Amazon FBA - How to Private Label Products & EARN income!
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Amazon FBA - How to Private Label Products & EARN income!

Sell on Amazon using FBA - Our focus is private labeling
4.4 (1,173 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
13,200 students enrolled
Created by Colton Shuell
Last updated 5/2017
Curiosity Sale
Current price: $10 Original price: $65 Discount: 85% off
30-Day Money-Back Guarantee
  • 4 hours on-demand video
  • 7 Articles
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to make millions by selling on Amazon
  • Learn how to Private Label your own products and sell like a machine on Amazon
  • Learn how to pick the perfect product to sell
  • Learn how to negotiate with overseas suppliers
  • Discover how easy it is to sell on Amazon
  • Design an appealing logo
  • Brand your product
  • Generate income from home
  • Formulate a business plan
  • Create awesome marketing pieces
  • Promote your product efficiently and effectively
  • Take stunning pictures of your products
View Curriculum
  • You should be familiar with Amazon. If not, check it out and buy something!

Let's see if this course is for you:

Want to work from home or anywhere in the world?  Would you like the opportunity to be your own boss and realize the sky is the limit for your income? The time is NOW. Here is your chance. You can really do this!  


-No fluff.
-I ALWAYS UPDATE OUR COURSE WITH THE LATEST AMAZON TWEAKS AND CHANGES! (Don't believe me? Enroll today to see the new lectures!)
-And so much more!

About me, Colton Shuell:
I have been selling on Amazon and Ebay since 1998. I started on a pull-out couch in a studio apartment with my wife after college. Things have changed drastically. Now, I am deeply saddened if I make less than a million in profit per year. 

I know what you're thinking, "There is NO WAY I could make a million dollars on Amazon...." STOP RIGHT THERE! This mentality has got to go. In fact, I have trained several others how to make an incredible income online. 

This course is all about the world of Amazon and how YOU can become a part of it. Now is the perfect time for you to make that income you have always wanted. 

Keep reading.

I have the secret recipe for increasing your income while simultaneously giving you more free time to do what YOU want to do. Imagine what you could do with an extra $1,000 or $10,000 a month. How much you make is up to you. 

The ingredients are simple, the method is proven. I break it all down step-by-step. I've done the research. I've made millions. I literally have become an Amazon EXPERT. Now, I want to share everything I have learned with other ambitious entrepreneurs like you!

This is NOT a "get rich" scheme. This is an outlined step-by-step approach to building a sustainable business. 

You will be taught how to buy your own products overseas, brand them (aka private label) and make them sell like hot cakes on Amazon.

Not sure what products to buy and sell on Amazon - no problem.  I have added exercises that can help you narrow down your ideas and get you focused.

What you will learn:

1. How to Private label products for overseas and sell on Amazon
2. How to negotiate with overseas suppliers
3. The building blocks of creating a sustainable business
4. How to get the lowest prices on products
5. EXACTLY how I source my Amazon products
6. The EXACT companies I use to get my products to the USA
7. A step-by-step guide on how to improve your ranking on Amazon to sell large quantities.

A few things you'll need:
1. Internet access
2. A laptop, tablet or computer
3. An entrepreneurial spirit

What perks do you get from me?:
1. An instructor who truly wants you to succeed and will answer any questions you may have on your journey to make a million dollars. Send me a message! I want to know what you're up to!
2. A step-by-step guide to success on Amazon with personalized advice.
3. A 30-day money back guarantee. In the rare case that you feel the course has been completely useless or isn't for you, let me know and I will refund you. You have nothing to lose and EVERYTHING to gain.

I believe in my course, because it has worked for many other students. You just need to follow the steps of the recipe. I will give you all the ingredients.  

What are you waiting for? Enroll today. 

I won't leave you behind. 

**NEW!!** Stay current with eCommerce news and trends. Join the Colton Shuell eCommerce Mastermind group on Facebook!

Who is the target audience?
  • Anyone who has an entrepreneurial spirit. Anyone who has ever shopped on Amazon and wants to learn how to sell their own product. No previous experience required.
  • Anyone who wants to take a course that is engaging and fun!
  • The Amazon course is meant for people who know they have what it takes to sell their products online.
  • This Course is great for people who already sell on Amazon and want to take their business to the next level
Students Who Viewed This Course Also Viewed
Curriculum For This Course
67 Lectures
Introduction Video
1 Lecture 05:21

Welcome to the course! Hold on tight, you are about to dive straight into the world of Amazon. Before we get started, I want you to know that there are updated resources attached to many of the lectures. 

