Kick Start Your Digital Strategy and Transformation Program
4.0 (75 ratings)
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Kick Start Your Digital Strategy and Transformation Program

An Introduction to establishing a company wide vision and plan for successful digital strategy and transformation.
4.0 (75 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
495 students enrolled
Created by Mike Connor
Last updated 8/2015
English
Current price: $10 Original price: $25 Discount: 60% off
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Includes:
  • 3.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Students will be able to understand and communicate what an integrated digital business strategy and transformation plan is and why it’s critical to the company’s future success. They will also receive the tools they need to facilitate a cross company dialog with key stakeholders that results in a common vision and an initial plan for developing and implementing a successful digital strategy and transformation program.
This course is focused on helping students define and manage a holistic digital business transformation effort.
View Curriculum
Requirements
  • Access to a browser and the internet.
Description

This course will help you quickly establish a company wide vision and framework for developing and implementing a winning digital strategy and transformation program.

Establish And Lead A Successful Digital Strategy And Transformation Program.

  • Learn how to define a successful and comprehensive digital strategy
  • Establish a vision and plan and build company wide support
  • Define and layout an integrated transformation roadmap

This course helps you understand, communicate and build the consensus required for your company to develop and execute a successful digital strategy and transformation program.

It is designed to provide you the insight and skills you you need to transform your company into a digital leader capable of thriving in a market driven by continual digital innovation. It includes 28 lectures, as well as discussion guides and work books that help you organize and execute quickly and effectively.

Topics covered in this course include:

  • Market drivers and digital disruption
  • Transformational opportunities and threats
  • Working with visionary customers and partners
  • Development of transformational digital product, marketing, and operational systems strategies.
  • Capabilities and competencies required to build and sustain your company's role as a digital leader including:
  • “Always-On" Customer and Technology Insight
  • Leading Edge Data / Analytics
  • Continual Innovation
  • Development of a Digital Culture
  • And, the key phases of digital transformation and the requirements for their success.

This course is part of the “Competing for the Digital Future Leadership Program for Digital Strategy and Transformation". It passes on lessons to you based on years of experience working within Silicon Valley for companies like Apple and Adobe as well as startups, helping them and their customers transform emerging technologies into business momentum

It will save you and your company months of precious time by helping you organize and align the efforts required to set your company on a path to digital leadership and avoid the pitfalls that lead to digital disruption.

Who is the target audience?
  • Senior leaders in marketing, product management, IT, and executives who are or will be responsible for developing and implementing their company’s digital strategy and transformation effort.
  • This is a “masters” level program and course. It is designed for students with experience in business, technical, marketing, and product management, business strategy and program management with a passion for translating technology into business momentum.
  • This is not a course in digital marketing transformation.
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Curriculum For This Course
Expand All 29 Lectures Collapse All 29 Lectures 03:19:11
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Course Overview
1 Lecture 08:30

Provides students with a framework for developing a successful digital strategy and transformation program

Help them develop a shared vision for creating a successful digital strategy and transformation program

As a result of the course, participants will be able to:

  • Align the organization for success
  • Understand, communicate, and support the core principals required to develop a successful digital leadership, strategy and transformation
  • Facilitate executive and departmental discussion
  • Conduct an assessment organization’s current strategy
  • Develop and initial strategy, priorities, and roadmap for developing a transformation program
Preview 08:30
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Strategic Building Blocks
6 Lectures 50:19

Establishes the strategic building blocks for developing a successful digital strategy and transformation program which are required to reduce the impact of those holding onto the status quo and to open the company to new possibilities

• Objectivity and openness

• Agreement on a framework for success

• Surface new “digital” business drivers and trends

• Development of strategic scenarios

• Identify new and emerging opportunities and requirements

• Set context for digital future

Preview 02:09

Overview of digital leadership, strategy, and transformation

When completed the team will be able to define and discuss key concepts including:

• Digital transformation drivers

• Digital strategy

• Keys to success

Business and Technical Drivers
09:01

What are the key strategic building blocks?

