This course is designed to give people with some existing music skills (or music business skills) the necessary knowledge to enter the advertising music and commercial music industry. This course is unique. This course is very new to Udemy. Feel free to contact me before you start, to decide if this course is right for you. firstname.lastname@example.org
This lecture gives an overview of what can be achieved, as well as a comprehensive overview of my background, my reel, my work. It also shows how I've used my knowledge to teach my teenage sons how to break into the advertising and commercial music business, along with an example of their work. Proof! Throughout the course, you will be guided through real world examples of the core knowledge of Jingles and Commercial Music.
Advertising agencies, film production companies, audio post, library music / production music, direct clients. These are your main markets and this is how we track them down, get leads, and make contact.
The structure of advertising agencies and their suppliers is quite complex. In this lecture we find out who's who, and the right people to market to.
Extracts from actual briefs from agencies, to reveal how the process works. Including typical brief contents and terminology.
So you've tracked down your target market. You know who to approach. Now you need a great reel that shows exactly what you can do. Your strengths. The things that make you unique. Here's how to put that reel together.
Another worked example of how to put that very important reel together.
Every musician and composer should know this! For working in jingles, soundtracks for films and television, or any form of commercial music, you have to understand the basics of copyright.
This lecture deals with your legal responsibilities, confidentiality, licensing, assignment of copyright as well as a quick overview of contracts.
The reality of the advertising and commercial music world, is that sometimes you need to "demo" your ideas, and at times, pitch your work against other composers or music companies. This lecture follows a case study to get a real-world view of the pitching process.
This lecture follows the progress of a real job (with a real budget) from demo to final, with real guitars, bass, drums, keys and loads of singing, recorded in London, LA & Sydney. Loads of fun!!
Full-time life-long composer for advertising, film & television at the highest level for over 25 years. Worked with hundreds of the world's top ad agencies on the biggest brands, as well as feature films, television series, documentaries, web films and library music, covering around 2000 published works! Check out my intro video for a sample of my work. Yes, I'm a graduate from a Conservatorium of music, majoring in composition and music technology, but more importantly, I have decades of experience - ranging from The London Philharmonic at Abbey Road, to nose flute in my home studio. From a workstation in my flat in London to a massive 5 studio complex in central Sydney, with a team of composers, engineers and producers.