Marketing Principles - Perrault & Cannon Text
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Marketing Principles - Perrault & Cannon Text

An introduction to the marketing concept and its role in business strategy. NOTE: Options A and B use different texts.
3.5 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
154 students enrolled
Created by Daniel McCarty
Published 5/2012
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
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  • 5.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Course Goal: By the end of this course the student will be able to put together a marketing plan for a business.
  • Course Objections: Introduce students to the marketing concept and marketing strategy. Students will gain practical ways to use the marketing mix elements to reach a target consumer.
View Curriculum
  • Text is recommended by not required. See free lecture

This Marketing Principles course is NOT a series of random lectures or is the same college course you would get at a university. This Online Marketing Course covers the introduction to marketing principles by a college professor who was also a CEO who managed some of America's biggest brands!!  Dan has been in charge of multi-billion dollar brands including Northern Bath Tissue, Del Monte Vegetables, Crystal Sugar, Brawny Paper Towels, Dixie Cups and Plates, B & M Baked Beans, Pet Milk, Hain Health Foods and more!!! 

Who is the target audience?
  • Marketing students and/or entrepreneurs who want to understand how to generate customers.
Compare to Other Marketing Strategy Courses
Curriculum For This Course
41 Lectures
Marketing Strategy
15 Lectures 02:01:23

Introduction comments, textbook information.

Preview 01:56

First lecture - this video covers the introduction to the course, recommends a text (optional), and answers the question "What is Marketing?"

Preview 06:20

This video discusses the marketing concept.

Preview 05:31

This video discusses the Marketing Mix elements:  Product, Promotion, Place and Price.

Marketing #3 Marketing Mix

This video discusses four basic marketing strategies used to grow a business.

Marketing #4 Growth Strategies

This video discusses the different between a product market and a generic product market.

Marketing #5 Product Markets

This video talks about segmentation...what is it and how to do it.

Marketing #6 Segmentation

This video discusses the all important marketing concept of positioning.  (Part I of a two part video).

Marketing #7 Positioning I

This is Part II of a two part-video on the subject of positioning.

Marketing #8 Positioning II

The starting point of any marketing plan is the Situation Analaysis.  These two videos explain how to do a good one.

Marketing #9 Situation Analysis I

The second part of a a video on how to conduct a situation analysis, the starting point of any marketing plan.

Marketing #10 Situation Analysis II

This video discusses the importance of demographics and demographic trends to the marketer.

Marketing #11 Demographics

This video discusses the models of Consumer Buying Behavior.  (Part I of II).

Marketing #12 Consumer Purchase Behavior I

Part II or a two part video on Consumer Purchase Behavior.

Marketing #13 Consumer Purchase Behavior II

This video discusses market research and the various types of tools researchers use to gather marketing data.

Marketing #14 Market Research
3 Lectures 30:43

This video discusses the first P of the marketing mix - Product Strategy.

Marketing #15 Product Strategy

Just like people, products are born, grow old, mature and die.  Learn about the product life cycle and how to adjust your marketing plan for each phase.

Marketing #16 Product Life Cycle

This video covers the new product development process.

Marketing #17 New Product Development
6 Lectures 48:30

This video begins the discussion of the second P of the marketing mix, Place.  All important retailers are covered. 

Marketing #18 Retailers

This video covers the Wheel of Retailing theory, a theory of how retail stores change and evolve.

Marketing #19 Wheelof Retailing

This lecture continues the Place discussion, covering wholesalers.

Marketing #20 Wholesalers

This video covers the three levels of marketing exposure a brand can implement.

Marketing #21 Retail Market Exposure

This video discusses Place, from the view point of managing the total supply chain.

Marketing #22 Distribution Channels

This video discusses logistics decisions in the supply chain.

Marketing #23 Logistics
6 Lectures 01:08:35

This video is Part I of a two part lecture on the third P, Promotion.

Marketing #24 Promotion I

This is the second video of a two part lecture on Promotion.

Marketing #24 Promotion II

This video discusses the promotional tool of advertising.

Marketing #25 Advertising

This video discusses how a television ad is made, using a real life example.

Marketing #26 How A TV Ad Is Made

The best study I have seen on the impact of the internet on consumer purchase behavior. 

Marketing #28= Web Marketing

This video discusses the personal selling side or the Promotion "P".

Marketing #29 Personal Selling
4 Lectures 01:00:01

This video begins the discussion of the final P, Pricing strategies.

Marketing #30 Prcing Strategy

This video discusses some of the mechanics of setting prices, markups, breakeven and the impact of sales volume on costs.

Marketing #31 Pricesetting

The video talks about the control aspects of the marketing job.

Marketing #32 Marketing Control

These are the closing comments on marketing as a discipline and as a career.

Marketing #33 Closingcomments
7 Lectures 00:00
About the Instructor
Daniel McCarty
3.9 Average rating
156 Reviews
976 Students
6 Courses
Ex-CEO offers Marketing Course for small and large business

Dan McCarty has worked his way up from entry level marketing assistant to President and CEO of multi-billion dollar companies and divisions of companies. Dan has managed America's best known brands including Del Monte, Quilted Northern, Underwood, Crystal, Dixie Cups and Plates, Brawny Paper Towels, Accent, Hain Health Foods and more.

Dan is also a MBA graduate from the prestigious Haas School of Business at the University of California in Berkeley.