Business and Technical Drivers - Quiz
4 questions

Introduce examples of digital disruption and leadership and the factors driving them

Team will be able to discuss and identify similarities from the following to their company's situation:

• Examples

• Differences

• Factors

Digital Disruption vs Digital Leadership
16:43

Digital Disruption vs Digital Leadership - Quiz
4 questions

Introduce visionary customers and their importance

Team will be able to understand the importance of visionary customers and their impact on the company's digital future and strategy

• What a visionary customer is

• Why are they important

• Identify your visionary customers

Visionary Customers
03:17

Visionary Customers - Quiz
4 questions

Understand what digital ecosystems are and their role as strategic building blocks

Team will be able to discuss and assess the impacts of digital ecosystems

• What is a digital ecosystems

• How they impact industry value chains, jobs, and customer behavior

Digital Ecosystems
10:52

Digital Ecosystems - Quiz
4 questions

Introduce team to Transformational Discovery and its importance to your company

Team will understand transformational discovery and its value

• Transformational discovery

• High value customer outcomes

• Outcome based customer segmentation

Transformational Discovery
08:17

Transformational Discovery - Quiz
4 questions
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Digital Core
4 Lectures 25:06

Understand what the “Digital Core” is and how it needs to be transformed

Team will be able to discuss “Digital Core and importance of transformation

• What the digital core is composed of

• What it’s roleis in creating customer value is

• What the focus of is transformation needs to be

Introduction to the Digital Core
03:14

Introduction to the Digital Core - Quiz
4 questions

Understand and discuss transformative product strategy

Team will be able to discuss transformative product strategy including

• Outcome based design

• Data / Analytics

• Visionary partners

Products
08:52

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Products - Quiz
4 questions

Understand the importance of the customer journey to digital strategy / transformation

Team will be able to discuss

• Changing buyer behavior

• Content marketing challenges

• Persona and outcome based marketing

• The customer journey

• Data / Analytics

• Transformative marketing strategy

Customer Journey and Marketing
07:27

Customer Journey and Marketing - Quiz
4 questions

Understand the value of transformative design / investment for operational systems

Team will be able to discuss a transformative approach to operational systems

• Goal of transformative system design / investment

• Impact of transformative technology and participation in digital ecosystems

• Alignment with digital strategy

Operational Systems
05:33

Operational Systems - Quiz
4 questions
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Digital Leadership Competencies
6 Lectures 42:04

Understand what digital leadership competencies are and their importance

Team will be able to discuss

• Digital leadership competencies

• Why they are critical

• How they are developed

Introduction to Digital Leadership Competencies
03:05

Introduction to Digital Leadership Competencies - Quiz
2 questions

Understand what Always-On Customer Insight is and assess its value

Team will be able to discuss

• Drawbacks of traditional research

• Goal of Always-On customer insight

• Importance of focusing on visionary customers

Customer Insight
06:07

Customer Insight - Quiz
4 questions

Understand the importance and value of Always-On Technology Insight

Team will be able to discuss

• What Always-On Technology Insight is

• How to assess its impact

• Alternative approaches

Technology Insight
05:40

Technology Insight - Quiz
4 questions

Understand the importance and value of Transformative Data / Analytics

Team will be able to discuss

• Increasing importance of data / analytics

• Sources of data; product, ecosystems, marketing, operational systems

• The evolution of data / analytics

Data and Analytics
06:56

Data and Analytics - Quiz
4 questions

Understand transformative innovation and its value

Team will be able to discuss

• Why continual innovation is mission critical

• The focus for transformative innovation

• The role of culture in innovation

Continual Innovation
11:20

Continual Innovation - Quiz
4 questions

Understand what digital culture is and why it’s important

Team will be able to discuss

• What digital culture is and why it’s so critical to company success

• The role of vision and value

• Why enabling a networked culture is critical

Digital Culture
08:56

Digital Culture - Quiz
2 questions
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Digital Transformation Phases
9 Lectures 54:39

Understand digital transformation goals and what is required to make it successful

