Jingles and Commercial Music

Use your existing musical talents to supplement your income.
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  • Lectures 11
  • Length 1 hour
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

This course is designed to give people with some existing music skills (or music business skills) the necessary knowledge to enter the advertising music and commercial music industry. This course is unique. This course is very new to Udemy. Feel free to contact me before you start, to decide if this course is right for you. iambeamo@gmail.com

  • use your music skills to generate income
  • start a jingle business / music production company
  • sound engineers and musicians can team up to enter the business
  • the course is made up entirely of video content
  • real-world examples of jobs give real insight into the processes
  • contact me for support and help with any aspect of growing your business. From getting your reel together, to quoting and budgeting, to composition and presentation. I'm available and happy to help. Get over 25 years of experience on call. Nowhere else in the world can you learn from someone with this kind of track record in advertising and commercial music.

What are the requirements?

  • You should have some music skills (or business skills if you're teaming up with a muso)
  • Basic recording knowledge
  • It would be an advantage to have knowledge of (or access to) some recording platform. e.g. Logic, Protools, Abelton Live, Cubase, Studio One, Reaper or your favourite DAW (Digital Audio Workstation)
  • Either you or your music business partner could be the recording person
  • Either you or your music business partner could be the composer / musician

What am I going to get from this course?

  • Use your existing musical skills and talents to supplement your income
  • Start a commercial music business

Who is the target audience?

  • This course is designed for for musicians, sound engineers or producers, with some existing skills and talent in some area of music.
  • Guitarists or singers, or keyboard / instrumentalists
  • Sound engineers who want to team up with a composer / musician to form a jingle company
  • People interested in the music business who want to start a music production company

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: An intro to the course, what you can achieve, and your teacher

This lecture gives an overview of what can be achieved, as well as a comprehensive overview of my background, my reel, my work. It also shows how I've used my knowledge to teach my teenage sons how to break into the advertising and commercial music business, along with an example of their work. Proof! Throughout the course, you will be guided through real world examples of the core knowledge of Jingles and Commercial Music.

Section 2: Know your markets

Advertising agencies, film production companies, audio post, library music / production music, direct clients. These are your main markets and this is how we track them down, get leads, and make contact.


The structure of advertising agencies and their suppliers is quite complex. In this lecture we find out who's who, and the right people to market to.

Section 3: The Reel.

Extracts from actual briefs from agencies, to reveal how the process works. Including typical brief contents and terminology.


So you've tracked down your target market. You know who to approach. Now you need a great reel that shows exactly what you can do. Your strengths. The things that make you unique. Here's how to put that reel together.


Another worked example of how to put that very important reel together.

Section 4: This is important

Every musician and composer should know this! For working in jingles, soundtracks for films and television, or any form of commercial music, you have to understand the basics of copyright.


This lecture deals with your legal responsibilities, confidentiality, licensing, assignment of copyright as well as a quick overview of contracts.

Section 5: The Brief.

This lecture looks at a typical storyboard and follows it through the composition and recording process ... to the final on-air commercial.

Section 6: The Pitch.

The reality of the advertising and commercial music world, is that sometimes you need to "demo" your ideas, and at times, pitch your work against other composers or music companies. This lecture follows a case study to get a real-world view of the pitching process.

Section 7: Anatomy of a job.

This lecture follows the progress of a real job (with a real budget) from demo to final, with real guitars, bass, drums, keys and loads of singing, recorded in London, LA & Sydney. Loads of fun!!

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Instructor Biography

Brian Beamish aka BEAMO, Composer for advertising film & television for over 25 years

Full-time life-long composer for advertising, film & television at the highest level for over 25 years. Worked with hundreds of the world's top ad agencies on the biggest brands, as well as feature films, television series, documentaries, web films and library music, covering around 2000 published works! Check out my intro video for a sample of my work. Yes, I'm a graduate from a Conservatorium of music, majoring in composition and music technology, but more importantly, I have decades of experience - ranging from The London Philharmonic at Abbey Road, to nose flute in my home studio. From a workstation in my flat in London to a massive 5 studio complex in central Sydney, with a team of composers, engineers and producers.

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