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Are you tired of learning Photoshop tricks without understanding how to apply the software to real design? Or maybe you just want to understand what really is design and how can you become a real designer?
Design goes way beyond software and there is a lot of theory behind it. In this introductory course, you'll learn the basics needed to create amazing and real design.
For this course, you won't need any sort of equipment or specific software. "Why? Isn't design just Photoshop?" you may ask, to which I answer "No, my dear reader! It is not!". By understanding the process behind what real designers do and understand, you will also be able to see what makes good design. Why is that logo appealing? Why does that poster grab my attention? How is it that I can understand that ad, even though nothing is written on it? After participating in this course, you'll finally understand more of design and gain the ability to see the world in a different way.
From the history of communication to the 5 basics principles of design, if you really want to learn design this is the perfect course for you!
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|Section 1: Introduction to Design|
What is design?
There are many definitions to what design is, and although I try and explain, first we need some more background information to tackle this question once more on the next lecture. In summary, "design is a way to communicate an idea or concept, using design processes, elements and principles."
What isn't design?
Design isn't just software usage. You don't have to be a master artist to be a designer.
Is design art?
In a short, quick, answer: no. But it's not an easy question to answer.
What's the difference between design, graphic design, product design, web design and so on?
Design has several branches, and these are graphic, product, web, fashion, game, motion and so much more. I tackle the main 3: graphic, web and product.
What does a designer do?
A designer will be presented with a problem he must solve visually, and he must do so following a design project.
Must a designer know how to draw?
No, but knowing how to sketch (even if badly) is important to quickly convey a message.
So, what is design?
With all the information in the past and present lectures, it's slightly easier to answer this question.
An example of what designers can do
Just a short example out of the infinite things a designer can do.
|Section 2: Process, elements and principles|
What are the benefits of following a design process?
It gives value to your design, it helps present your work, it keeps you organized and productive, it establishes credibility and creates value.
What are the main design processes?
The Rational Model and the Action-Centric Model. In this class we'll brush over both models and explain what they are.
What are design elements?
Different authors have different opinions, but there are 6 basic ones we'll see in the next class: line, form, colour, texture, mass, and space.
In this class, I'll talk about the 6 most common elements in design. This course will only scratch the surface of these elements, but it will give you an idea of what they are.
What are the design principles?
There are about 5 design principles that help the designer better communicate a message. They are: alignment, balance, contrast, proximity and repetition. In this class, we'll cover the basics of each one.
|Section 3: Exercises|
In this exercise, we'll observe how design elements are used in the real world. Learn to take deeper looks into other graphic projects and see the little details with the knowledge you now have.
Following the last exercise, now observe how design principles are applied to most design projects. And how would these projects be if there wasn't any principles applied to them?
|Section 4: Revision|
A quick review of what we've learnt in this course and a few final words.
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|Section 5: Audio download|
A few book recommendations for the begginers.
Sean Berg, also known as Canha, is a graphic and web designer with over 10 years experience. He is passionate about anything related to design and spends copious amounts of time hidden behind a book or a screen and reading about design.
Having worked with some major brazilian design companies, he also founded his own - xCake (read as "cheesecake" in portuguese) - in 2008, and is now one of the biggest companies dedicated to creating and developing custom WordPress themes in Brazil.
He is also responsible for curating one of the countries oldest and most popular blogs about design, creatively named Design Blog. Currently, he dedicates his time to giving lectures on Criativosfera, an online school that offers design courses for the Brazilian audience, his biggest project to date.
Sean is also the author to several eBooks, including "HTML5 in 15 Minutes", "How To Make Money With Design", "Learn Design: The Basics", "Learn Design: Intermediate" and "Learn Web Design: The Complete Course" (all in portuguese).