Twitter for Small Business Owners
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Twitter for Small Business Owners

A guide to maximizing your Twitter success by improving the way you use Twitter.
4.8 (20 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
864 students enrolled
Created by Ashley Faulkes
Last updated 3/2014
Current price: $10 Original price: $30 Discount: 67% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 4 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Make using Twitter simpler and more effective by using some pro tools
  • Drive more traffic to your website
  • Improve the effectiveness of your tweets (better content, optimized tweets, optimal timing)
  • Increase your engagement on Twitter (interactions, retweets etc)
  • Increase your following on Twitter (more targeted followers in your niche)
View Curriculum
  • Basic Knowledge of Twitter

Are you struggling to get the results you need from Twitter?

In this course I will take you to the next level on Twitter by showing you, step by step, how to use Twitter to achieve the best results for your business.

I will teach you how to:

  • Make sure you get noticed on Twitter
  • Show you how to get more clicks and engagement
  • Use the advanced features of Twitter effectively
  • Make your Twitter life easier and more effective, saving time and money
  • find targeted followers and customers in your niche

Ultimately, I will teach you all the techniques I use to make Twitter my number 1 source of social media traffic to my website and business

If you find Twitter confusing or you just aren't getting the results from Twitter that you expect, try this course - Learn to use Twitter like a Pro.

With Udemy's 30 day money back guarantee, what can you lose?

See you in the course!


Who is the target audience?
  • Anyone looking to improve their Twitter experience
  • Small Business Owners
  • Bloggers
  • Internet Marketers
  • Website Owners
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Curriculum For This Course
32 Lectures
Course Overview
1 Lecture 03:27

In the overview we will show you what Twitter for Small Business is all about.

We will show you in detail what will be covered in the course and what you will learn.

Preview 03:27
Twitter Profiles - Take yours to the next level
5 Lectures 15:50

Improving your Twitter Profile is key to improving your following and interactions on Twitter.

Your Twitter Profile is the first thing that people see when deciding to interact with you, so you need to take it as seriously as you would your business card or website.

In this video we will go over all of the things you need to do to make your profile the best possible.

Preview 01:40

It is important to go through the basics of the Twitter profile so that you understand all of the elements and their uses.

Also, when we are speaking about the Twitter profile, it is helpful for you to know what you can change and where. Not only that, but knowing the best way to do so, as well as any limitations.

So in this video, we will break down all parts of the profile and get a good overview.

Twitter Profile Basics

The Twitter profile contains three images, and in this video we go over each one.

From the profile image, which is essentially you or your company. to the header and background, which provide additional places to add branding.

We will also cover the sizes available for these images, which can be found here

Twitter Profile Images

Your Twitter bio is the most important element in your Twitter profile.

People will read your bio and find out what you do, what you tweet about and who you are.

We will go over all the dos and don'ts of Twitter profiles to give you the information you need to make a professional Twitter bio easily.

Twitter Profile Bio

A helpful lists of resources and tools to help you with your Twitter Profile

Profile Resources and Tools
Improving Your Tweets
10 Lectures 43:36

Tweeting is very easy.

Tweeting well is far more difficult than you may have thought.

In this video we will show you many of the things you need to consider when tweeting, and give an overview of what will be covered in this section.

Once you have finished this section, your tweets will start improving, your engagement increasing and you will find you get more followers too.

Preview 04:01

Sharing great content is easier said than done.

So in this video we will show you some methods and sites to help you organize and find content to impress your followers.

Finding Great Content - Part 1

FInding great content can be as simple as knowing who the influencers are in your niche.

Influencers are typically experienced and well connected, so finding out who they are and following their blogs can give you a boost in many ways. But first and foremost, they deliver top quality content you can share with your community.

In this video we will show you a tool for finding the top (and even not so top) influencers in your niche.

Finding Great Content - Part 2

In this video we will go over what makes up the Perfect Tweet.

We will show you which elements improve your tweets, and which ones don't.

By learning some best practices, you will know how to improve your tweets in no time.

Create the Perfect Tweet

In this video we will go over what makes up the Perfect ReTweet.

You will spend quite a lot of time on Twitter retweeting, so it pays to know how best to do that.

Again, this video will show you how the pros do it, and why it works.

Retweeting tips

Twitter Hashtags are a very misunderstood concept.

But they are so powerful and useful that they need to be covered in detail.

This video will show you what makes up a hashtag, how to create your own hashtags and where they are used.

Hashtag basics

Continuing with hashtags, in this video we will look at using hashtags in your tweets.

Also, we will show you some tools to find hashtags and detailed information on their usage.

Finding and Using Hashtags

Some tools for Hashtags and Twitter Chats

Hashtag Tools and Resources

The last aspect of improving your tweets is to know when to tweet.

You could just tweet randomly, or at a time that suits you, but your audience may not be online.

