were an audience member, had gone on for longer? Nope - me neither! So how should you manage the time given to you and how can you give your audience a "time" gift for which they will always be grateful?
The number one question I get asked about presenting is "What should I do with my hands?" A great question and here is your answer!
In this lecture, learn how the tone of your voice, the language you select and how similar you appear to be to this particular audience can make all the difference. How you 'come across' is vital!
It turns out that when it comes to moving from one slide to the next ...there IS a right way AND a wrong way to do it! Mark explains all...
Political debates can be annoying, entertaining but - incredibly illuminating as well. Politicians are carefully coached to become effective speakers. After a recent bout of debates, I decided - from my hotel room in San Francisco - to check out some "speaking highlights" and share what we mere mortals can learn from those political elites!!
When I coach Executives and Politicians, face to face, we often now do a "Speech Duet." This is where I lead by reading their speech in a manner that I know will be the most powerful, effective and memorable. My client, simultaneously reading the same speech, then matches my speed and tone and, in so doing, enhances their own delivery style. It's very effective and in this chapter - WE can do the same thing using a generic section of speech. (You can find that downloadable PDF right here within this chapter). Try it out and let me know what you think.
In this opening section to the "BRAINS of influence", you will be introduced to the thinking behind these crucial concepts and we'll go straight into the first element - the B...."Bridging" - a key "Social proof" technique allowing you to connect people, who are already benefitting from your ideas, with those who could well be interested.
In this lecture, we move to the second of the six keys to influence - Rationalizing. This is an approach that works particularly well on the intellects - the people who simply need to see how your idea “adds up”. Within a presentation or a pitch, appealing to the intellects with your rational approach can pay dividends. Here's how…
No one wants to be seen as being "pushy" - but when it comes to influence, there is certainly a place for occasionally being assertive. But when? with whom? and how??
When you inspire people - you show them a different and very compelling reason to agree with your ideas. Here is how you present this within your speech.
Believe it or not, Negotiation can be used as a smart and very fair way to influence the opinion and actions of others. But, how can you effectively "negotiate" within a presentation? While not exactly "easy" there are ways to add this concept into your message.
A very powerful form of influence and something you can easily prove within your spoken word.
Whilst this course is not about being an on-camera "personality", there are some essential skills of which you should be aware! Sometimes - you may have to address a camera before or after your speech. In fact, nowadays, with Facetime, Skype, WhatsApp video, Snapchat and Vine, Speaking to Camera is an essential skill - so here are a few quick but vitally important tips to help you look and sound amazing!
Whilst I do NOT recommend using this super secret method when you are live on stage - it really works a treat when you have to “memorize” sections of text or a script for delivery to camera. The beauty of this method is that you don't ACTUALLY have to memorize anything!! (It does require buying some tech kit and I will post some Amazon links soon if you feel like investing - I have no links with the companies involved but I do use the gadgets described)
Need to print something out and read? Here it is!!
Where possible, when I am speaking at various events around the world, I will chat with the organizers - the people responsible for booking and paying for great speakers. What I want to hear from THEM is: what makes a great speaker and what tips can they share my students. This was a quick chat with Steve Dobbins from Vistage in San Diego - here's what he had to say:
This isn't the end - it's just the beginning!
In this Bonus Lecture - I chat with one of the best Speaker Agents in the business. Martin Perelmuter has been in the business for over 25 years and knows exactly what it takes to match a great speaker with the right opportunity. But - for your mission to improve your skills as a Master Presenter, he will also share some great input and ideas on what is needed to truly excel on that stage.
I started by asking Martin - Can a speaker be truly influential?
So - here's how I put it all together. This was a full keynote speech I gave to the analyst company - Forrester, in Boston. Feel free to download and listen when you time to take it all in.
Author, Keynote Speaker and former Merrill Lynch stockbroker, Mark Jeffries, has become a trusted adviser and communications consultant to some of the world's largest and most successful corporations, agencies and partnerships.
Dividing his time mostly between The United States, Canada and Europe, Mark is invited to deliver his highly effective keynotes on 'Business Communication, Influence & Presentation' to audiences across many industries. His speeches are relevant, entertaining, and filled with instantly useable takeaway ideas.
After 12 years of speaking in front of huge crowds, Mark now takes that experiences and shares his insight with Business Leaders, Politicians and other people aiming to raise their speaking to a whole new level.
Discussing the power of 'Business Influence' and 'Presentation', Mark regularly appears as an expert guest on NBC's Today Show, Fox Business, and BBC News and writes for The Huffington Post.