Check them out! 


What you will learn during the course:

1. How to Private label products for overseas and sell on Amazon

2. How to negotiate with overseas suppliers

3. The building blocks of creating a sustainable business

4. How to get the lowest prices on products

5. EXACTLY how Colton sources his Amazon products 

6. The EXACT companies Colton uses to get his products to the USA

7. A step-by-step guide on how to improve your ranking on Amazon

A few things you'll need:

1. Internet access

2. A laptop, tablet or computer

3. An entrepreneurial spirit

What perks do you get from us?:

1. An instructor who truly wants you to succeed and will answer any questions you may have on your journey to make a million dollars. Send us a message! We want to know what you're up to! 

2. A step-by-step guide to success on Amazon with personalized advice

3. A 30-day money back guarantee. In the rare case that you feel the course has been completely useless or isn't for you, let us know and we will personally refund you. You have nothing to lose and EVERYTHING to gain.

If you are still reading, you rock. Our course is top quality and if you follow our recipe, you will be able to accomplish your financial goals. When you do, we want to hear all about it. 

Preview 05:21
Connect with your Instructor!
3 Lectures 07:17

(Lesson added 6/21/16)

I have had a bunch of students ask me how I got started selling on Amazon! I think this is such a great question and essential for you all to know. I want you all to remember that I am a REAL person that started at the very bottom. I had no money and was struggling my way through college. 

One day, I decided to make a change. In this lesson you will see EXACTLY what I did to get to where I am now. I will teach you an easy way to make some money so you can start importing your products on your own.

How I got started selling on Amazon

Surround yourself with other entrepreneurs! Like my page on FACEBOOK!

High feedback is so important! I need your 5-star review!

My name is Colton Shuell, I'm a real person who truly cares about helping you succeed. I want to know that this course has been worthwhile for both of us. 

((NOTE: Before you leave anything less than a 5-star review, contact me by sending a message, asking a question, or starting a discussion. I want to make sure you are 100% satisfied with the course. I am willing to answer any of your questions or add any content you would like to see to get your rating up to 5 stars.))

I have spent countless hours building this course, responding to questions, adding new content, only because I KNOW making a million dollars is possible and achievable. Why would I invest so much time in something if I did not believe in it 100%?

So, if you like the course, it would mean the world to me if you left a 5-star rating.

If you have questions about anything related to Amazon or Alibaba, start a discussion or send me a message. 

I'm a real person who really cares and I want to hear from you!

Leave me some great feedback! Your opinion matters so much!
Let's get started - Selecting a product to sell on Amazon
5 Lectures 26:37

Picking the perfect product to sell on Amazon is critical to your success. It is one of the first steps you need to complete on your journey to make a million dollars on Amazon. It also is one of the trickiest and exciting decisions you will make. 

**Check out our downloadable flow chart that is attached to this lesson! It will give you a SUPER basic idea of what kind of product you should sell and a few helpful hints**

In this lesson, you will learn various techniques for discovering the best products to sell. We will show you where to find your products, where to source your products, which products are flying off Amazon's shelves, how to calculate profit and so much more.

Preview 11:05

I just made this practice activity for you all! It is exactly what I do when I am looking for new products to sell!

Exercise: WHAT SHOULD YOU SELL?! Part 1

(video added June 15th, 2016)

You requested it and we made it!

The next video has been requested by multiple students. It is about finding the PERFECT product, even if you have a small budget. On Udemy and in the United States, the popular term for creating a business with a limited budget is coined, "starting a business on a shoestring budget". Basically, you don't have to be a millionaire to start a business on Amazon. If you have $300, $50, or $10, then YOU can start a business too.

Motivation: Success is all about taking advantage of the cards your have been dealt in your life. If you are able to master this concept, then you will find success. 

If you want to learn:

  1. The best way to find a hot-selling product on Amazon
  2. If passion OR profit should be your motivation when choosing a product
  3. Which products are the best-sellers on Amazon
  4. How to tell if a product is selling well
  5. and so much more...

Then, THIS is the video for you. 

(P.S. Keep those requests coming! I enjoy making these videos for you all and hearing your success stories.)

