This course details the strategies that I used to increase the traffic on our website from 200 visitors per month to 20,000 visitors per month and more importantly, a constant stream of new leads and customers.
For many years, my firm's website was like most other business websites, only getting a dribble of traffic and it certainly wasn’t generating leads and new customers.
The strategy outlined in this course is not about instant riches or tricks in beating Google.
It is about:
I put this course to help my lawyer clients, who were spending thousands on new websites but having no idea what to do with it after it was made.
It is like buying a car but not knowing how to drive.
This course shows you how to drive, it provides a roadmap for you to follow.
Engage - people will respond to content on your site that is relevant to them.
In this lecture, we examine what makes content engaging: relevant, up to date, original or unique, educational or offering a solution to their problem.
Convert - many people expect that their website will result in instant sales.
The fact is if someone leaves your site chances are that they will never return.
The key conversion for many website ( not ecommerce) will be the collecting their email address so they you can continue the conversation or nuture them towards a sale.
A website is not some magical cure for your selling problems. A simple way to test your website sales funnel is to compare it to your offline process. If your offline process takes an hour it is unlikely that a simple brochure website is going to convert.
The difference between inbound marketing and outbound marketing . A comparison between the old methods of marketing your business and the new methods that are available as a result of the internet.
How to build yourself and your business as an authority in your field. Showing that you know what you are talking about and that you can be trusted to take care of your customers business.
A very simple way to find the exact problems that your target market is having - Forums.
What is a page and when to use them
If your offline sales process requires more than a brochure, your online sales process should be more than just a brochure.
There are many different forms of sales pages other than just text.
Where to find great images
What are the components of a website - Header, menu, content, sidebar & footer
What is a footer and what can you include in the footer area.
What are the components to a blog post - how is it different to a page
How to handle comments and what are categories
Introduction to Google Analytics and what you can learn from it
How to use Analytics to find keywords and problems that you are already ranking for
How to measure the effectiveness of your email campaigns
I am a Chartered Accountant with over 20 years of experience as Partner in my accounting firm, Dolman Bateman.
I have worked with thousands of clients as part of our practice and understand the issues that business owners and entrepreneurs have in their business.
In addition to my business practice, I am also a Forensic Accountant and specialist Business Valuer. As a Forensic Accountant, I provide expert accounting testimony in court.
I have spoken at numerous legal conferences with the focus of simplifying complex accounting issues into simple principles and procedures that people can easily follow and understand.