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Email List Building and Marketing

Turn More Leads into Customers with These Email Marketing Strategies
3.9 (52 ratings)
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7,246 students enrolled
Created by Bob Jenkins
Last updated 7/2015
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
Create an email marketing and list building plan for your business.
Leverage the autoresponder features of your email service provider for semi-automated marketing.
Understand the fundamental strategies of email marketing.
Turn more of your leads into customers, more predictably.
Convert more customers with optimized landing pages and sales pages.
Understand the role LeadPages software can play in making the technology pieces of list building easier.
View Curriculum
  • It's expected that you have an existing business, with a product or service to sell.
  • You have or are willing to get an email service provider. Specific ESPs are not covered in this course - you are able to use these strategies with your choice of ESP.
  • A LeadPages account is recommended but is not required.
  • Mindmapping software, like Freemind, is recommended but is not required.
  • Your own website is recommended, but is not required. In fact, you can begin building your list without a website.

Over the last decade, many factors of email marketing have changed.

Open rates are declining, new filtering systems are making it harder to reach people's inboxes, and it's increasingly difficult to gain attention of potential customers.

However, it's never been more important to have a strong, profitable email list building system in place for your business. Because, despite all the fly-by-night marketing channels that come and go, email marketing remains the single best pathway to share your marketing message with your audience.

In this free course, I'll show you how to think bigger (and differently) about your list building - mindmap included to help you stay focused on your marketing goals. These are the same strategies that are working for us here at LeadPages®, and I can't wait to see what happens to the growth of your company when you take action on what I reveal in this course.

Who is the target audience?
  • Leaders of small and medium sized businesses
  • Marketing managers of SMBs
  • Solopreneurs, speakers, authors, and consultants who want to expand the reach of their message.
  • No prior knowledge of email marketing is needed.
  • Brick and mortar store owners frustrated by the high cost of traditional marketing (Yellow pages, direct mail, radio, television)
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Curriculum For This Course
Expand All 10 Lectures Collapse All 10 Lectures 02:00:14
Getting More Leads
3 Lectures 32:47

In this first video, I'll give you the birds-eye view of this course and why email list building is still crucial for marketing success today - whether your company is relatively new, or simply want to give your online marketing a boost.

Why Email List Building Matters (Still)

In this module, I'll break down the planning process of an overall email list building marketing plan - what I like to call a Monetized Action Plan. This will give you ideas on how to think differently about your own list building at any stage of growth.

Create Your List Building MAP

In this module, I'll lay out the steps for your online traffic net so you can turn your website visitors into leads. I'll also show conversion strategies to optimize opt-in rates. This module also includes an essential ingredient (most people forget about) to inject a viral component to your list building for faster subscriber growth.

Set Up Your Traffic Net
Communicating with Your Leads
4 Lectures 50:03

If you truly want to leverage the power of your list, incorporate Autoresponders as much or more than broadcasts and newsletters in your online marketing. In this module, I'll clarify the differences between autoresponder follow-up messages and broadcast messages. I'll also show the communication strategies for automating much (but not all) of your email marketing.

Autoresponders vs. Broadcasts

In this exclusive interview with the brains behind our own internal email list building system, I'll give you an inside look at what's really working for LeadPages® and our follow-up process.You'll get inside the mind of Chris Davis, a specialist in marketing automation. This is Part 1 of the interview.

Sliced Bread Marketing, Part I

In this exclusive interview with the brains behind our own internal email list building system, I'll give you an inside look at what's really working for LeadPages® and our follow-up process.You'll get inside the mind of Chris Davis, a specialist in marketing automation.

Note: This is Part 2 of the interview. Handouts for this session are included in Lecture 5.

Sliced Bread Marketing, Part II

How you communicate with your new subscribers sets the stage for long-term revenue growth. In this module, I'll show you how to think about your initial cluster of follow-up emails to go out to all new subscribers and/or customers. The goal is to lower unsubscribes and refunds. You'll also increase your “stickiness” with your subscribers through social media connections.

Your First 5 Messages
Converting Leads into Customers
3 Lectures 37:24

Your email list doesn't serve much of a purpose for your business if you can't turn your leads into customers. In this module, I'll show you key concepts to consider for creating a high-converting sales page. I'll also make sure you know how to connect your shopping cart to your sales page, as well as measure your conversions to help you make more sales.

Sales Page Conversions

Email list building sometimes requires a more personal touch when working with larger B2B clients. In this module, I'll bring the wisdom of Kyle Hale, the VP of Sales at LeadPages. He'll share phone and 1-1 email strategies he's used at Bitesquad, CrowdCut, and now LeadPages to close more deals.

Personalized Lead Nurturing

After your email follow-up sequence has run for a short time, you are ready to start analyzing the results to make key decisions. In this module, I'll show you how to make those decisions so you can optimize every part of your list building for higher profit margins. You'll also see how to uncover hidden revenue opportunities for your email list.

Optimizing Your Results to Scale Your Campaigns
About the Instructor
4.3 Average rating
112 Reviews
12,340 Students
4 Courses
Marketing Educator At LeadPages

Bob Jenkins is the lead Customer Success trainer, hosting the LaunchPad new-customer webinars and creating in-depth courses for the LeadPages community.

Since 2006, Bob has trained thousands of entrepreneurs on the big picture marketing strategies and the specific under-the-hood tech methods to growing a business with online marketing. He was Customer #43 of LeadPages almost 2 years before joining the company.

He’s the author of Take Action! Revise Later, A Simple Guide To Success In Business.

Thanks to falling in love with a native of the state with a huge family, Bob is a Minnesota transplant from Maryland, but will always root for the Orioles. At coffee shops and bars, he’s that guy asking about the loose leaf tea and hard cider instead of coffee and beer.

When Bob’s not developing or delivering a training webinar, he’s enjoying some kind of an adventure with his wife, Therese. Favorite Inspirational Quote: “Go that way, really fast. If something gets in your way – turn!” from the excellent 80’s film, Better Off Dead

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