Picking a winning product on a "shoestring budget"

***UPDATE: (Just added!) BEFORE YOU PURCHASE ANYTHING!! Check out the attached list of items that are NOT allowed to be sold on Amazon. You will also find items that ARE permitted to be sold on Amazon. The PDF is attached to this lesson. I gathered this info just for my students!***


So, you've decided to sell on Amazon. Great choice! What do you want to sell? This lesson is all about you. We will break down the reasons why it is so important to sell a product that interests you. We will help you find your niche market, one that is exciting for you and profitable.

Don't worry! If you aren't sure what you want your niche market to be, we have you covered. We will give you alternate ideas on which products you may want to start selling. This lesson is sure to encourage you and let you know that making a million dollars on Amazon is not only possible, but fun. You can do it!

Let's find your "niche" market lesson (+PDF activity attached)

I just made this practice activity for you all! It is exactly what I do when I am looking for new products to sell!

Exercise: WHAT SHOULD YOU SELL?! (Part 2)
Listing your item on Amazon
14 Lectures 54:56

Added 8/4/2016

I have had several of you ask me, "How do I list my product on Amazon?" So, I have created this step-by-step guide to explain every detail of what to do. After you watch this lesson, you will know EXACTLY how to list your item and how to list it well. 

This lesson is for those who want me to break down the product listing process on Amazon. I can be pretty tricky, especially is you have never listed a product before. If you know how to list a product, I would go ahead and skip this lesson or skim through it. If you want to be absolutely certain that you are listing an item correctly, I would watch the video in its entirety. 

*NEW!* (For beginners) - step-by-step guide on listing an item on Amazon

Want to get ahead of your competition? This lesson is for you. 

We don't know about your experiences with Amazon, but we have run across several product descriptions that are practically impossible to read. In these listings, we found so many grammatical errors, incorrect uses of various words, missing pronouns, and many more more cringe-worthy mistakes. It is a little mind-boggling that they would even be allowed to list on Amazon! We have found that how a company lists products directly reflects the quality of that product. This means if the description is horrible, the product will most likely be terrible as well. 

But, luckily, that's not something you would ever do. Phew! You are clearly smart and know the importance of having a superior listing for your product. It can seriously make or break you in the long run. We want to expand on what you already know about product descriptions by giving you several specific comparisons of what we would consider a "great" product listing, and what could be deemed a "bad" product listing.

By the time you finish watching this lesson, you'll be a pro.

(For the more advanced) - How to list a product on Amazon

*Added 8/4/2016*

A few students have asked me about getting their products approved on Amazon. I decided to make this video just for you all. Thank you so much for your feedback, I truly want to see each and every one of you succeed. 

What is this lecture about?
This is a great lesson for all of you who aren't sure what to sell on Amazon. Knowing if you need to submit your product for approval could make choosing a product much easier. If you aren't sure how or when to submit your product for approval, I will show you exactly what steps to take in this video. Remember, not every product needs approval. 

Check out this video to learn how to establish if your product needs approval. 

*New!* Applying for category approval on Amazon

*Added 8/8/2016*

Your product title is one of the first details a customer will see. Your title, depending on how it is worded, could cause the customer to click on your product or keep scrolling. 

But, how do you know if you have a great product title? This lesson will give you the rundown on exactly what makes a superior product title and what steps you can take to reel in your customers. 

*NEW* Product title part 2

(added 6/24/16)

Your business name is vital to your success!! 

One of the first impressions your customers will have of your business is your company name. The name itself should reflect certain characteristics that I will explain to you in this lesson. I have created this lesson because it is imperative that you have a good name.

A few of my students have messaged me with a few names they were thinking about for their company and asked me for my opinion. Some of the names were fantastic, but I was pretty shocked at some of the other ideas they had. 

Look, I know it's difficult to choose a name, especially when more and more names are being taken by other vendors on Amazon; but, that does not mean there isn't a great name for your company still available. 

In this lesson, I am not only going to talk about what characteristics your company name should include, but I am also going to dive in deeper and explain just how your business name can affect your entire entrepreneurial journey on Amazon. 

Business name - IMPORTANT!

One of the most important aspects of selling on Amazon is your brand name. Start thinking about what company name you want people to see when they are browsing online. Shoppers will be drawn to a product that has a specific brand name, over a generic label. We have found that if a product is private labeled, it is easier to market and sell. 