Team will be able to discuss

• Digital transformation’s goals

• Keys to success

• Digital transformation phases

Transformation Program Introduction
11:29

Transformation Program Introduction - Quiz
2 questions

Understand the introduction phase and why it’s so critical to success

Team will be able to discuss

• Goal of the introduction phase

• Introduction phase audiences

• Key to success

Intro Phase
06:32

Intro Phase - Quiz
2 questions

Understand the team development phase and what it takes to make it successful

Team will be able to discuss

• Goal of the team development phase

• Team leader qualifications

• Requirements for success

Team Development Phase
06:33

Team Development Phase - Quiz
2 questions

Understand the Discovery Phase and what it takes to make it successful

Team will be able to discuss

• Goal of the Discovery Phase

• Customer and ecosystem discovery

• Internal SWOT analysis

Discovery Phase
03:51

Discovery Phase - Quiz
2 questions

Understand the Vision and Strategy Phase and what it takes to make it successful

Team will be able to discuss

• Goal of the Vision and Strategy Phase

• What is required to make it successful

Vision & Strategy Phase
02:15

Vision & Strategy Phase - Quiz
2 questions

Understand the Identification Phase and what it takes to make it successful

Team will be able to discuss

• Goal of the Identification Phase

• Assessing market opportunities

• Requirements for success

Identification Phase
03:20

Identification Phase - Quiz
2 questions

Understand the Engagement Phase and what it takes to make it successful

Team will be able to discuss

• Goal of the Engagement Phase

• Who is involved

• Primary deliverables

Engagement Phase
06:10

Engagement Phase - Quiz
2 questions

Understand the Development Phase and what it takes to make it successful

Team will be able to discuss

• Goal of the Development Phase

• The focus of this phase

• What are the primary outcomes

Development Phase
07:35

Development Phase - Quiz
2 questions

Understand the Transformation Phase and what it takes to make it successful

Team will be able to discuss

• Goal of the Transformation Phase

• What is required to make it successful

• Why this phase is one of the most critical

Transformation Phase
06:54

Transformation Phase - Quiz
2 questions
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Summary
1 Lecture 12:44

This section summarizes key points from the courses lessons

Summary
12:44

Summary - Quiz
4 questions
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Digital Strategy and Transformation Assessment
1 Lecture 01:15
Digital Strategy and Transformation Assessment
01:15
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Resources and Thank You
1 Lecture 04:34
Resources and Thank You
04:34
About the Instructor
Mike Connor
3.9 Average rating
194 Reviews
848 Students
6 Courses
CEO, Silicon Valley Insurance Accelerator (SVIA)

SVIA is the insurance industry's first open innovation outpost. As CEO, of SVIA and Chair of their Insurance Disrupted Conference series, Mike facilitates development of ongoing dialog of innovation that is defining a digital generation of the industry. SVIA provides executives insight and connections to emerging technology, companies, investors, and trends within silicon valley critical to the future of their organization and industry. Programs consist of industry specific conferences, studies, analysis, blogs, innovation tours, executive briefings and meetings, and leadership development programs.

Author, Speaker, Consultant. Mike is a recognized author, analyst, speaker and consultant in digital strategy, innovation, transformation and leadership. He is author of “Competing for the Digital Future | A Leadership Program for Digital Strategy and Transformation, and the book, “Creating Insanely Great Customers | Always On Innovation”.

Spice Catalyst As a founder and principal of Spice Catalyst, Mike develops and leads digital strategy, transformation, and leadership training programs for entrepreneurs, executives, product and marketing managers.

Industry Background. Mike worked for Steve Jobs as one of Apple's first product managers and has also worked in a leadership role for Silicon Graphics and Adobe Systems as well as a number of hi tech startups. He has consulted for start ups and fortune companies including Boeing, AT&T, HP, Shell Oil, IBM Global Services, and CISCO.

He is an experienced leader with background as an entrepreneur, product management, product marketing, business development, technology evangelism, channel development and management, digital transformation, and as industry analyst and strategist. Background that gives him unique insight into what it takes to create insanely great teams, products and companies.

PersonalMike lives in Silicon Valley with his wife and two daughters. His passions include playing jazz drums, skiing, biking, and hiking.