Marketing Principles - Perrault & Cannon Text

An introduction to the marketing concept and its role in business strategy. NOTE: Options A and B use different texts.
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  • Lectures 41
  • Contents Video: 5.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2012 English

Course Description

This Marketing Principles course is NOT a series of random lectures or thoughts...it is the same college course you would get at a university. This Online Marketing Course covers the introduction to marketing principles by a college professor who was also a CEO who managed some of America's biggest brands!!  Dan has been in charge of multi-billion dollar brands including Northern Bath Tissue, Del Monte Vegetables, Crystal Sugar, Brawny Paper Towels, Dixie Cups and Plates, B & M Baked Beans, Pet Milk, Hain Health Foods and more!!! And you get it all for less than $1 per lecture!!

What are the requirements?

  • Text is recommended by not required. See free lecture

What am I going to get from this course?

  • Course Goal: By the end of this course the student will be able to put together a marketing plan for a business.
  • Course Objections: Introduce students to the marketing concept and marketing strategy. Students will gain practical ways to use the marketing mix elements to reach a target consumer.

What is the target audience?

  • Marketing students and/or entrepreneurs who want to understand how to generate customers.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Marketing Strategy
01:56

Introduction comments, textbook information.

06:20

First lecture - this video covers the introduction to the course, recommends a text (optional), and answers the question "What is Marketing?"

05:31

This video discusses the marketing concept.

07:27

This video discusses the Marketing Mix elements:  Product, Promotion, Place and Price.

05:43

This video discusses four basic marketing strategies used to grow a business.

08:08

This video discusses the different between a product market and a generic product market.

08:40

This video talks about segmentation...what is it and how to do it.

07:12

This video discusses the all important marketing concept of positioning.  (Part I of a two part video).

06:59

This is Part II of a two part-video on the subject of positioning.

13:27

The starting point of any marketing plan is the Situation Analaysis.  These two videos explain how to do a good one.

08:57

The second part of a a video on how to conduct a situation analysis, the starting point of any marketing plan.

09:50

This video discusses the importance of demographics and demographic trends to the marketer.

12:48

This video discusses the models of Consumer Buying Behavior.  (Part I of II).

04:16

Part II or a two part video on Consumer Purchase Behavior.

14:09

This video discusses market research and the various types of tools researchers use to gather marketing data.

Section 2: PRODUCT
11:01

This video discusses the first P of the marketing mix - Product Strategy.

09:23

Just like people, products are born, grow old, mature and die.  Learn about the product life cycle and how to adjust your marketing plan for each phase.

10:19

This video covers the new product development process.

Section 3: PLACE
10:30

This video begins the discussion of the second P of the marketing mix, Place.  All important retailers are covered. 

05:27

This video covers the Wheel of Retailing theory, a theory of how retail stores change and evolve.

09:00

This lecture continues the Place discussion, covering wholesalers.

08:01

This video covers the three levels of marketing exposure a brand can implement.

08:11

This video discusses Place, from the view point of managing the total supply chain.

07:21

This video discusses logistics decisions in the supply chain.

Section 4: PROMOTION
08:50

This video is Part I of a two part lecture on the third P, Promotion.

07:30

This is the second video of a two part lecture on Promotion.

15:25

This video discusses the promotional tool of advertising.

12:29

This video discusses how a television ad is made, using a real life example.

12:29

The best study I have seen on the impact of the internet on consumer purchase behavior. 

11:52

This video discusses the personal selling side or the Promotion "P".

Section 5: PRICE
21:32

This video begins the discussion of the final P, Pricing strategies.

17:57

This video discusses some of the mechanics of setting prices, markups, breakeven and the impact of sales volume on costs.

14:29

The video talks about the control aspects of the marketing job.

06:03

These are the closing comments on marketing as a discipline and as a career.

Section 6: EXAMS AND KEYS
UDEMY EXAM ONE
Preview
15.1 kB
MARKETINGUDEMYSYLLABUS
Preview
46.6 kB
UDEMY EXAM TWO
Preview
13.7 kB
UDEMY EXAM THREE
Preview
15.3 kB
UDEMY EXAM ONE KEY
Preview
16.3 kB
UDEMY EXAM TWO KEY
16.1 kB
UDEMY EXAM THREE KEY
16.0 kB

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Instructor Biography

Daniel McCarty, Ex-CEO offers Marketing Course for small and large business

Dan McCarty has worked his way up from entry level marketing assistant to President and CEO of multi-billion dollar companies and divisions of companies. Dan has managed America's best known brands including Del Monte, Quilted Northern, Underwood, Crystal, Dixie Cups and Plates, Brawny Paper Towels, Accent, Hain Health Foods and more.

Dan is also a MBA graduate from the prestigious Haas School of Business at the University of California in Berkeley.

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