 This mini lesson is all about creating that brand name. There are certain aspects to its creation that you should be aware of before you get going. We will even give you a specific example of the difference between a generic name and a private label. 

By the end of this video, you'll be able to identify which products are generic and which ones have been private labeled. Bonus! If you follow these steps, no one can sell under your listing, meaning so much more profit.

Private labeling

Calling all creative minds! This is your time to shine.

Creating a logo is crucial to your mission of making a million dollars on Amazon. This lesson will teach you the essentials on creating a great logo, and will also get your creative juices pumping. 

Not so creative? No problem! There are talented people out there that would love to design your brand logo for you. This lesson will show you easy and cheap ways to get a cool and appealing logo for your product.

Ready? Let's go!


Pop quiz! What is a keyword? 

If you're not sure, a "keyword" is a word that describes the "content" of something. In this case, the "content" would be your Amazon product. In order for Amazon customers to be able to buy your product, they have to be able to find it. Most people would think if you had a blue hair brush to sell, you would simply want to use "blue" and "hair brush" as your keywords. It's a great start, but it needs much more. 

In this video, you will learn that it is your responsibility to help customers find your product by incorporating the most popular keywords in your title and description. You will learn how to choose keywords that are both unique and direct. 

We realize that selecting the perfect keywords takes time and dedication, but we will be here to guide you every step of the way. Let's get going!


A UPC code? Where in the world do you find those things? Don't panic! It's easy. We will show you exactly how. In this mini lesson you will learn how to get a UPC code and how to prevent others from selling under your listing. We also will let you in on a few secrets that have made us so successful. Stay tuned!

Getting UPC codes

I just made this practice activity for you all! It is exactly what I do when I am looking for new products to sell!

Exercise: WHAT SHOULD YOU SELL?! (Part 3)

Getting the buy box is key to a profitable experience on Amazon. It goes almost unnoticed to the casual Amazon shopper, making it even more crucial for a seller to have. If you have the buy box, you have an amazing advantage over any other person that is trying to sell the same product.

Look, we have been there. We know what we are talking about. That's why we can't stress enough how important it is for you to have this. In this lesson, we will show you how to get the buy box on your listing. This step will ensure that others do not undercut you, steal your sales, and will save you countless hours and headaches. 

How to get the buy box on Amazon

We want you to make the most profit possible on Amazon. 

Initially you might think that packaging all of your products and sending them off to customers would save you the most money. In some instances, you would be correct! But, don't make that decision until you know the facts. Check out this video to learn when you would want to fulfill orders yourself versus having Amazon fulfill them. You may be surprised at what you find out.

Amazon fulfillment vs. seller fulfillment

Before you make any hasty decisions, let us fill you in on the latest Amazon pricing strategies. 

As more and more people look to Amazon as the number 1 platform to sell their products, the competition gets steeper and steeper. We want you to be prepared for anything. This video is all about the latest pricing strategies that you can use to sell a ton of products on Amazon. These steps are very specific, so follow along closely. 

Over the years, the strategies changed and sellers had to shift the way they initially priced their products. That's where we come in. We have that cutting edge information that the other courses are afraid to tell you. 

Let's get rollin'!

Pricing strategy

High feedback is so important! My name is Colton Shuell, I'm a real person who truly cares about helping you succeed by offering you the best tips and secrets. I want to know that this course has been worthwhile. 

I have spent countless hours building this course, responding to questions, adding new content, only because I KNOW making a million dollars is possible and achievable. Why would I invest so much time in something if I did not believe in it 100%?

So, if you like the course, it would mean the world to me if you left a 5-star rating.

If you have questions about anything related to Amazon or Alibaba, start a discussion or send me a message. 

I'm a real person who really cares and I want to hear from you!

Like this course? Make sure to rate it!
How feedback relates to sales
4 Lectures 15:42

In the world of Amazon, you have to constantly be thinking about how to outsmart your competition, because they will constantly be thinking about how to outsmart you. That is the nature of the online business world, and you have to be prepared for it. Let us help with this, we won't lead you in the wrong direction. 

One of the best ways to dominate a category on Amazon is through the feedback that is left by your customers. In this lesson, we will teach you all about how your feedback impacts your ranking on Amazon. We will discuss the algorithm behind it all and what it takes to be at the top. It's not complicated, you'll catch on quick!

