Internet Marketing Roadmap For Lawyers
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Internet Marketing Roadmap For Lawyers

A strategy that delivers your practice a constant stream of new leads, prospects and clients
4.8 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
118 students enrolled
Created by Arnold Shields
Last updated 3/2013
English
Current price: $10 Original price: $100 Discount: 90% off
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Includes:
  • 10 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn a strategy to create a successful website for your business
Understand how to use the internet to create a constant stream of new leads, prospects, and customers for your business
How to maximise the investment that you have made in your website
View Curriculum
Requirements
  • Willing to succeed
Description

This course details the strategies that I used to increase the traffic on our website from 200 visitors per month to 20,000 visitors per month and more importantly, a constant stream of new leads and customers.

For many years, my firm's website was like most other business websites, only getting a dribble of traffic and it certainly wasn’t generating leads and new customers.

The strategy outlined in this course is not about instant riches or tricks in beating Google.

It is about:

  • building authority & trust amongst your clients, prospects and industry;
  • communicating with all your clients and prospects on a regular basis with valuable, relevant information;
  • having people finding and contacting you when they have a problem that you can solve, rather than you trying to find them.
  • a constant stream of new leads, prospects and customers for your firm.

I put this course to help my lawyer clients, who were spending thousands on new websites but having no idea what to do with it after it was made.

It is like buying a car but not knowing how to drive.

This course shows you how to drive, it provides a roadmap for you to follow.

Who is the target audience?
  • Professionals (Accountants, Lawyers, Dentists, Engineers)
  • Business Owners
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Curriculum For This Course
Expand All 112 Lectures Collapse All 112 Lectures 10:14:29
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Internet Marketing Strategy
8 Lectures 51:43

Most websites fail (no leads, customers) because they try to go to directly to the sale without looking at the attract and engage stages. In this lecture, we look at the principles of attract, engage, conversion.
Preview 06:06

Attract - content that brings people to your site.

Blogs are one on the easiest ways to target people's specific problems.

Company sites with blogs get 55% more traffic and 77% more leads than company sites without blogs.
Preview 04:26

Engage - people will respond to content on your site that is relevant to them.

In this lecture, we examine what makes content engaging:  relevant, up to date, original or unique, educational or offering a solution to their problem.


Preview 07:02

Convert - many people expect that their website will result in instant sales.

The fact is if someone leaves your site chances are that they will never return.

The key conversion for many website ( not ecommerce) will be the collecting their email address so they you can continue the conversation or nuture them towards a sale.

Preview 05:38

Focus - understanding your market and what you want people to do on your site. What type of customers do you want - what are their fears and frustrations? Does your site appeal to them?
Preview 06:56

A website is not some magical cure for your selling problems. A simple way to test your website sales funnel is to compare it to your offline process. If your offline process takes an hour it is unlikely that a simple brochure website is going to convert.

Preview 07:34

Outline of a strategy for professional firms but is equally appropriate to any business.
Preview 04:16
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Inbound Marketing & Research
6 Lectures 36:10

The difference between inbound marketing and outbound marketing . A comparison between the old methods of marketing your business and the new methods that are available as a result of the internet.

Inbound and Outbound Marketing - Clients Finding You vs You Finding Clients
04:07

How to build yourself and your business as an authority in your field. Showing that you know what you are talking about and that you can be trusted to take care of your customers business.

Becoming The Authority In Your Field and Leveraging It
03:47

The power of long tail keywords. Whilst many focus on the high volume search terms which may take years to rank for, the long tail keywords are often greater in volume and be higher converting keywords.
Finding The Words & Phrases That People Use To Find Your Services
06:05

How to use the free Keyword Tool from Google to find relevant search terms
Google Keyword Tool
06:22

A very simple way to find the exact problems that your target market is having - Forums.

A Secret To Finding People's Problems
11:12

Summary of this section - Key takeaway - People search for solutions to their problems
Summary of Inbound Marketing
04:37
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Search Engine Optimisation
10 Lectures 52:55
Introduction to SEO and the three key components
Introduction To SEO - Getting Your Pages Ranked In Google
03:27

Links - The Old Way Of Getting To The Top Of Google
06:18

SEO is a long term strategy - it is not an instant fix but the benefits can last years.
Long Term Strategy - Google Rewards Unique, Authoritative, Current Content
05:19

Understanding Black Hat SEO tactics is important so you can avoid them.
Black Hat SEO - What To Avoid At All Costs
02:07

Having all the links to your site with the same anchor text is a great way to be punished by Google. A natural anchor text diversity is needed.
Anchor Text Diversity
07:02

Having the right underlying structure to your website can be very easy to fix and often makes the difference if your site is actually even found.
Site Structure
05:39

Duplicate content penalties can apply to content copied from other sites but also to duplicate pages on your own site
Duplicate Content
04:46

Google will actually tell you what is wrong with your website and how you can improve
Webmaster Tools
08:50

On page optimization is easy to apply if you follow these simple rules
On Page Structure
08:11

A plugin to add to your Wordpress site that provides you with all the SEO tweaks you need.
Using the Wordpress SEO Plugin
01:16
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Domain Names, Hosting & Wordpress
9 Lectures 01:03:30
What is a domain name and where can you host your website.
Domain Names & Hosting
04:47

Wordpress is the best website platforms from most small and large businesses. 
Introduction to Wordpress
05:23

A few things to change to your Wordpress settings to make it ideal for your business
WordPress General Settings
06:34

Plugins are extensions that you can add to Wordpress to make it do almost everything like eCommerce, membership sites.
WordPress Plugins
04:16

Creating Pages
13:30

Widgets
05:46

Menu Structure - Navigation Bar
07:06

Example: Creating a Page
10:52

cPanel - a quick overview
05:16
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Pages and Adding Content to Your Site
11 Lectures 01:09:23

 What is a page and when to use them

Purpose of Pages
02:19

What is a conversion and what types of conversion actions are there
What is a conversion?
03:38

If your offline sales process requires more than a brochure, your online sales process should be more than just a brochure.

