Marketing can be the spark of life for organizations. Many people however misunderstand the fundamentals of marketing.
You don't need to be a marketer to benefit from this course. Being marketing-driven means looking at everything a company does from a customer point of view. Many believe that organizations should be marketing-centric - in other words, start with marketing before anything else to understand if there is an actual need for the product or service and if so how much.
In this course, you will learn the core elements of marketing from a CEO / CMO perspective. You will learn:
Once you complete this course, you should understand the basics of marketing, and how to think, sound and act like a marketer. If Marketing is your desired field, you should be more employable and valuable as a marketer. Additionally you will receive exclusive downloadable marketing templates, tips, guides and tips related to the course material that you can use throughout your career.
What you will learn in Marketing Fundamentals
At the end of this lecture you will understand what marketing is and what marketing does. You will also understand the foundations of marketing and how it applies to the modern day.
Quiz on Marketing Defined Video Lecture.
We discuss what the different roles within marketing are and their purpose to the organization as a whole.
Quiz for Marketing's Role Video Lecture
At the end of this lecture you will understand the foundations of branding through examples found in the real world. You will also understand what makes a brand effective and how you can use brand personalities to your advantage.
Quiz on the Branding Video Lecture
After viewing this lecture, you should understand the core elements of creating a brand, and a thorough process for creation of brand essence and identity. This lecture covers how to create brand promise, a brand positioning statement and brand personality as well as points of difference and points of parity. This lecture also covers how to brand both emotionally and logically, and use great branding examples to make brand architecture come to life.
In this lecture we talk about how to keep brand consistency through style guides and why this is important. You will also learn how to make your own style guide for your own business.
Today we talk about what market research is, what its purpose is and how to go about it effectively.
You will learn how to make your own buyer persona and how to use it to better your marketing strategies.
You will learn what a customer journey is and how to construct a buyer experience from discovery to purchase.
Jobs University's mission is to teach knowledge and skills that lead to good jobs, or make people more valuable to existing employers in their current job.
The right knowledge and skills are critical to getting a good paying job. But traditional business education can be expensive, and not always effective.
Jobs University is an online school that teaches useful modern-day job skills. Our goal is to provide you with practical business knowledge and experience that makes you more valuable to employers. Our courses are designed by students and CEOs, focusing on what really matters in business. We'll show you how to stand out and be useful and successful, from the job application process to being the most valuable employee you can be.
Jobs University's online classes consist of engaging, fast-paced video lectures you can view on your computer, smartphone or tablet. You also get useful slides, templates and how-tos that give you the tools to approach real-world business problems.
Unlike expensive online schools, you won't have to take out a student loan to attend Jobs University. Classes are affordable, and can be completed usually in under a month. You can get an incredible CEO-level business education for just a few dollars a day.
Jumpstart your career with valuable, practical knowledge that will make you a more valuable employee. Try a Jobs University course risk-free today.