And, since this point is so critical to your success, we have even included various tips on how to improve your ranking so that you can become as successful as possible. 

Let's rock'n'roll!

Feedback is everything - Part 1

More FBA Information

(Added 6/29/16)

Product feedback is EVERYTHING. I'm serious. 

I need to emphasize the importance of getting high feedback on your products. I have created this new video because it contains additional information that will help you along your way to financial prosperity. If you want to know how to get high feedback, watch this video. It will help spur Amazon's algorithm to your advantage and get you higher up in the rankings. 

Check it out!

New! Feedback is everything - Part 2

Are you looking to sell the same product as someone else? Perfect! Now you can use their feedback to improve your product! Before you get going, make sure to watch this lesson, because it will help you immensely.

This lesson is all about pinpointing the problems of another seller's product and then using that feedback to your advantage. Knowing what customers are complaining about, updating your product design, then selling a better product, will improve your sales and increase positive reviews. It also will prove that your company is legit and sells superior products. Who wouldn't want that? 

We will show you a specific example and explain the multiple ways another seller could improve upon that same product. The better the reviews, the more money in your pocket!

How to use other sellers' feedback to your advantage
Shipping and working with overseas suppliers
18 Lectures 01:00:02

So, you are browsing Alibaba for some cool products and you see two people selling the same thing! One has better reviews, but it is more expensive...what should you do? This lesson will give you the inside scoop on how to distinguish between a "reseller" versus a "factory owner". They look pretty similar to the untrained eye, but I don't want you to get caught paying more than you need to. 

Knowing the key differences will save you a lot of time and money. I have all your answers in this lesson! 

Check it out!

Alibaba resellers vs. factory owners

The scariest part of this whole process is sending your precious money over to a supplier. I totally understand. I've been there. I know that this project is a major investment of not only your money, but your time.

In this video, you are going to learn what is considered "normal" when it comes to transferring money. There is a rule you should know because it will make you feel much more confident in your supplier, especially when they adhere to it. You will also learn about the various options you have when it comes to sending your money via a wire transfer. There are many options, we can't wait to share!

I will also spend a bit of time showing you how to protect yourself against any avoidable scams. You'll learn how to detect any suspicious activity and prevent yourself from losing money. 

Sending money to overseas Alibaba vendors

A secret has been revealed! *sourcing products*

Hold on! Before you start communicating with a supplier, you'll need to learn the art of negotiating. Our theory behind getting the absolute lowest price for your products has been proven to work. We use this same process in our negotiations today. We have regularly modified and updated the theory over the years, so that now it has been perfected. It is one of the only methods to not only getting your product at a low price, but also having the supplier treat you as a top priority. 

This lesson is all about how to talk to your supplier. We will give you the tricks of the trade on exactly what you should do and say. We have boiled the process down into a series of easy steps. This means you will know exactly what to say in your initial message, as well as every other message, until you seal the deal.

Let's get rolling! There is no time to lose!

The art of negotiating

You've selected your product, designed a logo and contacted the perfect supplier.

It's time to order a sample!

This is one of the most exhilarating experiences you will encounter on your journey to make a million dollars on Amazon. Your supplier will happily send the sample directly to you in the mail. When that package arrives, you will be ecstatic. You will get to see all of your hard work bundled into a cool product. 

This lesson is all about the importance of ordering a sample from your supplier and how you should evaluate your product after you receive it. 

Ordering a sample

Want to talk like a boss when it comes to sourcing a product from overseas? Who wouldn't want that?

Well, it's really not that complicated. You just need to know some key terminology. This mini lesson will give you the information you need to command respect in your messages and become a top priority for your supplier. 

We will dive into detail on the differences between FOB and EXW. Don't know what these stand for? No fear! After this lesson, you will be a pro and you'll be that much closer to getting the best deal possible on your products.

FOB vs. Ex Works

Have you ever thought of how you would get your products transported from overseas? The first thought that comes to mind is perhaps a typical forwarding company like UPS or FedEx... That's what we thought too. Wow, were we wrong! Luckily, we did some research and found out some information we need to share with you. It will change your whole perspective on how supplies are moved from one country to the next. It will also save you a lot of money, meaning more money in your pocket!