Matching Offline Sales Process to Online Sales Process
03:13

Focus on the product of the product - what benefit do people get from using your product
The Product of The Product
05:39

There are many different forms of sales pages other than just text.

What is Possible on Sales Page
04:38

How to create a page and add content in Wordpress
Creating Pages and Adding Content
08:13

How to add an image to your page to make it more readable.
Adding Images
05:19

Don't forget to add a call to action to your page
Call to Action
02:17

The vital SEO components to any page and how to optimize your page
SEO of Page
06:03

Structuring your pages into logical groups
Structure of Pages and Layout
20:21

Where to find great images

More on Images
07:43
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Design & Wordpress Theme
9 Lectures 39:01

What are the components of a website - Header, menu, content, sidebar & footer

Components of Website
03:59

What is the purpose of a home page - not everyone enters your site via the home page
Home Page
01:37

What is a header and what should be included in the header
Header
03:37

What is a menu (navigation) bar and what elements should you include.
Menu Bar
02:34

What is the content section and what is included in this area?
Content Section
02:28

What is a sidebar and what can you include in the sidebar
Sidebar
02:28

What is a footer and what can you include in the footer area.

Footer
02:46

Changing the design of your site is easy and there are thousands of different designs to choose from
Choosing a Theme
05:35

Where to find a designer - how about running a competition
Finding A Designer
13:57
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Blogging
6 Lectures 40:57
What is Blogging and how to use blogs to build trust and authority
Introduction to Blogging
05:48

What to blog about? People search for solutions to their problems
What to Blog About
04:56

What are the components to a blog post - how is it different to a page

Components of Blog Posts
01:01

The difference between are archive page and a post page
Blog Pages
08:04

How to handle comments and what are categories

Comments & Categories
05:46

How to add a new blog post in Wordpress
Adding a New Blog Post
15:22
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Going Live with Your New Site
9 Lectures 43:04
What you have to do to take your draft Wordpress site live
Going Live Introduction
01:09

Don't lose all the good work from your old site - redirect traffic to the new pages
Redirection from Old Site
05:34

Quick basics on DNS - a bit like a change of address form at the Post Office
DNS Setup
02:11

What changes you need to make to Wordpress when your site goes live
Changes to Wordpress
04:28

How to add Google Analytics Tracking script to your site
Google Analytics
07:11

How to verify Google Webmaster tools for your site
Google Webmaster Tools
02:45

Setting up Wordpress SEO Plugin
SEO Wordpress Plugin
05:54

How to add the sitemap.xml to your site
Sitemaps.xml
04:27

How to copy content from your old site to your new site
Transferring Content from Old Site to new Site
09:25
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Google Analytics & Webmaster Tools
6 Lectures 41:21
Making the most of what you have - how to find the low hanging fruit
Making the Most of What You Have
05:19

Introduction to Google Analytics and what you can learn from it

Google Analytics - Overview
02:05

Introduction to Google Webmaster Tools and what you can learn from it
Google Webmaster Tools - Overview
01:06

A detailed look at the reports available in Google Analytics and what it can tell you.
Google Analytics - In Detail
09:32

How to use Analytics to find keywords and problems that you are already ranking for

Case Study - Finding the Low Hanging Fruit
20:58

Google will tell you what is preventing your site from ranking well
Using Google Webmaster Tools to Improve your SEO
02:21
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Email - Your Most Powerful Tool
9 Lectures 44:54
The most valuable asset for any business is its' customer database
Your Most Valuable Asset - Your Customer Database
05:12

Why use email to communicate with your clients and prospects
Why Email?
03:52

What makes email spam - concentrate on delivering relevant valuable content
Isn't Email Spam?
04:27

Why you shouldn't use Outlook to send mass email
Why not Outlook
02:39

Common email mistakes that prevent your message being delivered
Email Common Mistakes
03:28

How to use Mailchimp - a simple effective and powerful email service provider
Mailchimp
06:02

How to import your existing customer list into Mailchimp
Importing Your List
04:56

How to create your first email campaign
Creating a Campaign
08:25

How to measure the effectiveness of your email campaigns

Reporting
05:53
3 More Sections
About the Instructor
Arnold Shields
4.7 Average rating
23 Reviews
245 Students
2 Courses
Accountant, Business Advisor & Speaker

I am a Chartered Accountant with over 20 years of experience as Partner in my accounting firm, Dolman Bateman.

I have worked with thousands of clients as part of our practice and understand the issues that business owners and entrepreneurs have in their business.

In addition to my business practice, I am also a Forensic Accountant and specialist Business Valuer. As a Forensic Accountant, I provide expert accounting testimony in court.

I have spoken at numerous legal conferences with the focus of simplifying complex accounting issues into simple principles and procedures that people can easily follow and understand.