Market Segmentation PRO

Learn how to segment existing customer base, get new customers, control market surveys, use IBM SPSS and MS Excel
7 reviews
TAUGHT BY
  • The Scandinavian Institute of Business Analytics (SCANBA) is a business analytics consulting company with operations in Finland and Sweden. SCANBA helps companies and their employees to become significantly more effective and successful by implementing business analytics in their organizations and by increasing employees’ professional skills.

    SCANBA provides a broad range of services, including training and certification in business analytics, data management auditing, business process auditing and optimization, predictive analytics implementation, and decision system management.

WHAT'S INSIDE
  • Lifetime access to 36 lectures
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Market Segmentation PRO

Learn how to segment existing customer base, get new customers, control market surveys, use IBM SPSS and MS Excel
7 reviews

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COURSE DESCRIPTION

Save 20$ on this course! Go to SCANBA website, visit course page, buy the course with coupon code SMARTME at discounted price.

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In basic terms, market segmentation is dividing a large, general market into smaller, specific segments with different needs.

With the course Market Segmentation PRO by Scandinavian Institute of Business Analytics, you will become an expert market researcher. More precisely, you will learn every aspect of market segmentation at a professional level.

In the course, you, together with restaurant owner, Olle, will conduct a survey and market segmentation of customers with the goal of finding a target audience for the restaurant. Then, with Olle and Tove, a gourmet coffee expert, you will learn how to design a new product (a coffee machine), select attributes, and find niche markets for your product. You will analyze market data using IBM SPSS and Microsoft Excel, learn advantages and disadvantages of the market segmentation technologies, and learn how to interpret the analysis results.

You will learn:

  • 5 advantages of market segmentation
  • A number of segmentation variables that you can use
  • Descriptive and predictive market segmentation techniques
  • 4 major market segmentation techniques: cross-tabulation, regression, clustering, and conjoint-analysis
  • Examples with IBM SPSS and Microsoft Excel.

You do not have to be good at math to complete the course! The course is as intense as it can be and as clear as possible. In 45 minutes, professional instructors will teach you how to conduct market segmentation with real-world customer data. The course material is condensed, filtered, and carefully crafted into 34 video lectures.

The course includes an exam. Successful students will receive a personalized SCANBA Certificate that will open new career opportunities and confirm your level of professional expertise.

Why wait? Take the course today!

    • The course does not have specific requirements for successful compleation
    • The attendees might need Excel or IBM SPSS to conduct practical analysis
    • Over 36 lectures and 43 mins of content!
    • You will be able to do market segmentation professionally
    • You will understand how to make your market data work for you
    • You will learn how to find new markets for your business
    • You will find how to predict customer behaviour
    • You became confident in using cross-tabulation segmentation, regression-based segmentation, clustering, and conjoint analysis
    • You will start using Excel and IBM SPSS at professional level
    • You will know how to design and control market surveys
    • You will learn how to do quick yet powerful new product market research
    • Market researchers
    • Enterpreneiurs
    • Business Developers
    • Sales Experts
    • MBA Students

THE UDEMY GUARANTEE

30 day money back guarantee
Lifetime access
Available on Desktop, iOs and Android
Certificate of completion

CURRICULUM

  • SECTION 1:
    Segmentation Essentials
  • 1
    Segmentation Definition
    00:42
  • 2
    Segmentation Advantages
    01:46
  • 3
    Segmentation Variables
    03:11
  • 4
    Segmentation Types
    02:48
  • SECTION 2:
    Cross-Tabualtion Segmentation
  • 5
    Cross-tabulation Segmentation
    00:39
  • 6
    Gather Market Data
    00:46
  • 7
    Construct Cross-tabulation Table
    01:59
  • 8
    Interpret Cross-tabulation Table
    00:53
  • SECTION 3:
    Regression-based Segmentation
  • 9
    Regression-based Segmentation
    00:37
  • 10
    Regression Equation
    00:54
  • 11
    Market Data
    01:11
  • 12
    Linear Regression
    01:17
  • 13
    Estimation of Spending
    01:35
  • 14
    R-squared Value
    00:44
  • SECTION 4:
    Market Clustering
  • 15
    Cluster Analysis
    00:24
  • 16
    Cluster Analysis Methods
    00:28
  • 17
    TwoStep Clustering Method
    01:18
  • 18
    Ward's Clustering Method
    00:58
  • 19
    Ward's Clustering Method Example
    01:30
  • 20
    K-Means
    00:58
  • 21
    K-Means Example
    02:02
  • SECTION 5:
    Conjoint-based Segmentation
  • 22
    Conjoint Analysis
    01:00
  • 23
    New Business Idea
    00:27
  • 24
    Conjoint-based Segmentation
    00:43
  • 25
    Terminology
    00:49
  • 26
    Conjoint Analysis Essentials
    00:57
  • 27
    Conjoint Analysis Process
    00:52
  • 28
    Attributes and Levels
    00:51
  • 29
    Bundles
    01:04
  • 30
    Data Collection Techniques
    02:07
  • 31
    Survey Answers
    00:43
  • 32
    Coding Data
    00:56
  • 33
    Calculate Attribute Part-Worths
    00:28
  • 34
    Calculate Attribute Part-Worths Example
    02:40
  • 35
    Apply Conjoint Results
    01:40
  • SECTION 6:
    Course Exam
  • 36
    Exam for the SCANBA Certificate
    01:45

UDEMY BY THE NUMBERS

5,200,000
Hours of video content
19,000,000
Course Enrollments
5,700,000
Students

RATING

  • 6
  • 1
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AVERAGE RATING
NUMBER OF RATINGS
7

REVIEWS

  • Mary Ehmann
    Very good course

    Should have been more emphasis on how you code your data in Conjoint Analysis. Codes of 0s and 1s don't always follow the 'logical' interpretation. For example - For price - budget was coded as 1 and 0 coded as Premium so higher coefficient meant more preference for 'Budget item' - counterintuitive. I could see a lot of people getting confused at this important stage. Think it should be emphasized more.

  • Tatiana
    Maker Segmentation PRO

    I studied the course of lectures "Market Segmentaition PRO." The lectures of this course are easy to perception, and also full of information which i can already execute on practise in making solution in those or the other problems arising in the process of knowledge spheres of marketinga

  • Ilya Bochkov
    Great course

    Very useful course, contains important information. I find it very interesting, thank you for the opportunity to listen to it!

  • Darina Rohmanova

    In my opinion, this course is as clear as possible. It is useful to people, who wants to do market segmentation profession. I'm glad to complete this online-course.

  • Pudovinnikova Anastassiya

    I find that very interesting. Thank you!

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