In this lesson, we will be giving you our opinion on the multitude of shipping methods that can be used to get your product to the USA (or any country for that matter). These methods have been tested and proven by our company and we know just how reliable they are. In fact, we still use them today. 

Various shipping methods

You've done your research, selected a nifty product and followed the important steps we outlined. Great job! 

Now, you are about to order a whole ocean container of that awesome product you chose. How in the world will you get it across that massive ocean? What quality companies are out there? Who can you trust?

By popular demand, we have decided to give you the EXACT names of some amazing and trustworthy freight-forwarding companies. We really want to set you up for success, so this information is vital for you to know. 

(Even today, we still use all three of these companies to transport our product.)

Finding a great freight forwarder

A secret has been revealed! *Freight Forwarding*

We know that not a single person enjoys dealing with paperwork, but if you want to sell on Amazon, it comes with the territory.

When you are importing products, you are going to need four essential documents. You will be required to provide these to US customs in order to get your products into the United States properly. This video goes into depth on exactly what is necessary for you to have to be successful. We will also give you some of our own experiences on the importing process that will save you time and money. 

Here we go!

Four essential documents for setting up overseas shipments to your country

When that shipment arrives at the port, a few tasks must be completed. You will be working with a limited amount of time and the best way to ensure you won't get any extra bills, is to recruit a team. This video breaks down exactly what you will need in order to get your products out of the ocean container as efficiently and effectively as possible.  

Receiving large shipments

Why learn the hard way, when we already have? 

In this short video, we are going to prep you for some potential headaches. These are situations that are unavoidable (unless you are extremely lucky, which you might be!). We want you to know a few, so you won't be surprised when they occur. We won't bore you for hours with this information, we will simply skim over it and you can directly ask us any questions you want. We will talk about closures, delays, inspections and so much more. 

Get ready!

Potential unavoidable shipping headaches - Customs

As you get going, you're going to learn the importance of getting bonded. This isn't as essential if you are just getting started, but as you progress and import more and more products into the United States, getting bonded becomes increasingly more necessary. 

In this lesson, we will answer the following questions about getting bonded:

  • How much will it cost? 
  • Is it recurring? 
  • Which country do you get bonded through? 
  • Who can help you with this?

Stay tuned!

Getting bonded

You see them everywhere; on food containers, clothes, books, cars, toys, and more. What are we talking about? We are referring to those "made in China" or "made in Honduras" labels. (The country changes based on exactly where the item was manufactured.) 

Did you know it is actually a requirement for you to have those labels on every single packaged item that you import and sell in the United States? So important that if you do not have them, you could be heavily fined. We REALLY don't want this to happen to you. 

In this lesson, we will teach you all about these labels, where to get them, who applies them, and so much more. Stay tuned! 

The importance of those "Made in China" labels

If you don't have a lot of extra space in your home, we have a solution for you! Check out this video to learn all about where in the world you can put your imported products once you receive them. We will teach you a few things we have learned by experience, so you can avoid these same mistakes and make even more money. 

How to store your products

Why is everyone so excited about drop shipping? We wonder the same thing.

We are sure you have come across the term "drop shipping" multiple times as you began your entrepreneurial journey. It sounds great, right? Essentially, you can completely bypass Amazon FBA or seller fulfillment and sell imported products directly to your customers. Who wouldn't want that?

Wait! We want to go ahead and warn you about jumping on the drop-shipping boat. We will give you multiple examples of how drop shipping is not in your best interest or the best interest of your customers. This video will clarify our exact concerns with drop shipping and prepare you to make your own decision about it all. 

Drop Shipping - Part 1

"Drop shipping" is all the rage right now. Everyone thinks that they will make a million dollars by simply drop shipping their products to their customers. In fact, this lesson will bust all of those myths and give you the inside scoop on the benefits and risks of drop shipping. 

Just to remind everyone taking this course, we specialize in starting from the ground and building up. We want you to build an entire Amazon empire. We don't want you to limit your possibilities by drop shipping. It is almost like drop shipping boxes entrepreneurs in and doesn't allow them to capitalize on all the potential sales from private labeling on Amazon.

Drop Shipping - Part 2

Naturally, you may be a little apprehensive about listing your product in a foreign country that you don't speak the language in. We don't blame you! What would you do if someone had a question for you? We have figured it all out for you, and will explain in this mini lesson. 