Using some analysis that has been done by the pros as well as some fantastic tools to analyse your followers, we can find out when are the best times to tweet for you.

Tools to find best times to tweet:



Best Times to Tweet

Following on from the last video, we now show you how you can take the analysis from Followerwonk and create an optimized schedule for Buffer.

Adding Best Times to Tweet to Buffer
Using Twitter's Power
2 Lectures 09:53

Twitter has provided us a very powerful tool for searching for tweets.

Whether it is potential customers, specific information, analysing your competition... there are many reasons to search on Twitter and this video will show you how to use Twitter Advanced Search to help.

Twitter Advanced Search:

Twitter Advanced Search

Twitter Lists are a great way to organise the people you follow.

There are also a number of pro tips we show you using lists, so that you can take your Twitter account to the next level.

Getting Organized with Twitter Lists
Pro Twitter Tools
7 Lectures 29:23

TweetDeck provides an amazing way to get an overview of your Twitter Account.

On top of that, you can customize TweetDeck to monitor all sorts of keywords, people, searches, hashtags and much much more.

Using Twitter will seem crazy after you have discovered the power of TweetDeck.

Preview 08:10

Buffer is one of the best and most powerful tools for Twitter.

It enables you to rack up (or buffer) tweets and other social media in advance.

This takes the pressure off you and enables you to get other things done, or to engage with your followers on Twitter instead of constantly having to tweet.

You can also set up Buffer to tweet at the "best" possible times, to even further optimize your tweets.

Buffer Part 1 - What it can do for you

In this video we are going to demonstrate how you can use Buffer as you go about your daily business on the web.

  • How to enable buffer as an extension to your browser
  • How to add to your buffer from inside your browser
  • How to add to buffer from Feedly
Buffer Part 2 - Find and Share with ease

Link Shortening is a key part of optimizing your tweets.

Bitly is one of the best link shortening services around, and in this video we will show you all the features they offer you - for FREE.

  • Bitly Link shortening
  • Bitly Analytics
  • Bitly chrome extension
  • Direct tweeting from Bitly
Link Shortening with Bitly

Although I highly recommend Bitly as a link shortener, I have compiled a list of other options for you.

Link Shortening Sites

As you use Twitter more and more it becomes harder to monitor your interactions and engagement.

With you can make sure you are not

  • missing any key mentions or interactions
  • notice new follows
  • find out who is supporting or influencing you.
  • much much more - Improving Engagement

There are many options when it comes to social media management tools for Twitter and I have compiled a list of other options.

Other Twitter Tools
Increase & Manage Your Followers
7 Lectures 33:28

Finding people to follow is a crucial part of increasing your influence and success on Twitter.

Perhaps you are looking for new customers for your business?

Or you want to connect with like-minded people in your niche?

There are many reasons to follow people on Twitter and even more places to find them.

In this video we are going to go over some of the main ways to find people to follow.

Preview 04:31

Twitter also offers a variety of tools and methods for finding great people to follow.

In this video we will go over the different ways to find people by simply using Twitter.

Finding Followers using Twitter

One of the best sources of people to follow are followers of influential people in your niche.

Once you have identified some key influencers in your niche, you can use some helpful tools like Tweepi to follow the people who are following them.

In this video we will show you how to use Tweepi to find and follow new and targeted people.

Finding Followers of Influencers

Following people on Twitter is a key part of using Twitter.

However, once you have a significant number of followers, or perhaps even before that, you need to start to manage those followers.

In this video we will show you how to use ManageFlitter to remove unwanted people whom you are following including:

  • spammy accounts
  • people not following back
  • people with no activity
  • people with the wrong language and so on
Managing Who You Follow

The Twitter 2000 Follow Rule/Limit is something you should be aware of as you build your following on Twitter.

In this video we will quickly go over what it is all about and how to make sure you can easily get beyond 2000.

The Twitter 2000 Limit

TweetAdder is a tool that combines all the best features of Tweepi and ManageFlitter - all in one tool.

If you are serious about growing your following and finding targeted followers on Twitter, this is one of the best tools available.

In this first video we will show you how to find targeted followers with TweetAdder.

A Pro Tool for Managing Your Following - Part 1

In Part 2, we will show you how you can easily manage your following with TweetAdder.

Also, there are some extra tools provided with this tool that can help you with some of your tweet automation as well as thanking new followers.

A Pro Tool for Managing Your Following - Part 2
About the Instructor
Ashley Faulkes
4.2 Average rating
754 Reviews
20,635 Students
2 Courses
SEO and WordPress specialist. Helping entrepreneurs online

Hey, I am Ashley. Founder of Mad Lemmings, and SEO/WordPress specialist. I help entrepreneurs online get more clients and customers via Google. Confused by SEO or WordPress? I am your man