Web Scraping for Sales & Growth Hacking with Import io

No coding necessary. Now anybody can get data they need in minutes. This is a game changer for sales & marketing.
4.1 (157 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
12,636 students enrolled
Instructed by Matt Ellsworth Business / Sales
50% off
Take This Course
  • Lectures 19
  • Length 3.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 11/2013 English

Course Description

"Understanding how to scrape the web can be a startup employee's best asset. This course makes it dead simple without any prior technical knowledge."

- Max Altschuler, Founder @ Sales Hacker Conference

I've made my career out of growing companies and no matter the stage your company is in, you're always trying to find your unfair advantage that provides sustainable growth now and into the future. When I first learned what web scraping was I knew it was a game changer! Being able to grab massive amounts of data from the web for leads was the unfair advantage over my competitors I was looking for.

The only problem was that I had to know how to code to use it. I spent months learning to code just so I could start utilizing web scraping, but this course shows you have to skip all of that.

Learn to scrape without code

Imagine you could have all the web data you need to power your sales team or your marketing efforts and you can get it in minutes. Research that takes hours, sometimes days or even weeks can be accomplished over and over with the click a button. Web scraping is more powerful than you think.

You're here because above all else you want to be successful and you want your company to benefit from that success. You're one step ahead right now, but let's make that 10 steps ahead, today.

If you're here because your competitors are growing faster than you, or you are losing opportunities to other peers that are more efficient than you, this course will give you the tools to be more efficient and beat the competition.

  • You want or have a job in growth (sales, marketing, business development)
  • You want to crush your competitors - This course will teach you how to create track your competition's job postings, media coverage, and expansion plans.
  • You want to easily capture the names and content of the publications writing about you - I'll show you have to search all of the blogs & publications in your field and compile that into one dataset.
  • You want you to create massive lead lists for your sales team - You'll learn to scrape sites like Yelp & Crunchbase and export the results into a spreadsheet to load into your CRM.
  • You want to optimize your content marketing effectiveness - Want to know what's getting submitted to news sources like Reddit & Hacker News? I'll show you how to get intelligence on the posts from top influencers.
  • You simply want to be the best! - There's so much more to unlock and we're going to work on that together.

Some of the sites you'll scrape in this course

  • Twitter
  • Yelp
  • Reddit
  • Hacker News
  • And many more!

We'll be learning to master the Import. io tools and I'll be adding new videos and datasets all the time. There are new videos in the works right, on top of what you already see here.

Students are encouraged to share their strategies for scraping in the course that will become a much larger community of people growing their businesses together.

What students are saying about the course

"The lessons taught in this course provide the tools to make a single sales rep worth 3x by making it easy to source thousands of targeted leads. This is a must see course for teams trying to get the most with limited resources."

-Ryan Budd, Growth @ Square

"This is the ultimate course for anyone who wants to reach new customers."

-Tristan Pollock, Co-Founder & COO @ Storefront

"This course is for anyone wanting to mine any public data on the web. The competitive intelligence section is pretty much exactly what anyone who can benefit from collecting info about their industries competitive landscape."

-Louis Abramowski, Founder & CEO @ Unbenchable

"More leads, less time, lower costs? I'll take it. This is a must have for early startup teams looking to send their growth chart up and to the right."

-Soso Sazesh, SEM & Paid Acquisition Expert

What are the requirements?

  • Windows, Mac, or Linux PC
  • Google Account
  • No prior experience needed

What am I going to get from this course?

  • Learn the basics of web scraping
  • Make massive and targeted lead lists from the data available on the web
  • Learn how to search all your industry blogs at once and grab all the headlines & links
  • Learn how to track your competitor's jobs pages to see who they are hiring next
  • Learn how to scrape sites like Yelp for the data you need to power your sales team
  • Optimize your content marketing researching popular sharing sites like Reddit & Hacker News

Who is the target audience?

  • Anyone hell bent on dominating all challengers out there!
  • Marketers looking for more data on their users
  • Sales teams or people looking for an edge on the competition
  • Engineers that are tired of writing scraping scripts and want an out of the box solution
  • Teams looking for data about their customers and the markets they serve

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: An Introduction to Web Scraping

This lesson introduces the concept of web scraping and how it works at a high level. The goal is to make sure you understand what is happening behind the scenes when we start extracting data.


This lesson acts as a guide for figuring out what sites you should scrape and what patterns to look for when scraping.


This is lesson covers installing Import.io and a brief overview of the features.

Section 2: Connector Basics: Creating a PR News Dashboard of top industry blogs

This lesson will show you how to start creating a PR news dashboard for your company. We'll use an example that applies to the retail space.

PR News Dashboard Part 2

This lesson shows you how to combine multiple connectors into a data dashboard. You can use this dashboard to watch over keyword searches on multiple sources for your business.

Section 3: Extractor Basics: Tracking your Competitors using Extractors

We're going to pretend that we're Lyft in this lesson. We're quickly building an extractor for Uber's jobs page so we can learn about what positions they're hiring for.


We're going to start spying on Uber's blog to see what cities they are launching in.

Section 4: Crawler Basics: Crawling for the Top 1000 Twitter Users

Let me show you how to find the top 1,000 Twitter users and grab their Twitter handles + other profile data.

Section 5: Reddit Scrapes

We'll crawl Reddit.com for a list of all the Subreddits.


Now let's get a list of all the moderators for each Subreddit.


We have a list of the moderators for every subreddit, let's crawl to find out how what links they've been submitting.

Section 6: Yelp Scrapes
Yelp URL Spreadsheet

In this lecture we'll cover how to crawl through Yelp results of a search using Import.io as well as a spreadsheet template I made to make this a much faster experience.


Now that we have a list of links to Yelp Business Profile pages, we can run those through another crawler to get extra details like the website for the business.

Section 7: Twitter Scrapes
Twitter Crawl Spreadsheet

This lesson shows you how to make massive lists of Twitter users that are highly targeted. Looking for a list of data scientists? This will show you how to find them.

Section 8: Hacker News Scrapes

We're going to grab the top 100 Hacker News users so we can get a list of all their submissions.


This shows you how to crawl through all the submissions for a particular user and/or all the top 100 users.

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Matt Ellsworth, Mastering Early Stage Growth

I've made my career out of growing early stage companies for the past 10 years. I'm working at my 4th startup and leading growth to help thousands of retailers open up stores in the physical world, not just online. I've got a passion for creating sales & marketing machines and building long lasting businesses. I love to teach and share what I've learned with other entrepreneurs.

The courses I'm creating help small teams compete with limited resources and win. Get more with less.

Ready to start learning?
Take This Course