We will show you the various options you have for communicating to your customers in their native language. Engaging with your customers or prospects by reaching out to them or responding to their messages, will help you climb the rankings in your category and will keep your customers happy. 

Happy customers = Happy you

How to communicate in other languages
Three ways to sell products on Amazon
3 Lectures 07:22

(Added 6/20/16)

This has been a popular question from my students: What are the different ways someone can sell on Amazon?

In this video, I will show you the first way. I won't tell you what it is in the description, because this information is for people who signed up for the course only.

It is super useful and you can take advantage of it when you go shopping at the mall or see a big sale! Check it out! 

Part 1 - The first way you can sell

(Added 6/20/16)

In this video, you are going to learn all about the second way you can sell on Amazon! Now that you understand the first way, this video will supplement your knowledge. 

Let me warn you, this way is a bit more complex. It requires someone who is dedicated, motivated and creative. (I think that person could be you!) The best advantage about the second way of selling on Amazon is that the profits are incredible! 

Are you ready to get going?! 

Part 2 - The second way you can sell

(Added 6/27/16)

Part 3 is how you make the most money selling on Amazon. It may be the most labor intensive, but it is the only method that can make you the most money. 

**Remember, you build a house brick by brick, it doesn't pop up overnight. You should have the same mindset with your Amazon business. Anyone trying to tell you anything different, does not have your best interest at heart.**  

Part 3 - The third way you can sell
Taking Amazon to the next level
7 Lectures 27:04

When is it the right time to get started advertising on Amazon? The sooner the better, but you need to know what you are doing. It seems pretty simple, right? Not exactly. There are so many variables that go into the equation of advertising on Amazon. If you know what each variable stands for, you'll be able to achieve the profitable results you want. We have mapped out the path in this lesson. Know that each step is solid and important, because each step has been molded and finessed over the years we have been selling on Amazon.

After watching this lesson, you'll know how to use Amazon's advertising system to get the correct customers to your product listing. The more customers that see your product, the more likely they will buy it. We will also fill you in on how you can raise your conversion rate, target the correct audience and improve your CPC. 

Advertising on Amazon

For all those who have successfully ordered their product from their supplier and have started selling on Amazon, this lesson is for you. 

Do you want to guarantee your pipeline of money? Of course you do! You don't want anyone stealing your thunder and capturing your sales.

This is where learning about registering your trademark and applying for the brand registry on Amazon becomes critical. 

In this lesson, we will answer the following questions:

  • How do you register? 
  • What is a "brand registry" on Amazon? 
  • How much will it cost? 
  • How long will this process take? 

Once you follow the steps of this video, you are golden.

Brand registry

*added 8/9/2016*

Watch out!

When you start making moves on Amazon, your competitors will notice. They will try to profit from your success by copying your product and hijacking your listing. unfair, right? I want to save you from this. If you don't think it could happen to you, guess again. This sticky situation happens ALL the time, but not everyone handles it in the correct way. 

In this lesson, I will explain exactly how to handle a listing hijacking, so that you can continue to excel on Amazon and make a ton of money. 

*NEW!* Protect your product and your brand - listing hijacking

What kind of entity do you want to be? 

Once you begin with Amazon, you should start thinking about how you want to legally sell. What the heck does that mean? Well, let us explain. You can legally sell in multiple ways, but we focus on two of the most popular forms, selling as an individual and selling as a S corporation. Get your notebooks ready, because this video will dive into the specifics on how these two differentiate and which one we recommend.

In this lesson you will learn:

  • What is the difference between a S corporation and selling as an individual?
  • How do you start selling as a S corporation?
  • What are the risks when you sell as an individual?
  • How much will it cost to become a S corporation?
  • Who can help you with this process?

Selling as an individual or a corporation

Pictures are incredibly important to your success on Amazon. They will make or break you. This mini video gives you some great information on what customers are looking for when they want to purchase a product. 

Hold on tight!

Product images part 1

*Added 8/8/2016*

Product images are so important.

I wanted to add this video to give you all even more tips and tricks on how to get great product images. This lesson is mainly for people who do not have a professional camera and are looking for a way to get high-quality pictures at a reasonable price. 

*New!* Product images part 2

*Added: 8/8/2016*

The product description page is so important. It can literally make or break you. In this lesson I will explain some additional tips and tricks you can use to make your Amazon listing stand out from the rest. 

*NEW!* Product Description Page
How to beat your Amazon competition
2 Lectures 09:31

You have probably figured out the exact product you want to sell on Amazon. Unfortunately, you most likely aren't the only person selling it. That's just the nature of the business.

Let us teach you how to beat your competition. We want to give you the tools you need to have a huge advantage over them. There is always something you can do better than a competitor and we want to show you how. We will teach you how to use Feedback Genius to get more positive reviews and prevent negative reviews. 

How to beat your competition - Part 1

(Added 6/20/16)

You wanted more, so I have went ahead and created "PART 2" of how to beat your competition on Amazon. A lot of you have already picked your product, but are realizing how saturated the market is. Don't panic. This is absolutely fine. This lesson will give you the knowledge you need to have an advantage over you competition and steal their sales. 

It's a jungle out there in the world of Amazon, but with this course you will become King or Queen! 

How to beat your competition - Part 2
More tricks on taking Amazon to the next level
6 Lectures 25:42

*Added 8/5/2016*

Credibility is KING when it comes to people feeling comfortable purchasing your product on Amazon.

In this lesson, I am going to show you one method of how you can directly affect your sales and convert those customers who are on the fence. Many customers will not want your product if it looks like the company is not legit. Over the years, getting these customers to purchase your product will significantly affect how much profit you make. 

If you want to learn exactly how to increase your credibility on Amazon, this lesson is specifically for you.

Gain credibility - how to build a great website

The world of media sharing is always expanding. Everyone has heard of "YouTube", right? They know it is a site full of great music videos, news articles, and funny situations; but, also a place where they can learn. Why not capitalize on this? It's free and it's super easy! 

This short lesson is all about how you can use YouTube videos to your advantage. It also will dive into some of the aspects of YouTube that can significantly help boost your sales and ratings on Amazon. 

YouTube videos

Want to add a turbo boost to your rocket? One way of doing that is selling your product in other countries. There is what we would coin a "mini gold rush" occurring all over the world, because other countries have just recently opened their doors to the world of Amazon. People around the world want the convenience of Amazon, just like we do.

We would advise you not to start this until you have tested and proven that your product can sell in the United States. We have found there is just as high of a demand for the USA's high-selling products as there is in other countries.

This lesson will go into detail on exactly what you need to have in order to start selling in these countries. These items can take months to obtain; so, once you're established, you better get a move on it!

Let's get going!

Tips on selling in Europe and abroad

*Added 8/5/2016*

Some of you all have been asking me if there are any other ways to beat your competition. Yes! There is always at least ONE more way you can dominate someone else who is selling your same product. The Amazon market is saturated with sellers, but not necessarily "great" sellers. I've created this lesson to give you one more method of becoming a "great" seller on Amazon. Check it out!

Are you looking for a way to get ahead of your competition? In this lesson, I will show you how to incorporate free gifts into your Amazon listing. I will also give you some critical tips on what kind of free gift you should offer your customers. 

Everyone loves a free gift

*Added: 8/9/16*

Rewarding customers is always a good idea. It not only leaves a great impression of your company, but also increases the likelihood that they will mention your product to a friend. (Word of mouth is one of the best ways to market your product.)

In this lesson, I am going to tell you exactly what I do to reward my customers. It is a method that has proven itself to me time and time again.

Check it out!

*NEW!* Send customers promotional coupons

Added 8/5/2016

Are you interested in selling on other platforms besides Amazon? Are you wondering if you will have enough time to ship out all of the orders to your customers?

In this lesson, I will solve these issues for you by explaining Amazon's "Multi-Channel Fulfillment" option. Knowing how to use this feature will save you an incredible amount of time and money as you build your business. 

You have GOT to see this. 

*NEW!* Multi-channel fulfillment
3 More Sections
About the Instructor
Colton Shuell
4.5 Average rating
2,245 Reviews
27,120 Students
5 Courses
Husband, International Businessman, Real Estate Investor

I found this quotation one day and it changed my perspective on the world. Here it is:

"It's a funny thing about life; if you refuse to accept anything but the best, you very often get it."

I won't let you settle for anything less than the best, because I know the "best" is within your reach. I created my courses to help you get to your entrepreneurial goals and I promise to be there every step of the way. 

Send me a message and let's get going!